Guy Kawasaki, Chief Evangelist at Canva and author, joins the Social Pros Podcast this week along with Peg Fitzpatrick, Head of Social Strategy at Canva and author, to discuss optimizing your social media profile, how to get your content shared over and over, and the many tidbits of information they share in their new book: The Art of Social Media: Power Tips for Power Users.
Inevitably, you probably find yourself in a creative rut from time to time. When you find yourself at a loss for content ideas, step back and look at your topic from different perspectives. Chuck Frey describes his “3D” approach to tap back into writing about the industry, profession, or niche within which you work.
If you always seek inspiration from your competitive set, if you always need to look at a case study to prove that this works, you are asking the wrong question. What’s the right question? Find out in this Jay Today episode.
Learn how one blog increased its email subscribers by 60% through these eight simple steps. From free plugins to paid heatmap data on visitor behavior, these tips can help you increase your website conversions today.
Matt Gentile, Director of Social Media at Century 21, joins the Social Pros Podcast this week to discuss how his team helps support more than 103,000 agents and their businesses, driving engagement with Century 21’s customers worldwide, and how to maintain a nimble team in order to take advantage of real-time marketing opportunities.
Jon Loomer, Owner of Jon Loomer Digital, joins the Social Pros Podcast this week to discuss his expertise in the ever-changing world of Facebook ads, the different options for paid media on Facebook, and the specifics of the advanced techniques he uses to create successful Facebook advertising campaigns.
Facebook’s new ad network, Atlas, may be a threat to Google’s long-term growth prospects.
Jeramie McPeek, Vice President of Digital at the Phoenix Suns, joins the Social Pros Podcast this week to discuss the structure of his social media team, the evolution of digital marketing over the past 20 years, and how to deal with negativity in social media when your brand is really struggling.
Think about ways to start building customer trust in that all-important point between when somebody raises their hand and when they actually transact with you.
Dave Murray, Social Media Manager at Blue Cross Blue Shield of Michigan, joins the Social Pros Podcast this week to discuss integrating social media marketing with traditional marketing, how his team manages content for 19 different social media channels, and personalizing what can otherwise be a monolithic or unknowable company.
When you try to soften the blow for your customers, you end up costing your business trust instead. Learn why in this case study from Jay Baer.
John Jantsch, Founder of Duct Tape Marketing, joins the Social Pros Podcast this week to discuss how to get involved in the customer’s journey earlier, navigating the tricky parts of managing a large sales force on social media, and his newest book Duct Tape Selling: Think Like a Marketer — Sell Like a Superstar.
Interacting with customers on a regular basis takes some serious brain power. You have to constantly react and respond in the right way at the right time, every time. Do yourself and your mind-endurance a favor by creating your own response operating procedure. This will free up some mental resources to do more to inspire than just react.
Twitter has been positioning itself in the mind of network execs as a platform that is complimentary to TV, and user numbers support their claims. However, the reason why more television shows aren’t getting involved is a lack of knowledge into the most effective strategies for audience building online. How can TV social teams take advantage of the benefit that comes from increased communication on Twitter? Here are four ways that work.
Derek Schoen, Director of Interactive Marketing at ARIA Las Vegas, joins the Social Pros Podcast this week to discuss staying connected with guests throughout the life of their stay, unifying a marketing message across all channels, and really using customer feedback to better their product.