YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com
personal branding 43  |  Add Yours

Trey Pennington – The Twitter 20 Interview About Social Media and Humanity

Dr. Trey Pennington has a full plate. He has an active consulting practice, a forthcoming book called “Spitball Marketing”, a blog, an online radio show (the must-listen “Social Media Professor“), and a Facebook page. He’s also founded several Social Media Clubs world-wide, and is active in a bunch of local and South Carolina organizations. (He’s [...]

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Convince & Convert News 196  |  Add Yours

The World Really is Flat – Crowd Sourced Design Rules

I’ve finally collected enough of my Twitter 20 interviews (live interviews with social media luminaries, conducted on Twitter) to create an ebook. I re-read every interview, and picked out the highlights. The best, most intriguing answers. I then categorized the answers topically: brand communities, PR, content creation, social CRM, etc. The next big challenge was [...]

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Blogging and Content Creation 91  |  Add Yours

Dan Zarrella – The Twitter 20 Interview About Viral Marketing

In an era where much of the information and resources about social media is of the squishy “care about your customer and converse with them” variety, Dan Zarrella is an incredibly important counter-balance. Social media is online. That makes it measurable. And trackable. And testable. Through his excellent blog, his work at Hubspot, and now [...]

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Social Media Marketing 31  |  Add Yours

David Armano – The Twitter 20 Interview on Visual Thinking and Social Business

David Armano may very well be the best writer of any graphic designer in America. He writes about social business, visual communication, and micro-interactions on his own blog, and for AdAge and BusinessWeek. (He also makes insanely great presentations). David has worked with some of the world’s largest brands, creating successful online experiences that make [...]

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PR 2.0 22  |  Add Yours

Ann Handley – The Twitter 20 Interview about Social Media, Content and Journalism

Ann Handley is kinda busy. She’s the Chief Content Officer of Marketing Profs, crack editorial overlord of Marketing Profs’ Daily Fix blog, contributor to the Huffington Post, author of the Annarchy blog, and a mother. She also co-founded the digital marketing portal ClickZ. In addition to her lengthy resume, she’s truly one of the best [...]

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Blogging and Content Creation 10  |  Add Yours

BL Ochman – The Twitter 20 Interview about Social Media and Blogging

BL Ochman, author of the What’s Next blog, and a veteran of digital marketing since 1996 and a public relations powerhouse before that, agreed to withstand the crucible of a Twitter 20 interview (20 questions live on Twitter). Here are BL’s thoughts on blogging, email, social media, and getting the job done right online. 1. [...]

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PR 2.0 4  |  Add Yours

Jason Falls – The Twitter 20 Interview about Social Media and Public Relations

Featuring Jason Falls, the head of social media at branding agency Doe-Anderson, author of the Social Media Explorer blog, and all-around social media nice guy genius. Jason submitted himself to the rigors of the Twitter 20 interview (20 questions live on Twitter) on November 14, 2008. Excellent questions and comments from viewers throughout, too. Thanks to [...]

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Social Media Marketing 18  |  Add Yours

Scott Monty – The Twitter 20 Twinterview about Social Media at Ford

Live from Marketing Profs Digital Mixer Scott Monty, the head of social media for Ford, participated in a Twitter 20 interview on October 23 and answered a wide range of questions about social media at big companies, and his ideas for the future of conversation marketing. Scott and myself and 248 other lucky folks were [...]

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Social Media Marketing 13  |  Add Yours

Joseph Jaffe – The Twitter 20 Twinterview about Social Media and Conversation Marketing

Joseph Jaffe of Jaffejuice and Crayon was the first interviewee in the Twitter 20 series from Jason Baer at Convince & Convert. 20 questions and answers live on Twitter. A twinterview. If you sat in, I’d love your feedback and ideas in the comments below. Who would you like to see interviewed in in a [...]

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