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About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Our purpose? Making sure that we speak to real people doing real work in social media.
Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs. With 500+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.
Thank you to our sponsor ICUC Social.
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To inquire about becoming a guest, please email our Executive Producer, Leanna Pham, at leanna@convinceandconvert.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlon
Dave Fleet, Managing Director, Head of Global Digital Crisis at Edelman, is on the Social Pros Podcast to share his insights into modern digital crisis management.
Operating at the Speed of Crisis
In times of crisis, it pays to plan ahead and act fast, says Dave Fleet, Managing Director, Head of Global Digital Crisis at Edelman. Dave joins the Social Pros Podcast to discuss how the ways businesses handle crises today have changed over the past few years.
He talks about the impact of the digital world and how businesses have had to completely change the way they respond to crises. According to Dave, the old ways businesses managed crises are now obsolete. Today, organizations need to plan ahead and act fast in a way that’s rooted in trust. Misinformation spreads like wildfire.
Dave discusses the use of multimedia content and different platforms to handle crises and why businesses need to be careful not to make things worse.
In This Episode:
- 4:52 – Dave explains the scope and scale of the work that Edelman does
- 6:24 – How crises play out online in the modern world
- 10:38 – Which is more important, how you respond to a crisis vs. being prepared
- 13:31 – What a well-formed crisis response looks like
- 14:33 – Why you should communicate early in a crisis
- 17:07 – How Edelman uses data and social listening to keep on top of a crisis
- 20:04 – How Dave and Edelman counsel customers in a crisis
- 22:41 – Dave’s tip for better utilizing social listening
- 24:12 – Why video communication is preferred for some customers
- 29:05 – How Edelman uses paid advertising as part of its crisis response strategy
- 32:07 – What the PR crisis “war room” looks like in 2021
- 35:26 – Social media’s place at the table during an online crisis
- 37:28 – The best ways to prepare for digital crises in 2021
- 41:17 – Dave’s one tip for those looking to become a social pro
Quotes From This Episode:
Digital has nowadays become the number one place that people look for information. They search for information and consume information. So that changes the way that you have to respond. Click To Tweet
“You can’t win every battle on social.” –@davefleet
“A well-formed crisis response has probably always been cross-functional.” –@davefleet
Resources:
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