When a fan’s infectious video showing off her new Chewbacca mask went viral, Kohl’s response to the video hit all the right notes.
Kotex’s latest campaign brings one customer’s bright idea to life with social contests, live events, and a pop-up shop in New York City.
Pepsi’s latest global social campaign transcends language barriers with a custom set of branded emoji.
Invictus Games’ latest social media campaign features clever, personal video messages from a few surprising heads of state.
The latest social campaign from Organic Valley combines brutal honesty with humor in a highly relatable video.
Thanks to Sonic, this year’s Coachella attendees will get the chance to try the first real-world product designed exclusively for Instagram.
Brands showed us their lighthearted side once again this April Fools’ Day. Here are seven companies that almost tricked us—in a good way.
Liberty Mutual takes visual storytelling to the next level with a stunning and highly immersive 360-degree video experience.
Two major brands just staged clever social media disappearing acts, all for the sake of a good cause: saving a dying bee population.
For National Pancake Day 2016, IHOP upped its social media ante by inviting 7.3 million of their closest Twitter friends—by name.
Twitter’s #GIFParty produced great examples of how clever brands can use GIFs to drive social media engagement.
A new social campaign from Zappos aims to turn Leap Day into an official holiday and nation-wide opportunity to improve our quality of life.
As NASCAR knows, supplementing real-time event coverage with exciting social media experiences is a powerful way to drive fan engagement.
Don’t overlook LinkedIn’s potential for unique, memorable social media campaigns. Take inspiration from these five clever companies.
Is your brand passing up opportunities to turn routine content production into memorable customer experiences?