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How Foundr Built an Entrepreneurial Empire with Instagram

Posted Under: Social Pros Podcast
Social Pros Podcast logo
Hosted By

Anna Hrach

Convince & Convert

Daniel Lemin

Convince & Convert

Erika Lovegreen

ICUC Social
About Social Pros Podcast:

Social Pros is one of the most popular marketing podcasts in the world, and was recently named the best podcast at the Content Marketing Awards. Listen for real insight on the real people doing real work in social media. You get the inside stories and behind-the-scenes secrets about how companies like Ford, Dell, IBM, ESPN, and dozens more staff, operate, and measure their social media programs.

Thank you to our sponsor ICUC Social.

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


Nathan Chan, CEO and Publisher of Foundr, joins the Social Pros Podcast to discuss powerful strategies for organic social media growth.

"At Foundr, we promote entrepreneurship and encourage people to do stuff they love and build a business." -Nathan Chan

Reach Your Audience Where They Are

When you’re starting a business, you won’t find anyone who tells you that social media is optional. Regardless of your personal affinity for it, it’s undeniable that social media is an essential asset to growing your business.
That’s not to say that blindly firing out content on all social channels is the way to go. There is certainly strategy involved and not every avenue is right for your business. It might take a bit of testing and plenty of trial and error, but you can find where your audience is hanging out and focus your efforts.
That’s the idea presented by Nathan Chan, CEO and Publisher of the aptly titled Foundr magazine. He’s no amateur when it comes to social media strategy, having grown Foundr’s Instagram following from 0 to over 500,000 in just one year! That’s no coincidence either; he specifically chose Instagram after running multiple tests across various platforms and discovering where his audience is.

In This Episode

  • How to strategically grow an organic following through Instagram
  • How diverse content formats can help you leverage influence
  • Why being good at sales is just as important as being good at social
  • How to choose the right social channel to focus on
  • Why live events can be extremely challenging
  • Why life skills can be more valuable than traditional education/work experience

Quotes From This Episode

“Part of mastery for any platform in the social space is just testing, testing, testing.” Click To Tweet
“If you’re good at sales and as long as your product or service is good, you’ll be okay.” — @NathanHChan


See you next week!

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