How to Match 10 Key Success Metrics to Your Blogging Strategy
- March 4th, 2010 | Written By: Jay Baer
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If you’re blogging for business, rather than blogging about your cat, baby, fashion addiction, or crush on Taylor Swift, you need to set some success metrics. Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. Is anyone out there? Does anyone [...]
Tagged as: blog, blog strategy, blogging, content creation, corporate blogging, social media, social media ROI, success metrics, web analytics
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Mack Collier – The Twitter 20 Interview about Blogging and Being Helpful
- January 16th, 2009 | Written By: Jay Baer
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Are you as good at social media as Mack Collier? Probably not, as proven in this sweeping, live Twitter20 interview. Mack opines on how to write a good blog, how to help others in social media, and why you need to know where your traffic comes from. Mack is a social media consultant and trainer, [...]
Tagged as: blogging, corporate blogging, mack collier, social media, Social Media Marketing, twitter, Twitter 20, twitter interview, Web site Analytics and Metrics
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Ann Handley – The Twitter 20 Interview about Social Media, Content and Journalism
- December 17th, 2008 | Written By: Jay Baer
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Ann Handley is kinda busy. She’s the Chief Content Officer of Marketing Profs, crack editorial overlord of Marketing Profs’ Daily Fix blog, contributor to the Huffington Post, author of the Annarchy blog, and a mother. She also co-founded the digital marketing portal ClickZ. In addition to her lengthy resume, she’s truly one of the best [...]
Tagged as: Ann Handley, blogs, ClickZ, conversation marketing, corporate blogging, marketing profs, social media, Social Media Marketing, twinterview, twitter, Twitter 20, twitter interview
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BL Ochman – The Twitter 20 Interview about Social Media and Blogging
- December 4th, 2008 | Written By: Jay Baer
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BL Ochman, author of the What’s Next blog, and a veteran of digital marketing since 1996 and a public relations powerhouse before that, agreed to withstand the crucible of a Twitter 20 interview (20 questions live on Twitter). Here are BL’s thoughts on blogging, email, social media, and getting the job done right online. 1. [...]
Tagged as: BL Ochman, blogs, conversation marketing, corporate blogging, online conversation, online reputation management, pr agencies, PR firms, pr strategy, public relations, social media, Social Media Marketing, twinterview, Twitter 20, Whats Next Blog
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9 Ways to Humanize Your Brand (with real humans)
- November 18th, 2008 | Written By: Jay Baer
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Many companies are reluctant to fully dive in to social media, either because they are afraid of losing control, or because they believe their customers aren’t using social media. The latter is especially prevalent among B2B companies, and when viewed from a purely numerical perspective they may be right. (photo by The Dana Files) An [...]
Tagged as: chris brogan, conversation marketing, corporate blogging, forrester research, frank eliason, jeremiah owyang, pr strategy, scott monty, slideshare, Social Media Marketing, thought leader, thought leadership, twitter
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