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How Repurposing Content Makes You A B2B Social Hero

Posted Under: Social Pros Podcast
Hosted By

Daniel Lemin

Convince & Convert

Hannah Tooker


Leanna Pham

Convince & Convert
About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

Our purpose? Making sure that we speak to real people doing real work in social media.

Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs.  With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

Follow Social Pros on LinkedIn.

To inquire about becoming a guest or show sponsor, please email our Executive Producer, Leanna Pham, at

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


Once you hit ‘publish’ on a piece of core content, it’s easy to get caught up in the production cycle before starting on something new. But when you don’t repurpose your pillar content, you miss the opportunity to extend its life and maximize its potential. This episode of Social Pros with Content 10x founder and CEO, Amy Woods, is full of tips to help you get started.

Harness the Power of Content Repurposing 

Are you serious about maximizing the potential of your content?  

Social pros spend hours making each piece of core content. But in doing so, it’s possible to neglect to see the potential value that comes from repurposing it. 

On this episode of Social Pros, we speak to Amy Woods, founder and CEO of content repurposing flagbearers Content 10x.  

Amy shares the story and purpose behind Content 10x, the key benefits of content repurposing and how she and her team help B2B clients find the true potential of their videos, podcasts and written content. 

Plus, she explains her ‘content waterfall’ method, shares what she has learned from speaking to social pros on her podcast, B2B Content Strategist, and tells us about her opinions on how we can best use AI.  

In This Episode:

  • 0:00 – Introduction 
  • 3:57 – What do Content 10x do? 
  • 7:26 – How content repurposing can benefit social teams 
  • 13:39 – What stands in the way of repurposing 
  • 16:19 – Why social teams could be sitting on a goldmine of great content 
  • 18:37 – Amy explains the ‘content waterfall’ approach 
  • 25:13 – Findings from Amy’s podcast, ‘B2B Content Strategist’ 
  • 35:16 – Amy’s Final Two 
  • 37:48 – Outro  

Quotes From This Episode:

With quality content comes quality repurposed content. Click To Tweet
Repurposing doesn’t have to be repetitive. It’s all about finding new angles.Amy Woods 
AI is great for tactical support, speeding things up and removing monotonous tasks we prefer not to do. It’s to help us, not replace us.” Amy Woods 


Amy’s previous appearances:


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