Your Customers Don’t Want to be Your Friend
- November 10th, 2009 | Written By: Jay Baer
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Join me and 21 other speakers for Facebook Success Summit 2010, a Webinar series with everything you need to know about Facebook for business. Sessions start October 5. Go to http://bit.ly/facebooksuccess to save 50% for a limited time. If you’re Apple, Nike, or anything made with bacon, stop reading now. If not, read on and [...]
Tagged as: conversation marketing, facebook, social media, Social Media Marketing, social media strategy
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Spike Jones – The Twitter 20 Interview on Word of Mouth Marketing
- September 4th, 2009 | Written By: Jay Baer
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Marketing is about campaigns. Word of Mouth is about movements. So says Spike Jones, Firestarter at Brains on Fire, the Greenville, South Carolina agency that has been lauded in a shopping cart full of articles and books. A director of the Word of Mouth Marketing Association (WOMMA), Spike has an incredibly clear picture of how [...]
Tagged as: brains on fire, Change This, conversation marketing, movements, social media, Spike Jones, twitter, Twitter 20, WOMMA, word of mouth, word of mouth marketing
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Valeria Maltoni – The Twitter 20 Interview on Conversation and Community
- July 1st, 2009 | Written By: Jay Baer
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Valeria Maltoni is one of the most widely respected marketing voices in the world. And for good reason. Her extensive background spans marketing, public relations, and social media. If it exists in the realm of communications, she’s done it. Valeria was also an integral nucleus of the Fast Company Company of Friends, a business intelligence [...]
Tagged as: brand community, community manager, Conversation Agent, conversation marketing, social media, twitter, Twitter 20, twitter interview, twt20, Valeria Maltoni
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4 Ways to Increase Share of Voice
- June 17th, 2009 | Written By: Jay Baer
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The concept of “listening to the conversation” which is at the core of most social media programs, and is the foundation for many companies that sell listening tools, is really just a pseudonym for tracking content your customers create based on their satisfaction, or dissatisfaction. It’s often described as “share of voice” – the percentage [...]
Tagged as: conversation marketing, customer experience, share of voice, social media, social media listening, social media strategy, trust agents
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Why Social Media Helps the Rich Get Richer
- June 3rd, 2009 | Written By: Jay Baer
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Do you accept the premise that “social media” has expanded well beyond its consumer-generated content roots to encompass a much larger trend of customer-centrism and candor? Do you believe that the core of a successful social media strategy is making your company more like a person and less like a machine? Do you believe that [...]
Tagged as: conversation marketing, customer experience, social media, social media ROI, social media strategy
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