Your Customers Don’t Want to be Your Friend
- November 10th, 2009 | Written By: Jay Baer
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If you’re Apple, Nike, or anything made with bacon, stop reading now.
If not, read on and recognize that your customers are probably not desperately trying to connect with your brand in social media.
As marketers, we’re trained to “see” brands and how they compete for our attention. Like a gold digger with a nose for AMEX, [...]
Tagged as: conversation marketing, facebook, social media, Social Media Marketing, social media strategy
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Spike Jones – The Twitter 20 Interview on Word of Mouth Marketing
- September 4th, 2009 | Written By: Jay Baer
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Marketing is about campaigns. Word of Mouth is about movements. So says Spike Jones, Firestarter at Brains on Fire, the Greenville, South Carolina agency that has been lauded in a shopping cart full of articles and books.
A director of the Word of Mouth Marketing Association (WOMMA), Spike has an incredibly clear picture of how word [...]
Tagged as: brains on fire, Change This, conversation marketing, movements, social media, Spike Jones, twitter, Twitter 20, WOMMA, word of mouth, word of mouth marketing
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Valeria Maltoni – The Twitter 20 Interview on Conversation and Community
- July 1st, 2009 | Written By: Jay Baer
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Valeria Maltoni is one of the most widely respected marketing voices in the world. And for good reason. Her extensive background spans marketing, public relations, and social media. If it exists in the realm of communications, she’s done it.
Valeria was also an integral nucleus of the Fast Company Company of Friends, a business intelligence [...]
Tagged as: brand community, community manager, Conversation Agent, conversation marketing, social media, twitter, Twitter 20, twitter interview, twt20, Valeria Maltoni
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4 Ways to Increase Share of Voice
- June 17th, 2009 | Written By: Jay Baer
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The concept of “listening to the conversation” which is at the core of most social media programs, and is the foundation for many companies that sell listening tools, is really just a pseudonym for tracking content your customers create based on their satisfaction, or dissatisfaction. It’s often described as “share of voice” – the percentage [...]
Tagged as: conversation marketing, customer experience, share of voice, social media, social media listening, social media strategy, trust agents
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Why Social Media Helps the Rich Get Richer
- June 3rd, 2009 | Written By: Jay Baer
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Do you accept the premise that “social media” has expanded well beyond its consumer-generated content roots to encompass a much larger trend of customer-centrism and candor?
Do you believe that the core of a successful social media strategy is making your company more like a person and less like a machine? Do you believe that [...]
Tagged as: conversation marketing, customer experience, social media, social media ROI, social media strategy
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Shannon Paul – The Twitter 20 Interview on Social Media and PR
- April 23rd, 2009 | Written By: Jay Baer
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Shannon Paul burst onto the social media scene like a runaway freight train. Her blog is a must-read, and she’s transformed the social media stylings of the Detroit Red Wings, and most recently the innovative financial services company Peak6. Shannon’s insights on attaining internal alignment around social media, and the new role of public relations [...]
Tagged as: blogging, conversation marketing, PR, public relations, shannon paul, social media, Social Media Marketing, social media ROI, Twitter 20, twitter interview
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Is Social Media Too Fast?
- April 22nd, 2009 | Written By: Jay Baer
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One of the greatest challenges of effective social media outreach is the need to be always on. Speed kills in social media, and that’s a difficult transformation for marketers (and especially agencies).
If a consumer tweets something negative about your company, addressing it quickly before it festers and is retweeted everywhere is the best practice. [...]
Tagged as: brand reputation, conversation marketing, social media, Social Media Marketing, social media monitoring, social media strategy
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Disrobing Your Brand One Peanut at a Time
- March 18th, 2009 | Written By: Jay Baer
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Consumers want to know that there are real people behind your logo. And while the speed and convenience of digital tools make them a natural choice for that type of communication, online isn’t the only available conduit for achieving humanization.
I’m sitting on a Southwest Airlines flight, returning from Austin and the exhilarating and exhausting South [...]
Tagged as: conversation marketing, humanization, integrated marketing, social media, Social Media Marketing, southwest airlines, word of mouth marketing
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Yoda Was Wrong – Trying Counts
- March 10th, 2009 | Written By: Jay Baer
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Are you too caught up in getting social media “right?”
Yoda said “Do or Do Not. There is No Try.” When it comes to social media at least, the little green guy is full of it.
If you accept the fundamental premise that social media’s power lies in its ability to change the nature of relationships [...]
Tagged as: conversation marketing, online reputation management, social media, Social Media Marketing, social media ROI, word of mouth marketing
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Embrace Your Customers Through Social Media
- March 4th, 2009 | Written By: jacobm
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(Today’s post was written by a very special guest, Jacob Morgan. He’s a social media consultant of considerable prowess, and also manages a team of SEO specialists. He recently launched a new social media consulting firm called M&M Marketing. Read his blog (it’s great), and follow him on Twitter)
When you get involved in social media, [...]
Tagged as: conversation marketing, jacob morgan, social communities, social media, Social Media Marketing
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