How to Implement AI to Improve Your Social Media

Paul Roetzer, the Founder and CEO of PR 20/20 and Marketing Artificial Intelligence Institute, joins the Social Pros Podcast to discuss the impact of AI on social media professionals.

In This Episode:

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Full Episode Details

It’s Time To Pay Attention To Artificial Intelligence How to Implement AI to Improve Your Social Media

You can’t deny that artificial intelligence keeps getting smarter, faster, and more powerful by the day. As social media professionals, we’re starting to rely on AI more and more to assist and improve our marketing efforts. 

However, there seems to be a dark cloud of fear and uncertainty surrounding AI for social media use. In fact, no other form of technology has received quite as much negative PR as AI and Paul Roetzer puts it down to the fact that very few people actually know and understand what AI is 

What many marketers fail to realize is that you interact with AI numerous times a day. We’re talking Netflix, Facebook and even your iPhone – all of them are powered by intelligent algorithms. But as a consumer, you don’t care. It makes your life more convenient and, according to Paul, that’s what will happen as our marketing tools continue to get smarter. It’ll simply make marketing easier for us. 

So, is now the time we need to start paying attention to artificial intelligence? Or, as many of us fear, are the machines coming for our jobs? Tune in to find out! 

In This Episode: 

  • 03:23 – Why we should start paying attention to marketing artificial intelligence  
  • 05:28 – Why AI gets a bad rep and the difference between AI and machine learning 
  • 11:00 – How AI can help you make better marketing predictions  
  • 15:27 – How social practitioners can understand AI quicker than their competitors 
  • 21:42  Whether you should be concerned about robots taking over your job 
  • 24:51 – Who needs to become ‘AI Specialists’ in your in-house marketing department 

Quotes From This Episode: 

“You interact with AI hundreds of times a day. Netflix, Facebook & your iPhone are all powered by intelligent algorithms.” – @paulroetzer  

AI is just like you would buy traditional marketing technology. You’re solving a problem or finding a better way to do something, it’s just smarter. Click To Tweet

Machine learning does one thing. It makes predictions about future outcomes using historical data.” – @paulroetzer


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