Hospital and Healthcare Marketing

Hospital and Healthcare = Escalating Expectations

Marketers and communications professionals in hospitals and healthcare are facing significant new challenges. Among them: ever-escalating patient and caregiver expectations (and a corresponding focus on CX); a flurry of potential new marketing technologies; a big move from written content to video; and the huge impact of patient ratings/reviews and word of mouth.

We work with many iconic travel & hospitality organizations to assess, analyze, improve, and optimize their marketing and communications initiatives.

Everything You Need and Nothing You Don’t

We’re not another one of those “healthcare agencies” that want to take over your marketing from soup to nuts, including branding, design, tactics, and execution. At Convince & Convert, we’ve worked with enough hospital and healthcare marketers to know that you and your team are likely to be smart, progressive, motivated, and at least a little bit frustrated. You know you CAN succeed, and take your marketing and comms to the next level. We know it as well.

We’re here to help, by creating a roadmap of success that YOU can implement, not one that we will execute on your behalf.

We are a strategy and operations planning consultancy that works with hospital and healthcare organizations to create and codify 18-month digital communications overhauls, with corresponding playbooks that you can use to guide your work.

Problems We Help You Solve

  • Attribution modeling and marketing measurement
  • Declining engagement with social media and digital content
  • Declining ability to reach prospects via email, social media
  • Immature or unsuccessful influencer marketing programs
  • Challenges of how to create impactful organization-wide social media and content calendar
  • How to manage ratings and reviews
  • How to successfully manage social media customer care and maintain HIPAA compliance
  • Uncertainty about which marketing technologies are worth the spend
  • Uncertainty about percentage of content that should be video
  • Uncertainly about whether to create a podcast
  • How to successfully staff digital marketing
  • How to create separate digital marketing approaches for B2C and B2B cohorts

We’ve Helped These Hospital and Healthcare Marketers

Our clients and case studies speak for themselves, but in the past 24 months we’ve helped these organizations boost the effectiveness and impact of their digital communications programs:

  • Cambia Health
  • Excellus BCBS
  • Kindred Health
  • Novartis
  • University of Rochester Medical Center
  • Vanderbilt University Medical Center

Strategies We Deliver

Many of our best programs for healthcare are rooted in deep audience analysis and journey mapping, to help you see which stories, channels, and calls-to-action most deeply resonate with your key constituencies.

Specific strategic plan and operations roadmap programs include:

Digital Marketing Audit and Strategy

Content Marketing Audit and Strategy

Social Media Audit and Strategy

Social Media Training and Workshops

Email/Messaging Audit and Strategy

Website(s) Audit and Strategy

Customer Experience Workshops


Speak to a Convince & Convert Strategist

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