The Amsterdam Airport has embarked on a new kind of social media content which features beautiful user-generated images from Instagram users all over the world. Find out how this creative campaign is driving engagement and increasing tourism.
As if Jimmy Fallon’s shows weren’t enough fun already, GE has partnered with the show to offer some creative Fallonventions as part of their #SomeoneShouldInvent social media campaign.
Snapchat generated headlines again this week by announcing the addition of Chat, a feature that allows users to text and video message in real-time. As Snapchat continues to grow and evolve, so does its user base of brands that are engaging with fans through the app. Here are five creative examples of how companies and organizations are using Snapchat to inspire your marketing efforts.
If you could ask your car a question, what would you ask? This creative new social media campaign from MINI allows fans to pose questions to the car, which are then answered by the company through video and social networks.
With the eyes of the world on the Boston Marathon this past Monday, The Boston Athletic Association leveraged social media to bring people together, while communicating important race information. From providing real-time race updates, to commemorating this year’s marathon as one of remembrance and celebration, here are a few social media content highlights from the event.
We’ve all heard marketers proclaim that, “content is king,” but the rise in popularity of visual social media platforms like Facebook, Twitter, Instagram, Pinterest, SlideShare and Vine, have ushered in an era welcoming visual storytelling as a breakout marketing trend for 2014. Similar to how people grow relationships with each […]
According to H&R Block, the American Hipster is in a deep crisis – a Hipster Tax Crisis. Leading into the 2014 tax season, the company launched a satirical campaign with a cause-marketing element that pokes fun at Hipsters who are, “struggling to file taxes in non-ironic ways.” Created with the […]
Oh, April Fools’ Day! Each year, brands try to come up with clever pranks that spark laughter and the occasional “gotcha.” From spray-on yoga pants from Lululemon and Pledge, to renting out your desk on Airbnb and even DIY toupee accessories from Modcloth, this year’s good natured fun was a […]
Picture this: you’re waiting for the bus and in the middle of a busy London street and a tiger walks right up to the bus stop window and stares you down. What would you do? You’d probably start to panic, right? Maybe consider making a run for it? Then, just […]
St. Patrick’s Day may have passed, but this public service announcement from the Dublin Airport is too good not to share. Leading up to St. Patrick’s Day, the airport went on a mission to ensure the country’s beloved holiday was being referred to correctly. Why, you ask? Turns out, some […]
While you may know me from my social image of the week columns on Convince & Convert, I’m excited to share a new book I co-authored with Ekaterina Walter called The Power of Visual Storytelling. The concept of the book emerged when one of Ekaterina’s posts on the rise of […]
When it comes to life’s fun events, cleaning up doesn’t have to feel like a chore. Inspired by the fun people can have making messes, Glad recently launched its #TrashCrashers campaign, which leverages visual storytelling, influencer partnerships and events in an effort to make people view cleaning up in a […]
Launched on February 9, the #CokeGames are being hosted on Facebook and Instagram across four unique 24-hour entry periods, during which a gold ($100 gift card), silver ($80 gift card) and bronze ($60 gift card) are up for grabs. With the first challenge, Speed Sipping, Coca-Cola calls out, “Speed skating […]
With Sochi being touted the “Viral Games,” it’s no surprise that companies are also trying to join in on the Olympic fun. The challenge? Unless you’re an official sponsor, the trademark regulations are extremely strict, so companies need to proceed with caution. Here are three examples of companies – some […]
This week, The Office’s B.J. Novak generated headlines and attention for his new book, One More Thing: Stories and Other Stories, by announcing it on Instagram. While the effort may seem non-traditional to some, Instagram’s more than 150 million monthly active users and visual storytelling capabilities make it an effective […]