Community Management, Social Business, Social Media Measurement, Social Media Strategy, Social Media Tools, Brand Communities, Facebook, Social Media Marketing, Social Media ROI, Social Media Staffing and Operations

Digital Sharecropping – Why Most Facebook Customization is Wasted Effort

sharecropping

Part 3 of a 3-Part Rant The time, money, and overall exertion being spent on customizing Facebook fan pages is largely misspent. Just because you CAN replicate much of your corporate website functionality on Facebook, doesn’t mean you SHOULD. Your Facebook fan page is not a collectible automobile. You do not get extra brand advocacy […]

Community Management, Digital Marketing, Email, Social Media Measurement, Social Media Tools, Brand Communities, Email Marketing Advice, Social Media ROI

Mistake Math – Why We’re Valuing Facebook Fans All Wrong

facebook success metrics old yeller

Part 2 of a 3-Part Rant Brands are shouting from the rooftops about how many Facebook fans they have – and the number of “likes” does help you spread your message through the news feeds of your fans (more on that tomorrow). But let’s recognize it takes literally one click of one finger to “like” […]

Community Management, Digital Marketing, Social Media Tools, Blogging and Content Creation, Integrated Marketing and Media

Ra Ra Wrong. How Facebook’s Cheerleaders Are Blowing Smoke

facebook is blowing smoke

Part 1 of a 3-Part Rant I realize it’s in the best interests of Facebook, the media, application developers, and sometimes even brands themselves to concoct pseudo-science that “proves” that people that “like” your company are instantly turned into a zombie army of influential advocates. But it’s simply not true. Despite a pile of coverage […]

Community Management, Digital Marketing, Social Business, Conferences and Events, PR 20, Social Media Staffing and Operations

The 7 New Roles Agencies Must Play to Survive Real-Time Business

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Change is all around us, in many shapes and guises. Yet the nucleus of most of the shifts that have us feeling like we’re in a transformational maelstrom is speed. Everything happens faster now. Awareness can be captured more quickly than ever before. Sales can be closed instantly online. Customer service issues can be resolved […]

Community Management, Guest Posts, Social Business, Social Media Monitoring, Social Media Staffing and Operations

3 Reasons To Dig Deeper In Social Listening

Connie Bensen

Guest post by Connie Bensen, the Director of Community Strategy and Social Media at Alterian, which provides leading marketing products for the enterprise. She also blogs at http://communitystrategist.com. Brands have realized that social networks offer an opportunity to interact directly with consumers. They create pockets of communities where like-minded people share information and seek advice. […]

Social Media Research, Social Media Strategy, Social Media Tools, Facebook, Social Media Marketing, Social Media Research

Is Facebook Suffocating the Rest of Social Media?

Social Technographics

Forrester Research recently released a 2010 update to its Social Technographics® data that analyzes the social behaviors of global Internet users. For the first time, the percentage of U.S. consumers engaged in certain social behaviors actually went down, not up. Is the bloom off the rose? Is this the long-promised social media backlash? Overall, social media […]

Social Business, Social Media Measurement, Social Media Research, Social Media Tools, Campaign Testing and Optimization, Social Media Research, Social Media Staffing and Operations

6 Timely Tips for Twitter Success

Replies and Retweets on Twitter, a Report by Sysomos

New research from Sysomos shows that 92.4% of all retweets happen within the first hour after the tweet has been sent. This demonstrates that Twitter users are not browsing the public stream (or even their own lists) to find and interact with tweets from earlier in the day. Consequently, WHEN you send your tweets has […]