Paul Roetzer, the Founder and CEO of PR 20/20 and Marketing Artificial Intelligence Institute, joins the Social Pros Podcast to discuss the impact of AI on social media professionals.
Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
Full Episode Details
It’s Time To Pay Attention To Artificial Intelligence
You can’t deny that artificial intelligence keeps getting smarter, faster, and more powerful by the day. As social media professionals, we’re starting to rely on AI more and more to assist and improve our marketing efforts.
However, there seems to be a dark cloud of fear and uncertainty surrounding AI for social media use. In fact, no other form of technology has received quite as much negative PR as AI and Paul Roetzer puts it down to the fact that very few people actually know and understand what AI is.
What many marketers fail to realize is that you interact with AI numerous times a day. We’re talking Netflix, Facebook and even your iPhone – all of them are powered by intelligent algorithms. But as a consumer, you don’t care. It makes your life more convenient and, according to Paul, that’s what will happen as our marketing tools continue to get smarter. It’ll simply make marketing easier for us.
So, is now the time we need to start paying attention to artificial intelligence? Or, as many of us fear, are the machines coming for our jobs? Tune in to find out!
In This Episode:
03:23 – Why we should start paying attention to marketing artificial intelligence
05:28 – Why AI gets a bad rep and the difference between AI and machine learning
11:00 – How AI can help you make better marketing predictions
15:27 – How social practitioners can understand AI quicker than their competitors
21:42 –Whether you should be concerned about robots taking over your job
24:51 – Who needs to become ‘AI Specialists’ in your in-house marketing department
Quotes From This Episode:
“You interact with AI hundreds of times a day. Netflix, Facebook & your iPhone are all powered by intelligent algorithms.” – @paulroetzer
A twice-monthly dose of the trends and insights you need to keep you ON top, from each of our team members at Convince & Convert. In each email, our team will recap what happened in digital, what trends are important for marketers to watch, plus some fun surprises that you’ll just have to sign up to see!