Guest post from Matt Krautstrunk, an expert on VOIP phone systems based in San Diego. He writes extensively at Resource Nation. When it comes to small business advertising, social holds seemingly endless opportunity. Small business owners are not only experimenting with social advertising, but they are investing in social even more so than other, more [...]
Is Twitter Massively Overrated?
I was thunderstruck by new social media usage data released by Edison Research and Arbitron. In this thorough study of the media habits of Americans ages 12 and up (conducted annually since 1998), the survey authors have put a statistical fine point on something I’ve been pondering for a while: Is Twitter Massively Overrated? From [...]
The 5 Dangerous Realities of Social Media for Business
The 5 Dangerous Realities of Social Media View more presentations from Jay Baer (summary of my keynote at Get Social PRSSA) The Crossroads: Social or Media? As social networking has soared to become the largest voluntary behavior this side of teeth brushing, the money guys have shown up on the scene – right on [...]
Social Media Turns Tie Games Into Brand Wins
Let’s not lose our minds, okay? Sure, social media is transformative, because it changes the company to customer relationship from its historical “master and servant” to something closer to “peer to peer.” But even transformative shifts don’t dictate that you can rewrite rules and rationality. Baseball is the longest of professional sports seasons. 162 games [...]
Why Social Success is No Accident
If you read Convince & Convert on even an occasional basis, you know that I’m firmly in the social integration camp. You need to focus on how to “be” social as a company, and worry less about how to “do” social. This is because social touches do not occur in isolation. I’ve seen a LOT [...]
Silos, Facebook Advertising, and Opportunity
I was pissed. When I first heard the news that The Washington Post was spinning off a brand-new company to do Facebook-only consulting, I was incensed. Given that the future (and present) of marketing is multi-channel, multi-modal, cross-platform, and other hyphenates, why would an organization that theoretically “gets it” create a siloed professional services firm [...]
7 Social Media Lessons From Phil Collins
Guest post by Marjorie Clayman, resident blogger at www.margieclayman.com. She works at Clayman Advertising, Inc., her family-owned full-service marketing firm. Recently, Phil Collins, drummer for Genesis and soft rock superstar, announced that he was retiring from the rock music industry after an illustrious 40-year career. Whether this will be like Michael Jordan’s 2-3 retirement announcements has yet [...]
Why You’re Pissing Off Half Your Facebook Fans
Sure it has 600 million members and is significantly more compelling than any film made by Nicholas Cage in the past five years, but even with those inherent advantages, Facebook for business is hard. It’s not just that Facebook has a distinctly Favre-like approach to features and decision-making. Or, that Facebook is very clearly in [...]
The 5 Reasons Most Companies Aren’t Measuring Social Media
We hate math. Our abhorrence for calculation enables us to mutually agree on statistically dubious metrics with nary a shrug or arched eyebrow. Consider Nielsen ratings, which are used to determine the popularity of all TV shows and, consequently, how the dozens of billions of dollars in TV advertising is apportioned. Nielsen ratings have a [...]
Why Your Special Offer Isn’t
Social media and its impact on business only exists because of the larger trend of customer information and consequent choice making. 15 years ago, most of us didn’t care so very much about where our meat came from, or which rental car company we used, or what type of permanent marker we wrote with – [...]
- « Previous Page
- 1
- 2
- 3
- 4
- 5
- …
- 15
- Next Page »
