How to Implement AI to Improve Your Social Media

Paul Roetzer, the Founder and CEO of PR 20/20 and Marketing Artificial Intelligence Institute, joins the Social Pros Podcast to discuss the impact of AI on social media professionals.

In This Episode:

Paul Roetzer

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Full Episode Details

It’s Time To Pay Attention To Artificial Intelligence

You can’t deny that artificial intelligence keeps getting smarter, faster, and more powerful by the day. As social media professionals, we’re starting to rely on AI more and more to assist and improve our marketing efforts. 

However, there seems to be a dark cloud of fear and uncertainty surrounding AI for social media use. In fact, no other form of technology has received quite as much negative PR as AI and Paul Roetzer puts it down to the fact that very few people actually know and understand what AI is.  

What many marketers fail to realize is that you interact with AI numerous times a day. We’re talking Netflix, Facebook and even your iPhone – all of them are powered by intelligent algorithms. But as a consumer, you don’t care. It makes your life more convenient and, according to Paul, that’s what will happen as our marketing tools continue to get smarter. It’ll simply make marketing easier for us. 

So, is now the time we need to start paying attention to artificial intelligence? Or, as many of us fear, are the machines coming for our jobs? Tune in to find out! 

In This Episode: 

• 03:23 – Why we should start paying attention to marketing artificial intelligence  
• 05:28 – Why AI gets a bad rep and the difference between AI and machine learning 
• 11:00 – How AI can help you make better marketing predictions  
• 15:27 – How social practitioners can understand AI quicker than their competitors 
• 21:42 – Whether you should be concerned about robots taking over your job 
• 24:51 – Who needs to become ‘AI Specialists’ in your in-house marketing department 

Quotes From This Episode: 

“You interact with AI hundreds of times a day. Netflix, Facebook & your iPhone are all powered by intelligent algorithms.” – @paulroetzer  

“Machine learning does one thing. It makes predictions about future outcomes using historical data.” – @paulroetzer

Resources: 

• Get the new State of Marketing report for free from Salesforce 
• Find out more about the community at SocialMedia.org with a special form for Social Pros listeners 
• Learn more about how you can use Pattern 89 as your paid social utility belt
• Find out more about the Marketing Artificial Intelligence Institute
• Get your tickets to the Marketing Artificial Intelligence Conference
• Download The Ultimate Beginner’s Guide to AI in Marketing for FREE right
• Use the free resource, “AI Score for Marketers”
• Check out “Automate This: How Algorithms Came to Rule Our World” by Christopher Steiner
• Read “Human + Machine” by Paul Daugherty and James Wilson
• Read “Prediction Machines: The Simple Economics of Artificial Intelligence” 
• Take Andrew Ng’s FREE course, “AI For Everyone”