How Delta Used a Local Contest to Reach the Hearts of New Yorkers
Influencer marketing has become a little convoluted and confusing if you ask me. So, for the sake of this post and how I like to market, I’m going to dumb the term down a bit and say that the gist of what we want to do as marketers is make a lasting connection with consumers […]
How to Find the Path to Useful Content That Works
600,000 emails sent to 50,000 names and a trend has emerged. Your company is probably not unlike ours: You are trying to sell products and services to your target customers. Your solution is unique but there are many others out there with close enough replicas and their marketing can, and probably does, sound exactly the same […]
Do Contests Work on Twitter?
I did some research on Twitter contests by pulling the most engaging tweets from Twitter accounts for more than 12,000 companies for the month of January. There was a lot to learn from these tweets: Fashion is big. Sports & music can really get people going. But the #1 way to get engagement on Twitter […]
Why Char-Broil’s Blogger Outreach Program Gives Me the Warm and Fuzzies
A few months ago I was struck by the number of posts floating around that discuss digital marketing “fails,” and blogger outreach gone bad—so many posts that just focused on what not to do. While these posts are important, educational, and often very funny I had trouble finding positive examples of PR professionals going above […]
3 Scientific Studies With Real Insight Into Social Media
It’s no secret: social media marketing has a data problem. Despite a growing number of tools available to measure the ROI of social media, many of the claims made by “marketing gurus” in this sector come from the gut. Few things are more refreshing in this industry than hard evidence, and that’s why I […]
2 New Programs Prove the Inmates are Running the Social Media Asylum
If you’re reading this, you probably had little doubt about the power of the populace – armed with social media – to profoundly impact the behavior of companies. But, if you had even a scintilla of suspicion that it wasn’t true, it should have evaporated this week based on these two events. You Gotta Fight […]
4 Ways This Big Brand Blew It on Twitter
In business – and in life – sometimes there’s a thin difference between aggressive and obnoxious. T-Mobile crossed that line. Late last week, Sprint tweeted about their new package that provides subscribers unlimited data, as well as an annual phone upgrade: Because THE hottest new device should be YOUR hottest new device. #OneUp http://t.co/1jK10NdLSf pic.twitter.com/0e2kVAH70I […]
New Research: Do Pictures of People Increase Facebook Engagement?
Marketers often spend hours selecting and producing visual content to post on Facebook brand pages. Creatives, strategists, and managers can go round-and-around debating which images work and which don’t for a brand. Sometimes they debate over whether or not the brand should show people in brand images, and everyone has their differing opinions. At Taggs, […]
Do Brand Characters Help or Hurt Visual Content Marketing on Facebook?
Marketers and advertisers have relied for decades on brand characters like Tony the Tiger and Mr. Clean to build brand trust and awareness through print, TV and packaging. Today, brand marketers use these same characters in visual content on Facebook in an effort to engage their target audience. Which poses an interesting question — do […]
4 Tips to Fuel Your Instagram Campaign to Success
Sometimes deepening the relationship between your brand and your fans is as simple as giving people a way to engage on a new level. Instagram is a great tool for capturing fan and customer excitement in the moment, but in order to understand the magnitude of the effectiveness of visual marketing, it helps to take […]
A Politician Shows Us How To Do Local Social Right
I’ve been saying it for years, and I’ll keep saying it: we’d all be better off if we worried more about being social, and worried less about doing social media (tweet this). It’s nice to have a new example of this principle in practice. Justin Johnson is a candidate for City Council in Phoenix. He […]
How Turkish Airlines United International Fans [Infographic]
These days, with so many new media platforms, companies can end up having a hard time staying on brand across channels. So, it’s nice to see when a company is executing a strategy that engages their target audience while still being able to stay true to their core brand message. One of the companies doing […]
Using Creative Interactivity to Generate Facebook Results
What do you think of when I say “Facebook marketing”? You are probably thinking “coupons”, “promotions”, “product launch”, or even “contests”. Brands are well aware of the interest of the largest social network and its functions for promoting and creating an enthusiastic following. But Facebook is not only the El Dorado for “commercial” brands, it […]
Multiple Photo Posts Increased Clicks 1290% – Facebook Case Study
MTV Roadies, one of our customers at Pagelever, discovered a hot new Facebook marketing tactic and gave us permission to share. (While we hear a fair number of juicy tactics, we never share without client permission.) From the beginning, photos were a key part of the MTV Roadies Facebook strategy. But they recently figured out […]
Social Media Case Study: Walmart’s Fight Hunger Contest
Guest post by @Lisa Loeffler, Research & Analysis Lead at Convince & Convert. She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. You can’t always see it and many don’t talk about it, but hunger is a daily, global struggle. […]
Crystal Light Challenged Getting Ready For Bikini Season
Guest post by @Lisa Loeffler, Research & Analysis Lead at Convince & Convert. She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. It started out innocently when I saw Crystal Light’s new TV commercial last month. After rewinding it a […]