Scale Everest with This Interactive Infographic
A stunning new interactive infographic from The Washington Post allows readers total freedom to explore the content in their own way.
5 April Fools’ Pranks So Fun They Should Be Real
Ah, April Fools’ Day—when brands flex their creativity, all in the name of a good “gotcha.” These five brands managed to steal the show.
How to Create an Unforgettable Integrated Campaign
When the solar eclipse hit Europe last week, Oreo shone bright with a clever campaign that integrated print, social, and even billboards.
How Mophie Saved the Day at SXSW
With the help of a team of St. Bernard dogs and some smart social media, mophie hatched a plan to rescue dying smartphones at SXSW.
How to Build Creativity and Self-Expression with Your Community
Converse is celebrating the 100th anniversary of its most iconic shoe with a powerful campaign that puts community at its center.
4 of the Best Blogger Outreach Strategies
These four brands are great examples of blogger outreach done right. Get inspired by their creative approaches to building relationships.
How This Fashion Brand Found the Sweet Spot in Blogger Relations
Brands often feel the need to choose between growing blogger relationships in-house and doing it all through blogger networks. Not so! Here’s how to blend both for even better relationships.
The Most Underrated Marketing Tactic at Your Fingertips
Virtual conferences just may be one of the best marketing tactics available to businesses. In this case study, learn how Grouphigh was able to generate more leads for its sales team than any of their other marketing tactics combined.
The New Yorker Illustrates the Art of the GIF With First-Ever Animated Cover
Known for its artistic and unpredictable covers, The New Yorker is generating headlines this week with the debut of its first-ever animated GIF cover on its website and mobile applications. Inspired by this, here are five ideas to inspire companies on how to incorporate GIFs in their digital and social media content mix.
Project Runway Crowdsources Season 13 Casting With Runway Redemption Campaign
To cast the final member of Season 13, Project Runway launched a Runway Redemption social media campaign on Instagram where fans could vote for their favorite of three aspiring designers. This campaign reached over three million people and garnered over 34,000 votes.
How a Bank Used Digital Media to Put People Back to Work, Increase Brand Awareness
In 2012, Fifth Third established a first-of-its-kind relationship with NextJob, an online and one-on-one job coaching service, to help those in need. The team expanded the program even further, by harnessing the power of social media to help individual job seekers get back to work with our Retweet to Reemploy initiative. The results were astounding.
Could #BuyMyBarina Be The Best Used Car Ad Ever?
It’s rare to find a used car ad with a slick video, website, and dedicated social media campaign. With the help of his colleagues, David Johns launched a tongue-in-cheek campaign to “Buy My Barina” and the video has over 522,000 views and counting.
3 Foolproof Ways to Create Contagious Content
Does your content add value to your audience? Will your audience have a good reason to share your content? If not, it might be time to implement one of these three techniques in order to change that.
Four Key Strategies to Reclaim a Branded Social Experience
As Facebook reach declines and social networks constantly evolve, it’s time for brands to reclaim their audiences by turning their own digital properties into hubs of social activity. Here are a few tips to help you create a custom social experience on your brand’s site.
How This B2B Brand Marketed With Happy People Instead of a Huge Budget
When ReadyTalk, a popular web conferencing platform, wanted to grow their reach, they started with their happy customers. Here’s how they activated their best brand advocates to gain 190 qualified referrals.
General Electric Teams Up With Jimmy Fallon To Launch #SomeoneShouldInvent Campaign
As if Jimmy Fallon’s shows weren’t enough fun already, GE has partnered with the show to offer some creative Fallonventions as part of their #SomeoneShouldInvent social media campaign.