YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com
Guest Posts 2  |  Add Yours

3 Ways Marketers Can Get More From Their Smartphones

 With the utmost excitement I signed for the package, opened it up, and removed it from the box. I had in my hands the new Samsung Galaxy S from T-Mobile. With glee I told friends that I had a shiny new toy. And for many days, stretching into weeks, I played with it as though [...]

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facebook 37  |  Add Yours

Social Subscribe – Why Facebook Likes Do Matter

One of the questions causing a fair amount of debate around digital marketing circles revolves around whether or not Facebook page “Likes” carry any measurable business value. Early studies into the question focused on equating the value of a Like to dollars and cents, with some whitepapers making somewhat audacious claims about the monetary value [...]

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international social media 3  |  Add Yours
Guest Posts 40  |  Add Yours

The 3 Building Blocks of Social Business Evolution

Guest post by Michael Brito, Vice President at Edelman Digital. He writes the Britopian blog, and wrote the new social business book, Smart Business, Social Business: A Playbook for Social Media in Your Organization (available July 26) Building a business is easy. Start with an idea. Find a wicked developer who is willing to work [...]

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Email Marketing Advice 13  |  Add Yours

The 12 Key Messaging Strategies for Email Lifecycle Marketing

Guest post from Chris Sietsema, who teaches and trains small to medium-sized businesses and non-profits in the disciplines of search, social media, email marketing and online analytics.  Chris owns Teach to Fish Digital, a one-man consultancy in beautiful Mesa, Arizona.  He also created the infographics for The NOW Revolution. A common challenge for us is [...]

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Content Marketing 15  |  Add Yours

Google, Social Media, and the Wisdom of Enigmas

Guest post by Daniel Lemin of marketing innovation consultancy Social Studio. He provides brands and agencies with the research, insights and good old-fashioned know-how needed to be more effective marketers. In the early part of my career I was fortunate to land a job on the corporate marketing team at Google. At the time I [...]

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100% of Marketing Stats Are Made of Numbers

Guest post by Jeff Rohrs VP of Marketing Research and Education at ExactTarget. Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. Jay Baer has made a terrible mistake. He has gone on vacation and invited me to guest blog again. After my critically-acclaimed & Tony-award nominated post last year—“3 Reasons [...]

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Content Marketing 1  |  Add Yours

Value + Offer: The 3 Levels of Blended Content

Guest post from Russ Henneberry, who writes, speaks and executes on content marketing plans for small businesses. He writes a daily blog about how tiny businesses can make mighty profits using a personal computer, a little imagination and a few well placed dollars. Companies must now create their own attention to promote products and services. [...]

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social crm 35  |  Add Yours

Customer Stalking – When Is Your Twitter Response Too Fast?

Guest post by Neicole Crepeau, an Online Strategist at Coherent Interactive. She blogs at Coherent Social Media. The other week, I was participating in Jay’s hashtagsocialmedia.com chat on social media. (It takes place every Tuesday at noon EST.) The exchange is below: @jaybaer #sm107 BONUS Q4. How important is speed of response on Twitter? And [...]

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Guest Posts 33  |  Add Yours

7 Social Media Lessons From Phil Collins

Guest post by Marjorie Clayman, resident blogger at www.margieclayman.com. She works at Clayman Advertising, Inc., her family-owned full-service marketing firm. Recently, Phil Collins, drummer for Genesis and soft rock superstar, announced that he was retiring from the rock music industry after an illustrious 40-year career. Whether this will be like Michael Jordan’s 2-3 retirement announcements has yet [...]

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