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How to Implement AI to Improve Your Social Media

Authors: 10XMarketing Paul Roetzer
Posted Under: Social Pros Podcast
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Hosted By

Daniel Lemin

Convince & Convert

Hannah Tooker


Leanna Pham

Convince & Convert
About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

Our purpose? Making sure that we speak to real people doing real work in social media.

Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs.  With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

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Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


Paul Roetzer, the Founder and CEO of PR 20/20 and Marketing Artificial Intelligence Institute, joins the Social Pros Podcast to discuss the impact of AI on social media professionals.

It’s Time To Pay Attention To Artificial Intelligence How to Implement AI to Improve Your Social Media

You can’t deny that artificial intelligence keeps getting smarter, faster, and more powerful by the day. As social media professionals, we’re starting to rely on AI more and more to assist and improve our marketing efforts. 
However, there seems to be a dark cloud of fear and uncertainty surrounding AI for social media use. In fact, no other form of technology has received quite as much negative PR as AI and Paul Roetzer puts it down to the fact that very few people actually know and understand what AI is 
What many marketers fail to realize is that you interact with AI numerous times a day. We’re talking Netflix, Facebook and even your iPhone – all of them are powered by intelligent algorithms. But as a consumer, you don’t care. It makes your life more convenient and, according to Paul, that’s what will happen as our marketing tools continue to get smarter. It’ll simply make marketing easier for us. 
So, is now the time we need to start paying attention to artificial intelligence? Or, as many of us fear, are the machines coming for our jobs? Tune in to find out! 

In This Episode: 

  • 03:23 – Why we should start paying attention to marketing artificial intelligence  
  • 05:28 – Why AI gets a bad rep and the difference between AI and machine learning 
  • 11:00 – How AI can help you make better marketing predictions  
  • 15:27 – How social practitioners can understand AI quicker than their competitors 
  • 21:42  Whether you should be concerned about robots taking over your job 
  • 24:51 – Who needs to become ‘AI Specialists’ in your in-house marketing department 

Quotes From This Episode: 

“You interact with AI hundreds of times a day. Netflix, Facebook & your iPhone are all powered by intelligent algorithms.” – @paulroetzer  
AI is just like you would buy traditional marketing technology. You’re solving a problem or finding a better way to do something, it’s just smarter. Click To Tweet
Machine learning does one thing. It makes predictions about future outcomes using historical data.” – @paulroetzer


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