July’s Social Pros know the value of delivering good content on social media. And owning that content is the only way to make sure you don’t get caught by copyright issues or changing rules and regulations on social media platforms. While you’re at it, you might even want to develop your own social platform to avoid dealing with the changing rules and regulations on today’s social media platforms.
Hashtag tracking remains one of the best ways for brands to keep their ear to the ground. Here’s how FIFA kept tabs on World Cup chatter.
Social marketing can work wonders for a SMB. When time and resources are slim, here’s how to get the most bang for your social media buck.
This month’s Social Pros come together across industries and areas of expertise to give two pieces of advice that might be hard to hear: when it comes to content, you have to give it away for free; when it comes to social, you have to pay to play.
Brian Fanzo, Chief Digital Strategist at BroadSuite, joins the Social Pros Podcast this week to discuss the pros and cons of live streaming in terms of branding and copyright legality. He also give us his take on Periscope vs. Meerkat.
Steve Rayson, Director at BuzzSumo, joins the Social Pros Podcast this week to discuss how different types of content resonate with different audiences, where visual content is headed, and how important influencers are to building your brand.
Last July, I delivered a controversial speech at the Social Fresh Conference about the “shotgun” approach and why it’s a must for marketers.
Mac Mahaffee, Director of Digital Marketing at WKYC, joins the Social Pros Podcast this week to discuss second-screen engagement opportunities for television stations, the shift to mobile and what it means for TV, and the success of WKYC’s Super Bowl app promotional campaign.
Facebook’s latest News Feed algorithm update means change for marketers and their brand pages. These four tips can help you stay on top.
Mari Smith, CEO of Mari Smith International, Inc. and author of “The New Relationship Marketing,” joins the Social Pros Podcast this week to discuss the growing importance of video in social media, Facebook’s need to better educate its users, and the evolution of communication in the digital world.
May’s Social Pros guests understand the importance of customer support on social media. Companies who are committing seriously to customer support on social media are reaping the benefits. Companies who aren’t responding to customer requests and issues on social media are suffering. It’s that simple.
Eric Haftel, Social Media Marketing Manager at Jackson Hewitt Tax Service, joins the Social Pros Podcast this week to discuss customer expectations surrounding the immediacy of social media and the importance of an internal communication system between social media and other customer support teams.
Blake Cahill, Global Head of Digital and Social Marketing at Philips, joins the Social Pros Podcast this week to discuss the different challenges of marketing across B2B, B2C, and B2G, as well as the differences in consumer behavior and social media engagement around the world.
Mason Nelder, Director of Consumer Insights at Verizon, joins the Social Pros Podcast this week to discuss the incredible advantages, the challenges, and the long-term company-wide transformations made possible through the customer insights gained from social media.
In most companies, marketing owns social. But is that for the best? What if other departments stepped in to cover marketing’s blind spots?