What Would You Do for a Free Flight Upgrade?
Virgin Atlantic cashes in on their customers’ cheekiest requests for flight upgrades in their latest social media contest.
How Lowe’s is Cutting Through the Digital (and Non-Digital) Noise
Lowe’s latest Vine campaign gets a non-digital makeover in NYC, reminding us that great content isn’t limited to digital channels.
How One Social Campaign Drives Engagement Beyond the Screen
Forever 21 wanted to create a social media experience capable of reaching fans all over the world. They found it with the Thread Screen.
4 Companies That Made Us Smile On World Emoji Day
Companies around the world pulled out all the stops for World Emoji Day. A few brands went above and beyond to make us smile.
How to Showcase Your Brand’s Unexpected Side
The latest campaign from retailer Harvey Nichols features a suspenseful bait-and-switch that showcases an unexpected side of their brand.
3 Inspirational Social Media Campaigns to Empower Women
This year’s Cannes Grand Prix honored several campaigns with honest messaging and smart targeting intent on inspiring women.
Why the Best Marketing Campaigns Put Customer Experience First
More than ever, brands are defined by the customer experience they deliver at every touchpoint. JetBlue’s latest campaign answered the call.
3 Tactics to Surprise and Delight Your Fans
“Surprise and delight” experiences can make a lasting, positive impact on your fans. These strategies can help make those moments happen.
How to Surprise Fans with Your Product Launch
Product launches are a great opportunity to show off your brand’s creativity. One French brand made a splash using the element of surprise.
The 3 Most Creative Emoji Social Media Campaigns
From endangered species awareness to ordering pizza, companies are getting creative with emoji-focused social media campaigns.
How to Keep a Campaign Relevant
Ever launched a clever campaign, only to watch it grow irrelevant over time? Consider taking a bite out of Snickers’ playbook.
How TOMS Plans to Launch a Movement with Instagram
In their latest initiative, TOMS isn’t asking for a purchase. The brand is calling on their social community to help launch a movement.
How to Leverage the Power of Trending Topics
4 years after its conception, and the #EdBallsDay meme is still going strong. Here’s how UK brands leveraged the trend for fun and exposure.
How to Bring Humor to Community Management
Community managers have a tough job. Why not let them have a little fun? IKEA’s latest hilarious campaign tried it, with hilarious results.
How to Market with Mom Bloggers
Given that moms have the most spending power of any consumer vertical, brands everywhere are teaming up with mom bloggers.
How a High-End Brand Uses Cinemagraphs and Storytelling
Luxury fashion brand Stuart Weitzman’s latest campaign pairs cinemagraphs and sequential storytelling to target customers on social media.