Derek Schoen, Director of Interactive Marketing at ARIA Las Vegas, joins the Social Pros Podcast this week to discuss staying connected with guests throughout the life of their stay, unifying a marketing message across all channels, and really using customer feedback to better their product.
Michael Toner, Social Media Manager at Navy Federal Credit Union, joins the Social Pros Podcast this week to discuss focusing on culture to perfect social media strategy, how he puts content first and foremost in his engagement with customers, and his plan to harness the power of internal brand ambassadors.
Debbie Gioquindo and Keryl Pesce, co-founders of Happy Bitch Wines, join the Social Pros Podcast this week to discuss the powerful story behind their brand’s origins, the crowdsourcing approach that helped their business bloom, and some wacky giveaways that have earned them some well-deserved attention. Read on for some of […]
Janice Person, Social Media Director for Monsanto, joins the Social Pros Podcast this week to discuss dealing with controversy on social media, respecting transparency, and proactive versus reactive social media strategies. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please Support Our […]
Lisa Joy Rosner, CMO of Netbase, joins the Social Pros Podcast this week to discuss using social chatter data and insight to understand more about your customers, and as a result, more about your business. Read on for some of the highlights or listen below for the full podcast. Listen Now […]
Join me and 21 other speakers for Facebook Success Summit 2010, a Webinar series with everything you need to know about Facebook for business. Sessions start October 5. Go to http://bit.ly/facebooksuccess to save 50% for a limited time. If you’re Apple, Nike, or anything made with bacon, stop reading now. […]
Marketing is about campaigns. Word of Mouth is about movements. So says Spike Jones, Firestarter at Brains on Fire, the Greenville, South Carolina agency that has been lauded in a shopping cart full of articles and books. A director of the Word of Mouth Marketing Association (WOMMA), Spike has an […]
Valeria Maltoni is one of the most widely respected marketing voices in the world. And for good reason. Her extensive background spans marketing, public relations, and social media. If it exists in the realm of communications, she’s done it. Valeria was also an integral nucleus of the Fast Company Company […]
The concept of “listening to the conversation” which is at the core of most social media programs, and is the foundation for many companies that sell listening tools, is really just a pseudonym for tracking content your customers create based on their satisfaction, or dissatisfaction. It’s often described as “share […]
Do you accept the premise that “social media” has expanded well beyond its consumer-generated content roots to encompass a much larger trend of customer-centrism and candor? Do you believe that the core of a successful social media strategy is making your company more like a person and less like a […]
Shannon Paul burst onto the social media scene like a runaway freight train. Her blog is a must-read, and she’s transformed the social media stylings of the Detroit Red Wings, and most recently the innovative financial services company Peak6. Shannon’s insights on attaining internal alignment around social media, and the […]
One of the greatest challenges of effective social media outreach is the need to be always on. Speed kills in social media, and that’s a difficult transformation for marketers (and especially agencies). If a consumer tweets something negative about your company, addressing it quickly before it festers and is retweeted […]
Consumers want to know that there are real people behind your logo. And while the speed and convenience of digital tools make them a natural choice for that type of communication, online isn’t the only available conduit for achieving humanization. I’m sitting on a Southwest Airlines flight, returning from Austin […]
Are you too caught up in getting social media “right?” Yoda said “Do or Do Not. There is No Try.” When it comes to social media at least, the little green guy is full of it. If you accept the fundamental premise that social media’s power lies in its ability […]
(Today’s post was written by a very special guest, Jacob Morgan. He’s a social media consultant of considerable prowess, and also manages a team of SEO specialists. He recently launched a new social media consulting firm called M&M Marketing. Read his blog (it’s great), and follow him on Twitter) […]