How to Match 10 Key Success Metrics to Your Blogging Strategy
- March 4th, 2010 | Written By: Jay Baer
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If you’re blogging for business, rather than blogging about your cat, baby, fashion addiction, or crush on Taylor Swift, you need to set some success metrics.
Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. Is anyone out there? Does anyone care?
However, [...]
Tagged as: blog, blog strategy, blogging, content creation, corporate blogging, social media, social media ROI, success metrics, web analytics
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Mack Collier – The Twitter 20 Interview about Blogging and Being Helpful
- January 16th, 2009 | Written By: Jay Baer
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Are you as good at social media as Mack Collier? Probably not, as proven in this sweeping, live Twitter20 interview. Mack opines on how to write a good blog, how to help others in social media, and why you need to know where your traffic comes from.
Mack is a social media consultant and trainer, [...]
Tagged as: blogging, corporate blogging, mack collier, social media, Social Media Marketing, twitter, Twitter 20, twitter interview, Web site Analytics and Metrics
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Ann Handley – The Twitter 20 Interview about Social Media, Content and Journalism
- December 17th, 2008 | Written By: Jay Baer
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Ann Handley is kinda busy. She’s the Chief Content Officer of Marketing Profs, crack editorial overlord of Marketing Profs’ Daily Fix blog, contributor to the Huffington Post, author of the Annarchy blog, and a mother. She also co-founded the digital marketing portal ClickZ.
In addition to her lengthy resume, she’s truly one of the best people [...]
Tagged as: Ann Handley, blogs, ClickZ, conversation marketing, corporate blogging, marketing profs, social media, Social Media Marketing, twinterview, twitter, Twitter 20, twitter interview
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BL Ochman – The Twitter 20 Interview about Social Media and Blogging
- December 4th, 2008 | Written By: Jay Baer
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BL Ochman, author of the What’s Next blog, and a veteran of digital marketing since 1996 and a public relations powerhouse before that, agreed to withstand the crucible of a Twitter 20 interview (20 questions live on Twitter).
Here are BL’s thoughts on blogging, email, social media, and getting the job done right online.
1. @jaybaer: You [...]
Tagged as: BL Ochman, blogs, conversation marketing, corporate blogging, online conversation, online reputation management, pr agencies, PR firms, pr strategy, public relations, social media, Social Media Marketing, twinterview, Twitter 20, Whats Next Blog
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9 Ways to Humanize Your Brand (with real humans)
- November 18th, 2008 | Written By: Jay Baer
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Many companies are reluctant to fully dive in to social media, either because they are afraid of losing control, or because they believe their customers aren’t using social media. The latter is especially prevalent among B2B companies, and when viewed from a purely numerical perspective they may be right. (photo by The Dana Files)
An agency [...]
Tagged as: chris brogan, conversation marketing, corporate blogging, forrester research, frank eliason, jeremiah owyang, pr strategy, scott monty, slideshare, Social Media Marketing, thought leader, thought leadership, twitter
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Jason Falls – The Twitter 20 Interview about Social Media and Public Relations
- November 14th, 2008 | Written By: Jay Baer
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Featuring Jason Falls, the head of social media at branding agency Doe-Anderson, author of the Social Media Explorer blog, and all-around social media nice guy genius. Jason submitted himself to the rigors of the Twitter 20 interview (20 questions live on Twitter) on November 14, 2008. Excellent questions and comments from viewers throughout, too. Thanks to [...]
Tagged as: blogs, conversation marketing, corporate blogging, Jason Falls, online conversation, online reputation management, pr agencies, PR firms, pr strategy, public relations, social media, Social Media Marketing, twinterview, Twitter 20
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The Paradox of Social Media Control
- November 11th, 2008 | Written By: Jay Baer
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As discussed recently in “Why Are We So Scared of Our Customers?” and “Presto, How Social Media Makes Bad News Good” I’m seeing the fear of negativity preventing more companies from embracing social media.
The typical social media objection is that if the company has a conversation with consumers in a public forum, the company will [...]
Tagged as: blog, bloggers, comcast, conversation marketing, corporate blogging, dell, facebook, online conversation, online reputation management, social media, social networking, twitter, word of mouth
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Why Are We So Scared of Our Customers?
- November 3rd, 2008 | Written By: Jay Baer
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Many companies and even agencies are reluctant to engage in social media because they are afraid that some sort of consumer backlash will occur, doing damage to the brand.
Certainly, there are a few noteworthy examples of social media missteps from brands like Wal-Mart, Coca-Cola et al. But in most cases, those shortcomings were due to [...]
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Scott Monty – The Twitter 20 Twinterview about Social Media at Ford
- October 24th, 2008 | Written By: Jay Baer
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Live from Marketing Profs Digital Mixer
Scott Monty, the head of social media for Ford, participated in a Twitter 20 interview on October 23 and answered a wide range of questions about social media at big companies, and his ideas for the future of conversation marketing.
Scott and myself and 248 other lucky folks were in Scottsdale [...]
Tagged as: automakers, blogs, car shoppers, conversation marketing, corporate blogging, marketing profs, marketing tactics, online conversation, online reputation management, social media, social networking, twinterview, Twitter 20, word of mouth
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The World’s Best PR Blog – Vote Today
- August 19th, 2008 | Written By: Jay Baer
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To celebrate its 10th Anniversary, PR Week has launched a “Best PR Blogs” contest with YOU the agency community as the judge and jury.
PR Week nominated 16 well-known PR blogs, and asked each blogger to nominate another blog for the contest. The result is a 32-blog, March Madness-style blog off.
Each week, blogs are pitted head-to-head [...]
Tagged as: blog, blogger, blogs, corporate blogging, digital marketing, pr 2, PR firms, pr week, social media
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