Guest post by Scott Severson (@scottseverson), President of ARAnet, Inc. in Minneapolis. He is widely published on the subject of digital marketing, and has been a driving force in the development of Adfusion, an article-based advertising solution that utilizes a two-click model to drive qualified and motivated consumers to its clients’ Web destinations. Do you [...]
Dan Zarrella – The Twitter 20 Interview About Viral Marketing
In an era where much of the information and resources about social media is of the squishy “care about your customer and converse with them” variety, Dan Zarrella is an incredibly important counter-balance. Social media is online. That makes it measurable. And trackable. And testable. Through his excellent blog, his work at Hubspot, and now [...]
Social Media is a Samaritan, not a Savior
The problem with a lot of traditional marketing is that the call to action is too heavy-handed. “Visit your Toyota dealer now” or “Call this toll-free number” or “McRib is back, but only for a limited time.” Each of these forces the recipient of the message – the consumer – to make a yes/no decision. [...]
What Brett Favre Can Teach You About Social Media Strategy
I went to the Arizona Cardinals vs. Minnesota Vikings game last Sunday. In addition to pitting two strong NFC teams against one another, the game included an interesting milestone – Brett Favre’s NFL record-tying 283rd consecutive game. 283 NFL games. In a row. Except for sleep and breathe, I’ve never done anything 283 times in [...]
A Twitter Spy Without the Russian Accent
Brands looking to generate social media ROI are moving inexorably toward one of two poles: either the social CRM approach whereby the customer service benefits of social media are emphasized; or the social media marketing approach, where the focus is squarely on selling stuff. If your focus is on selling via social media, it’s imperative [...]
CrowdCampaign Makes Crowd Sourcing Simple
The denizens of Twitter, Facebook and the rest of the social Web are a sharp group, generally speaking. You can learn a lot about yourself, your brand, and your products and services by listening to the desires of your fans and your community. I crowd sourced my facial hair, and kept my beard. Del Monte [...]
Diane Hessan – The Twitter 20 Interview About Brand Communities
Diane Hessan knows the wisdom of crowds first-hand. As the CEO of Communispace, a fast-growing major player in the brand community creation and management industry, she’s helped drive consumer insight and product innovation for dozens of Fortune 100 companies. Co-author of the book Customer Centered Growth, Diane was recently named Entrepreneur of the Year by [...]
Curing Social Media Burnout
I get it, I really do. Keeping up with social media is like keeping pace with the latest Brangelina saga – you know you want to, but it’s hard to devote the time. I’m here to help. I’ve launched a email newsletter that will help you stay on top of what’s really important in social [...]
Social Media Marketing Case Study – More is More
The last social media case study in a 3-part series this week. Sometimes, your customers should be the star of your social media show, not the brand. That notion is at the heart of this social media case study featuring Spellbinders Paper Arts, a five year-old manufacturer of tools for the paper crafting enthusiast. If [...]
The Art of Social Media – Crowd Sourced Photography
Part 2 of this week’s 3 post series about social media case studies. Tyson Crosbie is not your ordinary photographer. Since stumbling upon Twitter nearly two years ago, he’s ignored the norms and customs of commercial photography, and found a way to incorporate social media into every element of his work. As a food photography [...]
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