Convince and Convert Blog: Social Media Strategy and Social Media Consulting

Trey Pennington – The Twitter 20 Interview About Social Media and Humanity

January 12th, 2010 | Written By: Jay Baer
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Dr. Trey Pennington has a full plate. He has an active consulting practice, a forthcoming book called “Spitball Marketing”, a blog, an online radio show (the must-listen “Social Media Professor“), and a Facebook page. He’s also founded several Social Media Clubs world-wide, and is active in a bunch of local and South Carolina organizations. (He’s [...]

Tagged as: humanization, social media, Social Media Marketing, Social Media Professor, social media ROI, Spitball Marketing, storytelling, Trey Pennington, twinterview, twitter, Twitter 20, twitter interview, twitterview

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The World Really is Flat – Crowd Sourced Design Rules

January 5th, 2010 | Written By: Jay Baer
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I’ve finally collected enough of my Twitter 20 interviews (live interviews with social media luminaries, conducted on Twitter) to create an ebook. I re-read every interview, and picked out the highlights. The best, most intriguing answers. I then categorized the answers topically: brand communities, PR, content creation, social CRM, etc. The next big challenge was [...]

Tagged as: crowd sourcing, crowd spring, crowdsourcing, ebook, twinterview, Twitter 20, twitter interview

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Dan Zarrella – The Twitter 20 Interview About Viral Marketing

December 15th, 2009 | Written By: Jay Baer
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In an era where much of the information and resources about social media is of the squishy “care about your customer and converse with them” variety, Dan Zarrella is an incredibly important counter-balance. Social media is online. That makes it measurable. And trackable. And testable. Through his excellent blog, his work at Hubspot, and now [...]

Tagged as: dan zarrella, Social Media Marketing, social media marketing book, social media science, twinterview, twitter, Twitter 20, twitter interviews, viral marketing

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David Armano – The Twitter 20 Interview on Visual Thinking and Social Business

May 7th, 2009 | Written By: Jay Baer
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David Armano may very well be the best writer of any graphic designer in America. He writes about social business, visual communication, and micro-interactions on his own blog, and for AdAge and BusinessWeek. (He also makes insanely great presentations). David has worked with some of the world’s largest brands, creating successful online experiences that make [...]

Tagged as: customer experience, david armano, micro-interactions, social media, Social Media Marketing, social media strategy, twinterview, Twitter 20, twitter interview

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Ann Handley – The Twitter 20 Interview about Social Media, Content and Journalism

December 17th, 2008 | Written By: Jay Baer
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Ann Handley is kinda busy. She’s the Chief Content Officer of Marketing Profs, crack editorial overlord of Marketing Profs’ Daily Fix blog, contributor to the Huffington Post, author of the Annarchy blog, and a mother. She also co-founded the digital marketing portal ClickZ. In addition to her lengthy resume, she’s truly one of the best [...]

Tagged as: Ann Handley, blogs, ClickZ, conversation marketing, corporate blogging, marketing profs, social media, Social Media Marketing, twinterview, twitter, Twitter 20, twitter interview