YouTube (and other visual channels like Instagram) is playing an increasingly important role in social media, especially if you are targeting consumers. And frankly, it should be an automatic part of your marketing strategy as you are targeting consumers aged 15 to 35.
With over 55% of the US market share, YouTube is the largest online video platform in the country. It is also the 2nd largest search engine in the world. It offers marketers a very relevant demographic – adults aged 18-49 years of age who consist of 67% of the total audience on YouTube, as compared […]
This week, Instagram unveiled its newest project Hyperlapse, an app designed to capture high-quality time lapse videos in an easy to use format. Wondering how you can tap into Hyperlapse? Check out five examples of how it’s currently being used as a social media storytelling tool.
If something were happening at a physical location, and that something was important to your organization, how would you go about monitoring the social conversation and content coming from that event? Learn how to use location-based social media monitoring, and why it’s so important.
The 4 ways to find online influencers, and the 8 things you can ask influencers to do for your brand. Includes slides and free Webinar recording, from Jay Baer.
This outreach marketing campaign scored epic brand recognition with a brilliant marketing plan. Explore the process of what made this campaign so successful through the eyes of one of the thought leaders in the influencer marketing world, Mark Fidelman.
The Social Pros Podcast brings together great minds in social media every week to learn about their successes and struggles. July brought us guests from research IT company Forrester; Expion, the content marketing experts and Social Pros sponsors; the Beancast marketing podcast; and financial services company Discover.
Assuming that writing is “leadership at scale,” a writer’s greatest ally is re-publishing; previously written words can often find a whole new audience. With that in mind, from June 2nd – July 2nd I started a little experiment. I put LinkedIn’s publishing platform to the test. The execution was simple: Monday through Friday, I would post 1-2 previously published […]
Reliable reach is a unicorn in social media. Businesses must now shift their social media strategy and build a touchpoint corral around their customers, says Jay Baer.
As Facebook reach declines and social networks constantly evolve, it’s time for brands to reclaim their audiences by turning their own digital properties into hubs of social activity. Here are a few tips to help you create a custom social experience on your brand’s site.
A major problem for many brands is that they think they know who they are and how they stand in consumers’ minds, but often, the message they’re sending is completely different. Here are six ways to keep your brand in check and portray your company authentically.
In June, Social Pros was all about keeping things local. Whether it’s hiring a “city planner” to drive hyper-local content in a particular area, making sure that listening is in place to manage social customer service efficiently, or translating passion for a brand into local marketing, June’s Social Pros are tuned into the impact that local social media can have on their marketing plans.