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What Fresh Statistics Tell Us About Twitter’s Decline
Is Twitter’s stagnating growth really an issue for the network that is already being used by 16% of the population? It’s possible that visual marketing may take the center stage, though Twitter likely isn’t going anywhere.
New Data Demonstrates Teens are Not Abandoning Facebook
There have been innumerable posts and articles about how Facebook is no longer “cool,” or as important to teens as it once was. Frustratingly, however, much of the speculation I’ve seen regarding this has been based either upon anecdotal evidence, or upon research that isn’t projectable to the population of teen Facebook users. So, I […]
How to Know if You’re Spread Too Thin in Social Media
Amazing how far the pendulum has swung for corporate social media. In just three years, we’ve moved from skepticism and suspicion of social media as an activity worthy of support, to the present scenario with rampant social participation proliferation. The most endangered word in social media today is “no” as social media managers and governance […]
42 Percent of Consumers Complaining in Social Media Expect 60 Minute Response Time
In just a couple of weeks, I’ll be launching (along with Jason Falls, Mark Schaefer, Tom Webster, and our partners at Edison Research) the newest edition of The Social Habit. Landmark, legitimate research into how social media is used, and by whom. I’ve seen the raw data, and it’s a mind-blower. There’s still time to subscribe to […]
Are Brands Overvaluing Facebook and Twitter? Let’s Find Out
As I announced recently, I’m partnering with global market analysis firm Edison Research on The Social Habit, a comprehensive, quarterly study of how Americans use social media, why, and to what end. Edison (who is the exclusive provider of exit polling data for Presidential elections, among other things) is handling the research, and is using […]
Social Subscribe – Why Facebook Likes Do Matter
One of the questions causing a fair amount of debate around digital marketing circles revolves around whether or not Facebook page “Likes” carry any measurable business value. Early studies into the question focused on equating the value of a Like to dollars and cents, with some whitepapers making somewhat audacious claims about the monetary value […]
The Real Reason Your Customers Don’t Like You on Facebook
In addition to the controversial redesign of the news feed, and announcements from the f8 conference about the new Timeline profile and app-fueled Graph Rank, was another very interesting Facebook-related development last week. My friends (and client) ExactTarget released part 10 of their social media research series. This one is called “The Meaning of Like” […]
5 Reasons Social Media Measurement is Making You Lie to Yourself
Social media measurement causes unsavory (and ineffective) marketing behavior because unlike the rest of our marketing key performance indicators, social media metrics are out there for anyone to see. Was it a surprise last week when Presidential wannabe Newt Gingrich was (allegedly) busted for having 1.3 million followers on Twitter, most of which were bots […]
9 Surprising New Facts About Social Media in America
Do you have your copy of Youtility: Why Smart Marketing is About Help not Hype? Visit Amazon or Barnes & Noble to get your copy now! Social media is growing up fast. No longer a niche plaything of the digerati, social media is firmly entrenched as a societal game changer of historical importance. For many, […]
Is Twitter Massively Overrated?
I was thunderstruck by new social media usage data released by Edison Research and Arbitron. In this thorough study of the media habits of Americans ages 12 and up (conducted annually since 1998), the survey authors have put a statistical fine point on something I’ve been pondering for a while: Is Twitter Massively Overrated? From […]