Skip to main

How Digital Crisis Management Works in 2021

Posted Under: Social Pros Podcast
Hosted By

Anna Hrach

Convince & Convert

Daniel Lemin

Convince & Convert

Erika Lovegreen

ICUC Social
About Social Pros Podcast:

Social Pros is one of the most popular marketing podcasts in the world, and was recently named the best podcast at the Content Marketing Awards. Listen for real insight on the real people doing real work in social media. You get the inside stories and behind-the-scenes secrets about how companies like Ford, Dell, IBM, ESPN, and dozens more staff, operate, and measure their social media programs.

Thank you to our sponsor ICUC Social.

Follow Social Pros on LinkedIn.

To inquire to be or recommend a guest, please email

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


Dave Fleet, Managing Director, Head of Global Digital Crisis at Edelman, is on the Social Pros Podcast to share his insights into modern digital crisis management.

Operating at the Speed of CrisisHow Digital Crisis Management Works in 2021

In times of crisis, it pays to plan ahead and act fast, says Dave Fleet, Managing Director, Head of Global Digital Crisis at Edelman. Dave joins the Social Pros Podcast to discuss how the ways businesses handle crises today have changed over the past few years.
He talks about the impact of the digital world and how businesses have had to completely change the way they respond to crises. According to Dave, the old ways businesses managed crises are now obsolete. Today, organizations need to plan ahead and act fast in a way that’s rooted in trust. Misinformation spreads like wildfire.
Dave discusses the use of multimedia content and different platforms to handle crises and why businesses need to be careful not to make things worse.

In This Episode:

  • 4:52 – Dave explains the scope and scale of the work that Edelman does
  • 6:24 – How crises play out online in the modern world
  • 10:38 – Which is more important, how you respond to a crisis vs. being prepared
  • 13:31 – What a well-formed crisis response looks like
  • 14:33 – Why you should communicate early in a crisis
  • 17:07 – How Edelman uses data and social listening to keep on top of a crisis
  • 20:04 – How Dave and Edelman counsel customers in a crisis
  • 22:41 – Dave’s tip for better utilizing social listening
  • 24:12 – Why video communication is preferred for some customers
  • 29:05 – How Edelman uses paid advertising as part of its crisis response strategy
  • 32:07 – What the PR crisis “war room” looks like in 2021
  • 35:26 – Social media’s place at the table during an online crisis
  • 37:28 – The best ways to prepare for digital crises in 2021
  • 41:17 – Dave’s one tip for those looking to become a social pro

Quotes From This Episode:

Digital has nowadays become the number one place that people look for information. They search for information and consume information. So that changes the way that you have to respond. Click To Tweet
“You can’t win every battle on social.”@davefleet
“A well-formed crisis response has probably always been cross-functional.”@davefleet


Want more great content like this?

A twice-monthly dose of the trends and insights you need to keep you ON top. In each email, our team will recap what happened in digital, what trends are important for marketers to watch, plus some fun surprises that you’ll just have to sign up to see!

Subscribe to our Newsletter

Or are you looking to subscribe to one of our podcasts

b2b influencer