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About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Our purpose? Making sure that we speak to real people doing real work in social media.
Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Oracle, and dozens more, staff, operate, and measure their social media programs. With 500+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.
Thank you to our sponsor ICUC Social.
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To inquire about becoming a guest, please email Leanna Pham at leanna@convinceandconvert.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlon
Priest Willis, Senior Global Performance Partnerships Marketing Manager at Lenovo, joins the Social Pros Podcast to discuss having an effective affiliate marketing program and turning influencers into long-term affiliates.
From Influencer to Affiliate
If you work in marketing, and especially if you work in social media marketing, the terms “influencer” and “affiliate” are likely very familiar parts of your vocabulary. Given the global prevalence of social media today, the efficacy of influencer and affiliate programs is undeniable.
We conventionally view these two approaches as different sides of the same coin, so to speak, but Priest Willis of Lenovo is actually working to bring the two together. Having worked as both an affiliate and affiliate manager himself, Priest has a deep understanding of the value of affiliates. He believes that a successful influencer program shouldn’t stop there but be a gateway into a thriving affiliate program.
It all comes down to content that ultimately supports your business. A successful influencer doesn’t need to disappear after a one-time product review or endorsement. By educating your influencers and investing in them as full-fledged affiliates, you will motivate and excite them as well as open an entirely new stream of creative content.
In This Episode
- What makes a good affiliate.
- How affiliate networks work.
- The difference between affiliates and influencers.
- How to track the effectiveness of an affiliate program.
- Why some platforms are more or less effective.
- How to turn influencers into affiliates.
Quotes From This Episode
“As affiliate managers, you should always be involved intricately with how the affiliates are promoting your brand.” — @priestwillis
“Our attention span is shortening, and Twitter caters to that from an affiliate perspective.” — @priestwillis
“Sometimes people feel disappointed by their reach because it doesn’t look like the other guy’s, but if we had an event in a hotel room and had 1,000 people or 200 people sitting in that hotel room, you would think you had a fairly successful event. We have to rewire thinking about the audience and deliver it to them differently.” — @priestwillis
You have to give a little vision behind why I should be buying a product. Click To Tweet
Resources
- The Complete Guide to Social Media for B2B from Salesforce
- Brandwatch
- How Lenovo Is Moving Beyond Last-Click Attribution
See you next week!
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