9 Creative Instagram Story Ideas
Rather than rehash existing social content from other channels, these six brands are getting creative and making a splash with Instagram Stories.
What #BlackFriday Taught Us About Social Listening
This case study on Twitter’s #BlackFriday hashtag reveals how misleading social listening can be when analyzed without proper context.
What We Learned from the Southwest Airlines Social Media Crisis
What Southwest did right and wrong during their massive outage and subsequent social media crisis, with letter grades from Jay Baer.
7 Can’t-Miss Summer Travel Social Campaigns
Who best inspired our wanderlust this summer? Here’s a round-up of seven can’t-miss travel and hospitality campaigns from Summer 2016.
Meet the Sheep Behind the Faroe Islands’ Clever Tourism Campaign
After a snub from Google Street View, the Faroe Islands created their own with the help of 360-degree video cameras and 80,000 sheep.
Why This Unexpected Approach to Social Customer Service Works
After a humorous customer complaint, Tesco’s support team didn’t miss a beat, firing back an equally silly (and noteworthy) response.
Why Cheetos Is Crowdsourcing Its Latest Campaign
A new contest from Cheetos encourages fans to submit photos of their quirkiest-looking Cheetos chips for the chance to win serious prizes.
How John Frieda Is Embracing Personalized Content on Instagram
Hair care brand John Frieda serves up personalized visual content in a colorful Instagram campaign.
Why Birchbox Wants Fans to Call Them on Snapchat
Birchbox’s latest campaign encouraged fans to call them on Snapchat—and ask them anything—using the app’s new video and voice call features.
6 Unforgettable Lessons from Southwest Airlines Social Media Crisis
What Southwest did right and wrong during their massive computer outage and subsequent social media crisis. 6 lessons and letter grades for each, from Jay Baer.
Why Heathrow Wants to Hear Your Best Airport Story
For its 70th birthday, Heathrow Airport asked travelers to share their best Heathrow stories and surprised their favorites with gifts.
Why Pret A Manger Is Using Twitter to Plan Its Next Move
Pret A Manger’s summertime pop-up shops were a smash hit with Londoners. Now they’re turning to Twitter to ask customers what to do next.
This Clever Mobile Campaign Activates With a Kiss
A new mobile campaign from cosmetic company Shiseido serves up personalized visuals to users brave enough to give their phone a smooch.
Can a Guerilla Marketing Campaign Keep This Retailer in Business?
UK retailer British Home Stores has deployed a bold guerilla marketing campaign to save the company from going out of business.
This Dos Equis Social Campaign Ranks Your Interesting-ness
With the “Most Interesting Man in the World” entering retirement, Dos Equis is turning to Facebook to find its most interesting fans.
This Snapchat Geofilter Is Fighting Unsafe Drug Use
A recent campaign from the UK’s Department for Transport uses Snapchat geofilters to combat driving under the influence of drugs.