Jon Loomer, Owner of Jon Loomer Digital, joins the Social Pros Podcast this week to discuss his expertise in the ever-changing world of Facebook ads, the different options for paid media on Facebook, and the specifics of the advanced techniques he uses to create successful Facebook advertising campaigns.
Dave Murray, Social Media Manager at Blue Cross Blue Shield of Michigan, joins the Social Pros Podcast this week to discuss integrating social media marketing with traditional marketing, how his team manages content for 19 different social media channels, and personalizing what can otherwise be a monolithic or unknowable company.
John Jantsch, Founder of Duct Tape Marketing, joins the Social Pros Podcast this week to discuss how to get involved in the customer’s journey earlier, navigating the tricky parts of managing a large sales force on social media, and his newest book Duct Tape Selling: Think Like a Marketer — Sell Like a Superstar.
Interacting with customers on a regular basis takes some serious brain power. You have to constantly react and respond in the right way at the right time, every time. Do yourself and your mind-endurance a favor by creating your own response operating procedure. This will free up some mental resources to do more to inspire than just react.
Twitter has been positioning itself in the mind of network execs as a platform that is complimentary to TV, and user numbers support their claims. However, the reason why more television shows aren’t getting involved is a lack of knowledge into the most effective strategies for audience building online. How can TV social teams take advantage of the benefit that comes from increased communication on Twitter? Here are four ways that work.
In September, the Social Pros Podcast talked with Google competitor DuckDuckGo; marketing experts MarketingProfs; Schaefer Marketing Solutions marketing strategy consultants; and the author, blogger, and podcaster behind UnMarketing. As always, these Social Pros bring a variety of experience to the table to share how their teams operate, the solutions to the various problems they face on […]