This outreach marketing campaign scored epic brand recognition with a brilliant marketing plan. Explore the process of what made this campaign so successful through the eyes of one of the thought leaders in the influencer marketing world, Mark Fidelman.
The Social Pros Podcast brings together great minds in social media every week to learn about their successes and struggles. July brought us guests from research IT company Forrester; Expion, the content marketing experts and Social Pros sponsors; the Beancast marketing podcast; and financial services company Discover.
Assuming that writing is “leadership at scale,” a writer’s greatest ally is re-publishing; previously written words can often find a whole new audience. With that in mind, from June 2nd – July 2nd I started a little experiment. I put LinkedIn’s publishing platform to the test. The execution was simple: Monday through Friday, I would post 1-2 previously published […]
Reliable reach is a unicorn in social media. Businesses must now shift their social media strategy and build a touchpoint corral around their customers, says Jay Baer.
As Facebook reach declines and social networks constantly evolve, it’s time for brands to reclaim their audiences by turning their own digital properties into hubs of social activity. Here are a few tips to help you create a custom social experience on your brand’s site.
A major problem for many brands is that they think they know who they are and how they stand in consumers’ minds, but often, the message they’re sending is completely different. Here are six ways to keep your brand in check and portray your company authentically.
In June, Social Pros was all about keeping things local. Whether it’s hiring a “city planner” to drive hyper-local content in a particular area, making sure that listening is in place to manage social customer service efficiently, or translating passion for a brand into local marketing, June’s Social Pros are tuned into the impact that local social media can have on their marketing plans.
Building campaigns on Google+ starts with planning and ends with launching a successful movement that your communities can get behind. Learn the Five C’s of developing a Google+ campaign that engages your audience and drives awareness for your brand.
The Social Pros Podcast in May brought in a new batch of expertise, featuring guests from Plus Your Business, the Google+ experts; SAP, a German multinational software company; Canva, the Australian, “amazingly simple” graphic design app; global retail giant Walmart; and the world’s largest credit union Navy Federal.
Jay Baer interviews David Newman, a fantastic marketing consultant, coach, and author of Do It! Marketing to talk about how entrepreneurs and marketers can do social media the right way.
Google+ Communities are a gold mine for brands, but many marketers still aren’t using them to their full potential. Learn ten reasons why Google+ Communities should be a major part of your content marketing strategy in 2014.
The recent f8 conference has created some confusion about just how Facebook’s announcements will change marketers’ jobs. Here, Janrain’s Marketing Strategist explores the two new options that will make a difference for user privacy and brand trust.