How This Fashion Brand Found the Sweet Spot in Blogger Relations
Brands often feel the need to choose between growing blogger relationships in-house and doing it all through blogger networks. Not so! Here’s how to blend both for even better relationships.
Burt’s Bees Turns To Social Media Community To Host Global Beeday Celebration
To celebrate its 30th birthday, Burt’s Bees took to Facebook and Twitter on September 17th to host a Global Beeday celebration with its community. The Beeday event offers a good example of how to celebrate milestones with your social media community.
75 Winners of The NOW Revolution Blogger Promotion
After making a list, and checking it twice we’re delighted to announce the 75 winners of The NOW Revolution blogger promotion. These kind folks will each receive 2 copies of the book, and will write and post a (honest) review on their blog. Then, they’ll give away the second book to one of their readers […]
4 Ways Bloggers Differ From Reporters
You have to pitch bloggers differently than reporters. The marvelous Dave Fleet writes a lot about this topic, and Chris Brogan produced a terrific, straightforward post about blogger pitching recently. Here’s my thoughts on some advanced blogger pitching ideas and the key differences between bloggers and reporters. Influence is Made Not Born Guess how many […]
11 Must-Dos for the Serious Blogger
First in a three post series this week about social media case studies. 11 Must Dos For The Serious Blogger View more documents from Jason Baer. If your blog is essentially a post-modern diary where you share your deepest, personal feelings about life in a cathartic way, this is not the post for you. However, […]
9 Things to Do When I’m Gone
This morning, I’m leaving with the family on a 2-week vacation of Denmark and Norway. We’re doing a home exchange, and a lovely family from Aalborg, Denmark will be inhabiting Convince & Convert global headquarters in Flagstaff. (We’ve done the exchange thing a few times via homeexchange.com and really enjoy it. If you have any […]
Why Blogs Will Kill Dissent
While newspapers and magazines make increasingly Draconian decisions to try to escape their inexorable spiral of decline, the very future of publishing comes into question. Will life as we know it stop once the Grey Lady and her sisters cease to exist in their historical form? No. Even without papers and mags, Britney will still […]
My Mom Thinks Chris Brogan Plays Hockey
I saw my mom the other day. She’s a pretty hip lady for 64. She was a high school teacher for about 30 years, and was always a student fave. Stylish. Knew the music. Knew the scene. Thought Patrick Swayze was hot. Now, in her semi-retirement, she’s the editor for an online-only newspaper. She takes […]
The Paradox of Social Media Control
As discussed recently in “Why Are We So Scared of Our Customers?” and “Presto, How Social Media Makes Bad News Good” I’m seeing the fear of negativity preventing more companies from embracing social media. The typical social media objection is that if the company has a conversation with consumers in a public forum, the company […]
Presto! How Social Media Makes Bad News Good
In corporate conference rooms, a major complaint about social media is that it forces companies to get involved with dissatisfied customers in a public forum. The historic imperative has been to ignore complaints publicly, and deal with them privately via form letters and an occasional telephone call from a customer service representative. The rule of […]
Why Twitter Is the Anchor of the Social Media Team
Because of its simplicity and immediacy, Twitter enables brands to win the 1:1 battle with customers and potential customers in ways that even other social media constructs cannot. The density of Eureka! moments on Twitter is quite high, and if brands use it right, it’s the ultimate weapon for turning lemons into lemonade. Let’s examine […]
The 7 Deadly Sins of Social Media
As part of my panel on social media at the Worldcom PR conference in Montreal recently (see post below), I created these “7 Deadly Sins of Social Media.” Are you willing to admit your sins in the comments? 1. Deafness Actively listening to what’s being said about your brand is at the core of social […]
The Social Media Train: Catch It While You Can
Why, What, When & How to Implement Social Media Campaigns Just finished moderating a rousing panel discussion in Montreal at the Worldcom Americas conference. (Worldcom is the world’s largest collective of independent PR firms) Joined by Mike Corak from Off Madison Ave, Stefan Pollack from the Pollack PR Marketing Group, and Diego Biasi from Business […]
The Official Toothpaste of Social Media
Will the Crest Weekly Toothpaste Launch Work? In a sign that the guys who control ad budgets are getting the value of interactive advertising faster than the agencies that place it, P&G announced recently that they are introducing their new Crest Weekly toothpaste almost entirely through the blogosphere. Samples of Crest Weekly were sent to […]