Yoda Was Wrong – Trying Counts
- March 10th, 2009 | Written By: Jay Baer
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Are you too caught up in getting social media “right?” Yoda said “Do or Do Not. There is No Try.” When it comes to social media at least, the little green guy is full of it. If you accept the fundamental premise that social media’s power lies in its ability to change the nature of [...]
Tagged as: conversation marketing, online reputation management, social media, Social Media Marketing, social media ROI, word of mouth marketing
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The Consequences of Social Media Silence
- March 3rd, 2009 | Written By: Jay Baer
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Is your inaction in social media killing your brand? Most companies know they have some sort of operational or customer satisfaction skeletons in the closet, and fear a customer that has had a genuinely inadequate experience pointing out those shortcomings to an audience that is far larger than one. But isn’t it possible that those [...]
Tagged as: conversation marketing, online reputation management, social media, social media customer service, Social Media Marketing, twitter
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The Wisdom of Social Media X-Rays
- February 25th, 2009 | Written By: Jay Baer
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Are you actually helping your company via social media? Much of contemporary social media effort and brand reputation management is focused on uncovering the positive. Number of friends. Number of followers. Blog posts. Blog comments. Share of voice. Net promoter score. Brands (and their agencies) are creating reports and smiling when those reports show how [...]
Tagged as: blogging, conversation marketing, online reputation management, social media, Social Media Marketing
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David Alston – The Twitter 20 Interview about Social Media Listening
- January 29th, 2009 | Written By: Jay Baer
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David Alston is a singer. A photographer. The former host of an improv comedy show. He’s also a vastly experienced technology marketer – currently the Vice President of Marketing for the conversation monitoring software company Radian6. He’s also Canadian, so is helpful and kind as a default setting. I first met David at the excellent [...]
Tagged as: conversation marketing, david alston, online reputation management, radian6, social media, Social Media Marketing, social media ROI, Twitter 20, twitter interview
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Brands Must be Social Media Selfish
- January 20th, 2009 | Written By: Jay Baer
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Are you protecting your social media brand? I was followed on Twitter last night by @trynetflixfree As a long-time Netflix member, I clicked the link to determine whether I should follow back. Much to my surprise, @trynetflixfree is a Netflix affiliate, trying to drive new subscribers via banal appeals on Twitter. I don’t begrudge the [...]
Tagged as: affiliate programs, E-commerce, marketing strategy, marketing tactics, online reputation management, social media, Social Media Marketing, social media strategy, Web site promotion
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