Social Media Case Studies, Social Media Measurement, Social Media Strategy, Social Media Tools, Personal Branding, Social Media Marketing, Social Media ROI, Twitter Top 20 Interviews

Trey Pennington – The Twitter 20 Interview About Social Media and Humanity

dr trey pennington

Dr. Trey Pennington has a full plate. He has an active consulting practice, a forthcoming book called “Spitball Marketing”, a blog, an online radio show (the must-listen “Social Media Professor“), and a Facebook page. He’s also founded several Social Media Clubs world-wide, and is active in a bunch of local and South Carolina organizations. (He’s […]

Convince and Convert, Social Media Strategy, Convince & Convert News, Crowd Sourcing

The World Really is Flat – Crowd Sourced Design Rules

eBook Design for Social Media Superstars | a crowdSPRING 2.0 PowerPoint Project | 2.0-50

I’ve finally collected enough of my Twitter 20 interviews (live interviews with social media luminaries, conducted on Twitter) to create an ebook. I re-read every interview, and picked out the highlights. The best, most intriguing answers. I then categorized the answers topically: brand communities, PR, content creation, social CRM, etc. The next big challenge was […]

Content Marketing, Social Media Case Studies, Social Media Strategy, Social Media Tools, Blogging and Content Creation, Social Media Marketing, Twitter Top 20 Interviews

Dan Zarrella – The Twitter 20 Interview About Viral Marketing

dan zarrella social media scientist

In an era where much of the information and resources about social media is of the squishy “care about your customer and converse with them” variety, Dan Zarrella is an incredibly important counter-balance. Social media is online. That makes it measurable. And trackable. And testable. Through his excellent blog, his work at Hubspot, and now […]

Social Media Case Studies, Social Media Strategy, Social Media Marketing

David Armano – The Twitter 20 Interview on Visual Thinking and Social Business

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David Armano may very well be the best writer of any graphic designer in America. He writes about social business, visual communication, and micro-interactions on his own blog, and for AdAge and BusinessWeek. (He also makes insanely great presentations). David has worked with some of the world’s largest brands, creating successful online experiences that make […]

Digital Marketing, Social Media Case Studies, Social Media Strategy, PR 20, Social Media Marketing, Twitter Top 20 Interviews

Ann Handley – The Twitter 20 Interview about Social Media, Content and Journalism

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Ann Handley is kinda busy. She’s the Chief Content Officer of Marketing Profs, crack editorial overlord of Marketing Profs’ Daily Fix blog, contributor to the Huffington Post, author of the Annarchy blog, and a mother. She also co-founded the digital marketing portal ClickZ. In addition to her lengthy resume, she’s truly one of the best […]

Content Marketing, Digital Marketing, Social Media Case Studies, Social Media Strategy, Blogging and Content Creation, PR 20, Twitter Top 20 Interviews

BL Ochman – The Twitter 20 Interview about Social Media and Blogging

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BL Ochman, author of the What’s Next blog, and a veteran of digital marketing since 1996 and a public relations powerhouse before that, agreed to withstand the crucible of a Twitter 20 interview (20 questions live on Twitter). Here are BL’s thoughts on blogging, email, social media, and getting the job done right online. 1. […]

Digital Marketing, Social Media Case Studies, Social Media Strategy, PR 20, Social Media Marketing, Twitter Top 20 Interviews

Jason Falls – The Twitter 20 Interview about Social Media and Public Relations

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Featuring Jason Falls, the head of social media at branding agency Doe-Anderson, author of the┬áSocial Media Explorer blog, and all-around social media nice guy genius. Jason submitted himself to the rigors of the Twitter 20 interview (20 questions live on Twitter) on November 14, 2008. Excellent questions and comments from viewers throughout, too. Thanks to […]

Social Media Case Studies, Social Media Strategy, Social Media Marketing, Twitter Top 20 Interviews

Scott Monty – The Twitter 20 Twinterview about Social Media at Ford

Photo by Doug Haslam

Live from Marketing Profs Digital Mixer Scott Monty, the head of social media for Ford, participated in a Twitter 20 interview on October 23 and answered a wide range of questions about social media at big companies, and his ideas for the future of conversation marketing. Scott and myself and 248 other lucky folks were […]

Social Media Case Studies, Social Media Strategy, Social Media Marketing, Twitter Top 20 Interviews

Joseph Jaffe – The Twitter 20 Twinterview about Social Media and Conversation Marketing

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Joseph Jaffe of Jaffejuice and Crayon was the first interviewee in the Twitter 20 series from Jason Baer at Convince & Convert. 20 questions and answers live on Twitter. A twinterview. If you sat in, I’d love your feedback and ideas in the comments below. Who would you like to see interviewed in in a […]