This is a video interview that my friend Mike Stelzner of Social Media Examiner did with me a few weeks ago. Other than the extraordinarily unflattering camera angle, it turned out pretty well (especially the super cool SME opening animation) 14 key points are below: Jay Baer Interview from Michael A. Stelzner on Vimeo. What [...]
Are You Slow Enough to Succeed in Social Media?
Does this sound familiar? Within 12 months of its invention, 1,200 companies entered the radio “business” in some form or fashion. So said Malcolm Gladwell in a stirring speech given Monday to the AAA Annual Meeting in Scottsdale. In his own, story-filled way, he emphasized the point that we are in a period of unusual [...]
The Science of Inequality – Finding Your Influential Customers
Does social media breed inequality? Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Would the VP of Customer Satisfaction of Southwest Airlines have called Kevin Smith at home (after he was kicked [...]
The Key to Social Media Success is Just 2 Letters
I’m sitting in a restaurant in Cincinnati recently, surrounded by televisions with the sound turned down. The bartender approaches, and asks if I’d like to hear the TV. I say “sure” expecting him to saunter over to a monitor, and turn up the volume. Instead, he reaches under the bar, and pulls out a Soundog [...]
Build Your Brand a Social Content Ladder in 5 Steps
Sure, social media takes a lot of time, but probably not as much time as you think. Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information. Instead of a [...]
Get Your Social Media Story Straight
This is the best ad I’ve seen in months. The chronically bad Minnesota Timberwolves NBA franchise has this sign in the Twin Cities airport: Bravo. Talk about an ad that’s chock full of truth and authenticity. The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 [...]
You’re Invited to the Socialpalooza
I’m excited to let you know that I’m an instructor for Social Media Success Summit 2010. I believe this will be the most comprehensive, useful collection of Webinars (education in your jammies rules) ever compiled about social media. Over ~30 days, there are 24 sessions about everything social media, and because it’s totally virtual, one [...]
Getting Serious About Social Media
My clients at ExactTarget yesterday published a terrific, free executive briefing called Letter to the C-Suite: Getting Serious About Social Media. It includes a dozen letters written to C-level executives (in general) about what they need to do to take social media to the next level. Reading them through, I really wish we could have [...]
Are You Taking Social Media Shortcuts?
Are you treating social media like a checklist? A recent study by Econsultancy called “The Value of Social Media” shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. And while I don’t have any issues with those sites (in fact I wrote about Facebook [...]
6 Critical Services Agencies Must Provide to Stay Relevant in Social Media
Is there a future for agencies in a social media world? Yesterday, I gave a presentation in Tempe, AZ to Agencyside, a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. An Enormous Opportunity The huge (and [...]
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