How to Use Customer Service to Turn Hate Into Hilarity
Pret a Manger transformed one customer’s complaint into an opportunity to create a positive (and hilarious) experience.
Why Mercedes-Benz Tapped Social for Seasonal Surprise and Delight
Fans who sent a direct message to Mercedes-Benz on social this holiday season were surprised with a special gift.
How Reese’s Took On Its Critics and Won
When customers took Reese’s to task for a disfigured batch of holiday candy, Reese’s fired back with an endearing and clever response.
Why This Weird and Wonderful Global Influencer Campaign Works
For its latest campaign, Lenovo created influencer partnerships with global YouTube stars to produce weird and wonderful video content.
How to Cut Through the Clutter With Your Holiday Content
With so much competition for consumer attention during the holidays, how can you cut through the clutter? Take a cue from these brands.
How Ford’s Instagram Campaign Encourages Fans to Drive Safely
Ford’s latest Instagram campaign warns fans against “liking and driving,” using a series of simple yet powerful images.
How This Social Media Campaign Got 2 Million Views in 2 Days
In its latest social media campaign, Sprite teamed up with Brazil’s biggest Snapchat stars, attracting millions of views in mere days.
How One Company is Measuring What Really Matters
When Lean Cuisine decided to rebrand, they didn’t just focus on their products. They set a broader goal: to measure what really matters.
How to Ditch Your Boring Out of Office Message
Westin and McSweeney’s have teamed up to help holiday travelers ditch their boring out of office messages in this clever social campaign.
What You Can Learn from a Tweeting Chicken
One Aussie restaurant chain is amassing fans as they rally around an unlikely mascot: a live-tweeting chicken named Betty.
How to Make Ads So Good People Steal Them
JetBlue surprised passerby with these interactive ads, which held a surprise for those bold enough to obey a provocative call to action.
How To Develop Branded Swag That Your Fans Will Love
Don’t give away another pen with your logo on it; create something that shows your values, captures your energy, and provides something your fans actually want.
How Oscar Meyer is Cooking Up Customer Connections
Savvy brands are on the hunt for new ways to spark customer connections online. Oscar Meyer went whole-hog—with a bacon-themed dating app.
How One Company Is Re-Imagining Corporate Website Design
Nescafé just did what no other global brand has done before: abandon their corporate website for an ultra-visual, highly shareable Tumblr.
5 Innovative Brands Display an Unexpected Approach to Content
From hidden games to humorous listings, these five innovative brands stepped outside the box to deliver unexpected content to their fans.
How to Adapt Your Brand for Instagram
Instagram is a natural home for visually-oriented brands, but how can other industries get in on the action? Capital One has figured it out.