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How to Engage Listeners With Experiential Storytelling With Megan Finnerty

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About The Business of Story Podcast:

Welcome to the Business of Story podcast, where the world’s best storytellers from business, Hollywood, and beyond teach you how to use stories to communicate and connect with your customers. While technology has given us all global reach with our messages, it’s still the ancient bewitchery of storytelling that connects us with one another. You will learn from some of the brightest content creators, advertising creatives, authors, professors, makers, marketers, and brand raconteurs in the business. Within every show you will learn at least one actionable tip that will make your stories more engaging, and help you advance your personal or professional quest further, faster.

Apple Podcast Reviews:

A lot of great information about story telling. It is hard to pick one episode, they are all good!


I recently came across Park Howell's excellent podcast. I love how he weaves in his personal stories with the interviews of his guests. If you are involved with sales or marketing for your business definitely check out this show.


Megan Finnerty is the creator of the Arizona Storytelling Project, and in this charismatic episode of the Business of Story Podcast, she reveals how her brand of experiential storytelling is sweeping the nation.


Megan Finnerty - Instagram-2Professional Listening Matters

Not only is Megan Finnerty the Engagement and Features Editor at Gannett Newspaper, The Arizona Republic, she is also a storytelling consultant and the founder of The Arizona Storytelling Project, for which she won the National Headliner Award for Journalistic Innovation.
The Arizona Storytelling Project has started a nationwide trend toward community-based storytelling with pro-social values, and Megan joins the podcast to share her expertise on identifying your value proposition and translating that into a story that will grab and engage listeners.

 In This Episode

  • How to tell a story to get resources for your business or nonprofit organization
  • Why storytelling is a lot like cooking
  • Creating space for diverse voices
  • Legendary traditional storyteller Donald Davis and his “Five P’s”:  People, Place, Problem, Progress, and Point
  • Why great leaders need “a pocketful of stories”
  • Do’s and don’ts of storytelling to sustain your audience’s emotional balance
  • Experiential storytelling for millennials
  • The Arizona Storytelling Project and affiliated workshops


Quotes From This Episode

“Vulnerability is the emotional shortcut to empathy, and empathy is what makes us want to be with others or participate in what they’re doing. It’s the bonding feeling. Vulnerability doesn’t have to be too much. It can just be admitting to the conflict.” —@MeganMFinnerty
“I think that’s what storytellers can do most in service of each other: actually own the work and don’t be shy about it.” —@MeganMFinnerty
“We create a space for a diversity of voices, for all kinds of identities and narratives to be shared and all kinds of people to tell their stories.” —@MeganMFinnerty
“People think you’re born charismatic or you’re a born storyteller. You’re no more born a storyteller than you’re born a great writer. And anybody who says writing is easy is a liar, and anyone who’s good at it says it’s a great deal of labor.” —@MeganMFinnerty
“Stories have to be in service of the community, not in service of the teller.” —@MeganMFinnerty



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