Yoda Was Wrong – Trying Counts
- March 10th, 2009 | Written By: Jay Baer
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Are you too caught up in getting social media “right?”
Yoda said “Do or Do Not. There is No Try.” When it comes to social media at least, the little green guy is full of it.
If you accept the fundamental premise that social media’s power lies in its ability to change the nature of relationships [...]
Tagged as: conversation marketing, online reputation management, social media, Social Media Marketing, social media ROI, word of mouth marketing
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The Consequences of Social Media Silence
- March 3rd, 2009 | Written By: Jay Baer
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Is your inaction in social media killing your brand?
Most companies know they have some sort of operational or customer satisfaction skeletons in the closet, and fear a customer that has had a genuinely inadequate experience pointing out those shortcomings to an audience that is far larger than one.
But isn’t it possible that those same customers [...]
Tagged as: conversation marketing, online reputation management, social media, social media customer service, Social Media Marketing, twitter
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The Wisdom of Social Media X-Rays
- February 25th, 2009 | Written By: Jay Baer
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Are you actually helping your company via social media?
Much of contemporary social media effort and brand reputation management is focused on uncovering the positive. Number of friends. Number of followers. Blog posts. Blog comments. Share of voice. Net promoter score. Brands (and their agencies) are creating reports and smiling when those reports show how well [...]
Tagged as: blogging, conversation marketing, online reputation management, social media, Social Media Marketing
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David Alston – The Twitter 20 Interview about Social Media Listening
- January 29th, 2009 | Written By: Jay Baer
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David Alston is a singer. A photographer. The former host of an improv comedy show. He’s also a vastly experienced technology marketer – currently the Vice President of Marketing for the conversation monitoring software company Radian6. He’s also Canadian, so is helpful and kind as a default setting.
I first met David at the excellent Marketing [...]
Tagged as: conversation marketing, david alston, online reputation management, radian6, social media, Social Media Marketing, social media ROI, Twitter 20, twitter interview
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Brands Must be Social Media Selfish
- January 20th, 2009 | Written By: Jay Baer
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Are you protecting your social media brand?
I was followed on Twitter last night by @trynetflixfree As a long-time Netflix member, I clicked the link to determine whether I should follow back. Much to my surprise, @trynetflixfree is a Netflix affiliate, trying to drive new subscribers via banal appeals on Twitter.
I don’t begrudge the affiliate marketing [...]
Tagged as: affiliate programs, E-commerce, marketing strategy, marketing tactics, online reputation management, social media, Social Media Marketing, social media strategy, Web site promotion
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BL Ochman – The Twitter 20 Interview about Social Media and Blogging
- December 4th, 2008 | Written By: Jay Baer
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BL Ochman, author of the What’s Next blog, and a veteran of digital marketing since 1996 and a public relations powerhouse before that, agreed to withstand the crucible of a Twitter 20 interview (20 questions live on Twitter).
Here are BL’s thoughts on blogging, email, social media, and getting the job done right online.
1. @jaybaer: You [...]
Tagged as: BL Ochman, blogs, conversation marketing, corporate blogging, online conversation, online reputation management, pr agencies, PR firms, pr strategy, public relations, social media, Social Media Marketing, twinterview, Twitter 20, Whats Next Blog
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Video Blog Post – 7 Deadly Sins of Social Media
- November 21st, 2008 | Written By: Jay Baer
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My first video blog. Apologies for the audio quality. I’ll work on that for next time. Comments most welcomed on this first effort. Thanks as always,
j
Download the sins as a PDF>>
Tagged as: blogs, conversation marketing, online conversation, online reputation management, social media, Social Media Marketing
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Jason Falls – The Twitter 20 Interview about Social Media and Public Relations
- November 14th, 2008 | Written By: Jay Baer
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Featuring Jason Falls, the head of social media at branding agency Doe-Anderson, author of the Social Media Explorer blog, and all-around social media nice guy genius. Jason submitted himself to the rigors of the Twitter 20 interview (20 questions live on Twitter) on November 14, 2008. Excellent questions and comments from viewers throughout, too. Thanks to [...]
Tagged as: blogs, conversation marketing, corporate blogging, Jason Falls, online conversation, online reputation management, pr agencies, PR firms, pr strategy, public relations, social media, Social Media Marketing, twinterview, Twitter 20
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The Paradox of Social Media Control
- November 11th, 2008 | Written By: Jay Baer
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As discussed recently in “Why Are We So Scared of Our Customers?” and “Presto, How Social Media Makes Bad News Good” I’m seeing the fear of negativity preventing more companies from embracing social media.
The typical social media objection is that if the company has a conversation with consumers in a public forum, the company will [...]
Tagged as: blog, bloggers, comcast, conversation marketing, corporate blogging, dell, facebook, online conversation, online reputation management, social media, social networking, twitter, word of mouth
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Presto! How Social Media Makes Bad News Good
- October 29th, 2008 | Written By: Jay Baer
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In corporate conference rooms, a major complaint about social media is that it forces companies to get involved with dissatisfied customers in a public forum.
The historic imperative has been to ignore complaints publicly, and deal with them privately via form letters and an occasional telephone call from a customer service representative.
The rule of thumb has [...]
Tagged as: bloggers, blogs, conversation marketing, online reputation management, social media, word of mouth, word of mouth marketing
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