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How Social Pros Can Build Their Own Personal Brands

Authors: Kelly Santina Mary Nice
Posted Under: Social Pros Podcast
Content Marketing Awards - 2022 Winner Badge - Best Podcast
Hosted By
Kelly Santina

Daniel Lemin

Convince & Convert
About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

Our purpose? Making sure that we speak to real people doing real work in social media.

Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs.  With 500+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

Thank you to our sponsor ICUC Social.

Follow Social Pros on LinkedIn.

To inquire about becoming a guest, please email our Executive Producer, Leanna Pham, at leanna@convinceandconvert.com.

Content Marketing Award 2022 Winner

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!

@Will31C

This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!

@Simonstone95

Love the podcast - informative, in depth and spot on for any business size.

@MissTriathlon

Pair Passion with Consistency If you’re a social pro, then the idea of building a personal brand isn’t so far-fetched. It’s already part of your day job, albeit on a larger scale. However, our guest on this Social Pros episode, Mary Nice, the Senior Strategist at Convince & Convert, points out that there are a […]

Pair Passion with Consistency

If you’re a social pro, then the idea of building a personal brand isn’t so far-fetched. It’s already part of your day job, albeit on a larger scale. However, our guest on this Social Pros episode, Mary Nice, the Senior Strategist at Convince & Convert, points out that there are a few differences between working for a bigger brand and venturing out on your own.

She walks us through her personal journey in creating a personal brand and her motivation behind taking that bold step. Mary also stresses the importance of passion when building a brand and gives some pointers on how to handle negative comments on social media.

She follows that up with a must-listen discussion on the key practices social pros need to bring forward to create their personal brands, which is packed with useful and practical tips!

In This Episode:

  • 05:21 Mary talks through her decision to build a personal brand
  • 08:56 What motivates people to pursue their own personal brands
  • 10:47 How passion motivates consistency
  • 12:07 The ins and outs of building a social brand
  • 14:30 How Mary built an audience on TikTok
  • 15:44 Why controversial content works so well
  • 17:34 How Mary and Jay handle negative feedback
  • 22:02 How to pick the right kind of format for your content
  • 26:35 Core practices all social pros should bring forward
  • 30:40 Why you should take a simple approach to creating content
  • 34:30 Can anybody build a personal brand?
  • 37:26 Mary’s advice to anyone who wants to become a social pro

Quotes From This Episode:

“You have to talk to people where they are, not where you are. Not even where you were five minutes ago.” Click To Tweet

“Content works when you make a point that you believe in that might be a little controversial, and for those of us who live on approval, that is a tough process to get through.” @MaryMNice

“Simplicity is so much more relatable and valuable to people.” @MaryMNice

Resources:

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