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Why You Need 3 Different Instagram Strategies

Authors: Jess Jenn Herman
Posted Under: Social Pros Podcast
Content Marketing Awards - 2022 Winner Badge - Best Podcast
Hosted By

Daniel Lemin

Convince & Convert

Hannah Tooker


Leanna Pham

Convince & Convert
About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

Our purpose? Making sure that we speak to real people doing real work in social media.

Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs.  With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

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Sponsored by: ICUC

To inquire about becoming a guest, please email our Executive Producer, Leanna Pham, at

Content Marketing Award 2022 Winner

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


Jenn Herman, Social Media Consultant & Trainer at Jenn’s Trends, joins the Social Pros Podcast to discuss strategies for the micro-platforms within Instagram.

No Longer a Single Platform

No Longer a Single Platform

YouTube, Facebook, Instagram, Twitter—the list goes on and on of the many social media platforms your business can use to engage your customers in different ways. It makes sense to have a specific strategy for each type of content and platform, but with the recent updates to Instagram, overall “Instagram strategies” are not enough.
According to Jenn Herman of Jenn’s Trends, your business should be treating Instagram as if it were three totally different platforms. A simplified way to think about this is imagining traditional posts as the place for your more curated, high-level content. Stories are the spot for more spontaneous, off-the-cuff content, though that’s not to say you shouldn’t be putting thought into them. Finally, the new IGTV has emerged as more of a YouTube competitor, allowing videos up to ten minutes long.
It might sound like a lot of work at first. But given Instagram’s status as one of the best social platforms for reaching your customers, some extra work on your Instagram strategies can only serve to enhance that engagement.

In This Episode

  • Why Instagram is the best place to gain “purposeful traffic.”
  • Why IGTV requires a totally different strategy than Instagram Stories.
  • How to effectively use hashtags.
  • Why businesses should be posting less on Instagram.
  • How to use Carousels.
  • How to craft Stories.

Quotes From This Episode

Instagram has evolved into these micro-platforms that all need their own separate strategies. Click To Tweet
“Popularity is a very small fraction of the algorithm on Instagram. It’s based on individual interaction.” — @jenns_trends
“Post less content and better content. If it’s not worth posting, don’t post it. Just make sure that you’re putting out the quality content that people actually want to see and interact with.” — @jenns_trends


See you next week!

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