The fact that you actually exist in social media is irrelevant. If you’re going to promote your social media accounts, do so with some sort of specific message, a rationale, and a call to action.
Scott Stratten, President of UnMarketing, stops by the Content Pros Podcast to discuss the advantages of sarcasm, the value of quality over quantity, and the dangers of shiny-object syndrome.
Jim Belosic, CEO & Co-Founder of ShortStack, joins the Social Pros Podcast this week to discuss putting the customer’s success first, scaling your business with technology, and how it all comes back to pancakes.
Social selling is attracting plenty of buzz. Don’t get swept up in the excitement blindly: practice social first and selling second.
Are we finally at the convergence of content marketing and social media software? I’ve written a lot about content marketing software and the content marketing software and tools industry. I believe it’s overbuilt. I believe it’s too frothy. I believe there’s too many startups with too much venture capital. Some of […]
Brands’ ability to directly message to customers and prospective customers continues to diminish and/or become more expensive due to audience attention fragmentation. As a consequence, companies are making three key changes to their marketing approach: 1. Change the Target Adoption of marketing technology to makes it financially and operationally viable […]
Rachel Truair, Chief of Staff at PetRelocation.com, stops by the Content Pros Podcast today with PetRelocation’s Content Marketing Manager, Caitlin Moore, to discuss the vital role of marketing automation in a small content marketing team, the power of user-generated content to connect emotionally with potential customers, and the ability to leverage your sales and customer care teams’ pool of knowledge.
Natanya Anderson, Global Director of Social Media, CRM, and Customer Service at Whole Foods, joins the Social Pros Podcast this week to discuss the customer as a business stakeholder, the importance of enabling instead of governing, and the future of connectivity in the digital world.
If you run a services business, these are the 10 rules that should guide everything you do. From Chris Johnson at Simplifilm, and shared by Jay Baer.
Facebook. Instagram. Pinterest. Snapchat. Twitter (sometimes). Google + (RIP?). Houzz. Tinder. They all prominently feature photos from YOU as their primary streams of content. Hundreds of millions of photos are posted to social networks every day. So why do so many of them suck? I have three theories: 1. The […]
Killian Hagen, Content Marketing Associate at uShip, join the Social Pros Podcast this week, along with Dean Jutilla, Vice President, Marketing Communications at uShip. Killian and Dean discuss the challenges of marketing for a C2C company, a party recruitment strategy, and the advantages of a reality TV show connection.
In February, the Social Pros Podcast heard from Southwestern Consulting’s time management expert, a social media champion from Life Time Fitness, BroadSuite’s biggest social fan (iSocialFanz), and the Social Media Examiner himself. This month’s guests agree that you need to embrace change. When something you’re doing isn’t working, let it go and move on to something else.
Proving social media’s impact on conversion is no easy feat. These steps can help you demonstrate just how valuable social can be.
Technology is advancing so rapidly, that rules and regulations can’t keep up. Jay Baer weighs in, based on his recent experience on a Southwest Airlines flight.
Erik Qualman, founder of Equalman Studios, stops by the Content Pros Podcast to discuss the huge increase in video content consumption, the importance of utilizing customer and employee content, and the how to be flawesome.