Social Media Strategy

Has Social Media Made Your Sales Team Obsolete?

Death of the Salesman

Maybe it’s true that “video killed the radio star”, but has social media snuck up and killed the salesman behind our backs? Jim Farley, VP of Global Marketing & Sales for Ford Motors seems to think that on some level, social media has killed the sales person as we know him (or her). Here’s what he […]

Social Media Strategy, Personal Branding

The 3 Keys to Social Influence

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This is an interview I did with Klout for their Klout Stars series, where they ask “influencers” about their background in social media. 1. How did you get started in social media? I was originally a political consultant, helping manage campaigns for Governor, U.S. Senate, and President. I moved out of that industry into digital […]

Community Management, Guest Posts, Social Business, Social Media Monitoring, Social Media Staffing and Operations

3 Reasons To Dig Deeper In Social Listening

Connie Bensen

Guest post by Connie Bensen, the Director of Community Strategy and Social Media at Alterian, which provides leading marketing products for the enterprise. She also blogs at http://communitystrategist.com. Brands have realized that social networks offer an opportunity to interact directly with consumers. They create pockets of communities where like-minded people share information and seek advice. […]

Convince and Convert, Social Media Measurement, Social Media Strategy, Social Media Marketing, Social Media ROI, The Now Revolution

11 Whys I’m a Social Media Addict

11 whys i_m a social media addict

Connectivity Social media brings me closer to people with whom I ordinarily would seldom interact. Family, friends, colleagues. As my co-author Amber Naslund put it once “with social media, my relationships aren’t bound by geography or circumstance.” Exactly. Humanity People always slam Twitter for people talking about “what they had for lunch” but the blending […]