How To Develop Branded Swag That Your Fans Will Love
Don’t give away another pen with your logo on it; create something that shows your values, captures your energy, and provides something your fans actually want.
Can’t Miss Campaign: Your Year with Nike+
Nike may be no stranger to celebrating milestones, but “Your Year With Nike” speaks volumes to the value of strategically using data to reward and inspire your community.
Newcastle Is Crowdfunding Their Super Bowl Ad
Newcastle’s innovative use of crowdfunding could mean 30 brands will share Super Bowl air time… and its notoriously high cost.
How the BBC is Approaching News Coverage on Social Media
The BBC has re-branded its program for sharing 15-second news clips via social media and expanded to new channels. The result is powerful.
Indiana University Athletics Bring Fan’s Twitter Stories to Life
What does Hoosier Nation mean to you? Indiana University Athletics posed this question in a tweet over the summer to its passionate fans, curious to see how they would respond. The result was an engaging fan-driven video that captures the hearts and minds of many Hoosier loyalists.
The New Yorker Illustrates the Art of the GIF With First-Ever Animated Cover
Known for its artistic and unpredictable covers, The New Yorker is generating headlines this week with the debut of its first-ever animated GIF cover on its website and mobile applications. Inspired by this, here are five ideas to inspire companies on how to incorporate GIFs in their digital and social media content mix.
#TBT: Three Can’t-Miss Video Campaigns From Summer 2014
Inspired by some of the great video campaigns launched this summer, here are three examples to propel your social media efforts well past the warm weather season.
5 Ways Companies Are Using Instagram’s New Hyperlapse App
This week, Instagram unveiled its newest project Hyperlapse, an app designed to capture high-quality time lapse videos in an easy to use format. Wondering how you can tap into Hyperlapse? Check out five examples of how it’s currently being used as a social media storytelling tool.
Project Runway Crowdsources Season 13 Casting With Runway Redemption Campaign
To cast the final member of Season 13, Project Runway launched a Runway Redemption social media campaign on Instagram where fans could vote for their favorite of three aspiring designers. This campaign reached over three million people and garnered over 34,000 votes.
Jim Beam Invites Fans to Help Craft Bourbon History in New “Single Barrel, Single Statement” Contest
Ever wished you could have a special, one-of-a-kind bourbon bottle with your name and a personalized message? Thanks to Jim Beam, you may just get that chance. To commemorate the launch of Jim Beam® Single Barrel, the first-ever single barrel offering, the company is inviting U.S. fans to take part in the craft-making process with the “Single Barrel, Single Statement” Contest.
Could #BuyMyBarina Be The Best Used Car Ad Ever?
It’s rare to find a used car ad with a slick video, website, and dedicated social media campaign. With the help of his colleagues, David Johns launched a tongue-in-cheek campaign to “Buy My Barina” and the video has over 522,000 views and counting.
Google Embraces Real-Time Data and Visuals To Share Search Trends Around The World Cup
Google is now leveraging real-time search data to curate sharable facts and visuals to help fuel online conversations around the World Cup. Created in partnership with R/GA London, this marks the company’s first-ever newsroom based on Google Trends search results.
Purdue Football To Feature Student Superfan Images On Team Helmet
The Purdue University Football team is taking the spirit of celebrating student superfans to a new level by offering an exclusive opportunity to be featured on the team’s helmet during the special September 27 “Social Media Game” against Iowa. Hey @LifeAtPurdue.. buy a VIP card by 6/10 and get a photo of yourself on the […]
How Nokia and Volkswagen Are Embracing 360 Storytelling In New Video Campaigns
The level of video quality found through smartphone cameras and specialty cameras like GoPro, have ushered in a wave of inspiring videos produced by brands and consumers alike. These brands are using video to tell a 360 degree story.
A PSA From The TSA On Instagram: #TSACatch Shows Photos Of What Not To Pack
Think you can sneak that bejeweled lipstick taser past the TSA? Think again. The TSA is nearing its one year anniversary of using Instagram to educate travelers on what not to pack by featuring photos of real items confiscated from airports across the country.
Amsterdam’s Schiphol Airport Launches Interactive Game Powered By Instagram Photos
The Amsterdam Airport has embarked on a new kind of social media content which features beautiful user-generated images from Instagram users all over the world. Find out how this creative campaign is driving engagement and increasing tourism.