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Now is the Time to Dive Into Live Video Streaming for Brand Storytelling

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About The Business of Story Podcast:

Welcome to the Business of Story podcast, where the world’s best storytellers from business, Hollywood, and beyond teach you how to use stories to communicate and connect with your customers. While technology has given us all global reach with our messages, it’s still the ancient bewitchery of storytelling that connects us with one another. You will learn from some of the brightest content creators, advertising creatives, authors, professors, makers, marketers, and brand raconteurs in the business. Within every show you will learn at least one actionable tip that will make your stories more engaging, and help you advance your personal or professional quest further, faster.

Apple Podcast Reviews:

A lot of great information about story telling. It is hard to pick one episode, they are all good!


I recently came across Park Howell's excellent podcast. I love how he weaves in his personal stories with the interviews of his guests. If you are involved with sales or marketing for your business definitely check out this show.


Kate Volman, Digital Marketing Strategist, joins the Business of Story Podcast to talk about everything you need to know about live video streaming for your brand including: how to start, essential equipment list, and how to plan and promote your content.

kate-volman_instagramTime to Go Live

Live from your office; it’s brand storytelling!
Thankfully, you don’t have to be a trained performer to create excellent live-streamed videos. All you need is a simple camera, a plan, and a passion for telling your brand’s story. And as live streaming is becoming more and more popular for connecting fans to businesses, it’s incredibly important for any brand wanting to stay current to take a leap of faith and get involved in this medium.
Kate Volman is here to take away the fear and intimidation that you might have before creating your first video. She’s an expert content creator and queen of the live stream with years of experience curating video with top marketers and notable brands like GoDaddy.
Kate discusses how easy it is to get started with video streaming, the essential equipment you need to get high-quality video, how to plan ahead before you shoot, how to serialize your content, and how to create stories that are so compelling that they take on a life of their own with your consumers.

In This Episode

  • Why it’s time to tell your brand’s story through live streaming
  • How to get great video with basic equipment (or even just your phone!)
  • Why it’s important to plan out your content before you record
  • How to repurpose and reuse your live recording for other types of marketing
  • Why different audiences prefer videos that last for different lengths of time
  • How to relax and have fun while creating excellent content for your brand


Quotes From This Episode

“I’ve always loved video, but I think live streaming is just so raw and real and you’re able to connect with people in such a different way.” —@KateVolman
“Live streaming is a great way to connect with your audience to get people to know you, like you, trust you, and build that relationship with people.”  —@KateVolman
“You have to have a purpose for doing live streaming. Your business should lend itself nicely to it. And there is a reason and purpose behind it, and you have goals you are trying to achieve by doing live streaming.” —@KateVolman
“The biggest things to consider are good sound and good lighting. If you have those two things, that’s it. It’s all you need to get started.” —@KateVolman

“Every business is going to do something really different, and you have to decide what’s best for you and it depends on what your goal is and really what your story is already and how you’re conveying it in other ways.” —@KateVolman

”You can talk to your audience and engage with them in a way that’s almost like your face to face or one-to-one. It’s more casual, more conversational and I think that people really like to see that behind the scenes, they like to see the person behind the brand.” —@KateVolman
“I help businesses bring their brand to life and connect with their audience through online video, and most of that is through live streaming.”  —@KateVolman


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