Skip to main

How to Multiply Your Time to Improve Your Social Media

Posted Under: Social Pros Podcast
New Social Pros Cover Image
Hosted By
Jay Baer

Daniel Lemin

Convince & Convert
Jay Baer

Hannah Tooker

Jay Baer

Leanna Pham

Convince & Convert
About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

Our purpose? Making sure that we speak to real people doing real work in social media.

Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs.  With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

Follow Social Pros on LinkedIn.

To inquire about becoming a guest or show sponsor, please email our Executive Producer, Leanna Pham, at

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


Rory Vaden, Co-Founder of Southwestern Consulting, joins the Social Pros Podcast this week to discuss his revolutionary ideas about time management and its importance for social media experts.

Permission to Procrastinate

In addition to co-founding Southwestern Consulting, a coaching and consulting company for sales professionals, Rory Vaden is the author of bestselling Take the Stairs: 7 Steps to Achieving True Success. He joins us on Social Pros today to talk about his latest book, released on January 6th, Procrastinate on Purpose: 5 Permissions to Multiply Your Time, which has already been named a national bestseller. In this book, Rory turns traditional time management wisdom on its head. As the first sentence of the book says, “Everything you know about time management is wrong.”
A project that began as a way to help sales-oriented clients at Southwestern Consulting better manage their time is applicable to any career (and personal life) in the digital age. People are busier and more stressed out than ever, even though we seem to have more and more tools at our disposal to manage our tasks and responsibilities. “No matter how fast we seem to move, we seem to be falling further and further behind.” So they set on a mission, both for their clients and their own lives, to try to find some real-life solutions by looking at how today’s ultra-performers think differently about time.
Procrastinate on PurposeRory’s concept of “multiplying time” comes from looking at the last two eras of time management and realizing what works and what just doesn’t cut it in today’s world. The first era, in the 50s and 60s, was all about efficiency and developing tricks, tools, and technology to do things faster. The second era started in the 80s and revolved around prioritization—focusing first on what matters most. Efficiency and prioritization are great things, but they have limits.
Boiling the huge new concept of multiplying time down to one sentence, Rory says, “You multiply your time by giving yourself the emotional permission to spend time on things today that give you more time tomorrow.” That’s the crux of the book, which is broken down into five “permissions” you need to grant yourself to master multiplying your time.
EliminateThe first permission is Eliminate. Give yourself permission to eliminate anything that doesn’t bring in the results you are seeking. “Perfection is achieved not only when nothing more can be added, but also when nothing more can be taken away.” As a Social Pro, that’s anything from eliminating meetings in your calendar that you don’t directly need to be a part of, to eliminating a channel that isn’t driving results. This is where we all have the widest swath of opportunity to improve.
A 45-minute podcast isn’t nearly enough time to dive into all five permissions and the incredible concepts that Rory shares in his book, but it’s a great place to start. The next step is, of course, to read the book, followed promptly by allowing his ideas and permissions to transform the way you manage your time.

See you next week!

Join the Social Pros LinkedIn Community

Join a community of real social pros doing social media on LinkedIn. Receive all the inspiration and ideas straight to your feed and add your thoughts to the conversation.

Follow Social Pros on LinkedIn

Subscribe to Social Pros Podcast

b2b influencer