Think Facebook advertising is only for B2C businesses? Think again. Facebook can be a powerful source of lead generation for B2B, too.
It’s not enough to know what’s being said—smart social listening knows WHERE it’s being said, too. Location data is here to help.
If LinkedIn is your office and Facebook is your living room, then Twitter is the bar—and a marketer’s best platform for audience engagement.
If you’re suffering from social media shyness, breathe a sigh of relief—these 25 ideas will supercharge your social presence.
Last July, I delivered a controversial speech at the Social Fresh Conference about the “shotgun” approach and why it’s a must for marketers.
Facebook’s latest News Feed algorithm update means change for marketers and their brand pages. These four tips can help you stay on top.
With their new Collections feature, Google+ has taken a bold step as a powerful social tool for individuals and content marketers alike.
May’s Social Pros guests understand the importance of customer support on social media. Companies who are committing seriously to customer support on social media are reaping the benefits. Companies who aren’t responding to customer requests and issues on social media are suffering. It’s that simple.
Trying to assemble a team of social media management tools that can do everything you need? These 5 have you covered.
From endangered species awareness to ordering pizza, companies are getting creative with emoji-focused social media campaigns.
Hey, here’s an idea. What if newspapers actually contained real news? Recently, I grabbed the USA Today as I often do while on the road (in this case, in Nashville Tennessee for the Marketing United conference) I get most of my news online (as you probably do as well). But I still read a newspaper every […]
While tackling social selling, you want tools that make your team more efficient and create ROI. These 5 can help you get the job done.