What Happens in Vegas Stays in Social Media

Social Pros Podcast with Derek Schoen

Derek Schoen, Director of Interactive Marketing at ARIA Las Vegas, joins the Social Pros Podcast this week to discuss staying connected with guests throughout the life of their stay, unifying a marketing message across all channels, and really using customer feedback to better their product.

Using Social Media to Win Hearts in Financial Services

Social Pros Michael Toner, Navy Federal

Michael Toner, Social Media Manager at Navy Federal Credit Union, joins the Social Pros Podcast this week to discuss focusing on culture to perfect social media strategy, how he puts content first and foremost in his engagement with customers, and his plan to harness the power of internal brand ambassadors.

Get Happy: Putting Yourself into Your Brand’s Personality

Ladies of Happy Bitch Wine

Debbie Gioquindo and Keryl Pesce, co-founders of Happy Bitch Wines, join the Social Pros Podcast this week to discuss the powerful story behind their brand’s origins, the crowdsourcing approach that helped their business bloom, and some wacky giveaways that have earned them some well-deserved attention. Read on for some of the highlights and tweetable moments, […]

How to Deal with Brand Controversy on Social Media

Janice Person, Monsanto @JPlovesCOTTON

Janice Person, Social Media Director for Monsanto, joins the Social Pros Podcast this week to discuss dealing with controversy on social media, respecting transparency, and proactive versus reactive social media strategies. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please Support Our Sponsors Huge thanks to our […]

Don’t Settle For Social Stats, Get Customer Insights

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Lisa Joy Rosner, CMO of Netbase,¬†joins the Social Pros Podcast this week to discuss using social chatter data and insight to understand more about your customers, and as a result, more about your business. Read on for some of the highlights or listen below for the full podcast. Listen Now Click the play button to […]

Community Management, Social Media Strategy, Social Media Tools, Brand Communities, Facebook, Social Media Marketing

Your Customers Don’t Want to be Your Friend

loyalty

Join me and 21 other speakers for Facebook Success Summit 2010, a Webinar series with everything you need to know about Facebook for business. Sessions start October 5. Go to http://bit.ly/facebooksuccess to save 50% for a limited time. If you’re Apple, Nike, or anything made with bacon, stop reading now. If not, read on and […]

Social Media Case Studies, Social Media Strategy, Social Media Marketing, Twitter Top 20 Interviews

Spike Jones – The Twitter 20 Interview on Word of Mouth Marketing

brains on fire fan cycle word of mouth marketing

Marketing is about campaigns. Word of Mouth is about movements. So says Spike Jones, Firestarter at Brains on Fire, the Greenville, South Carolina agency that has been lauded in a shopping cart full of articles and books. A director of the Word of Mouth Marketing Association (WOMMA), Spike has an incredibly clear picture of how […]

Community Management, Social Media Strategy, Social CRM, Social Media Marketing, Social Media Monitoring

4 Ways to Increase Share of Voice

share of voice

The concept of “listening to the conversation” which is at the core of most social media programs, and is the foundation for many companies that sell listening tools, is really just a pseudonym for tracking content your customers create based on their satisfaction, or dissatisfaction. It’s often described as “share of voice” – the percentage […]

Social Media Case Studies, Social Media Strategy, Social Media Marketing, Twitter Top 20 Interviews

Shannon Paul – The Twitter 20 Interview on Social Media and PR

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Shannon Paul burst onto the social media scene like a runaway freight train. Her blog is a must-read, and she’s transformed the social media stylings of the Detroit Red Wings, and most recently the innovative financial services company Peak6. Shannon’s insights on attaining internal alignment around social media, and the new role of public relations […]

Community Management, Social Business, Social Media Strategy, Social CRM, Social Media Marketing, Social Media Monitoring, Social Media Staffing and Operations

Is Social Media Too Fast?

social-media-strategy-too-fast

One of the greatest challenges of effective social media outreach is the need to be always on. Speed kills in social media, and that’s a difficult transformation for marketers (and especially agencies). If a consumer tweets something negative about your company, addressing it quickly before it festers and is retweeted everywhere is the best practice. […]