Staggering Social Media Insights – The Best of Twitter 20 eBook
I’m very proud to launch my new ebook that chronicles the best moments from my Twitter 20 series of live interviews on Twitter. You can download it free below. AND, you can win a hard copy (only 50 exist) FedExed to you. Just Retweet this post, and 5 retweeters will be randomly selected this Saturday […]
Trey Pennington – The Twitter 20 Interview About Social Media and Humanity
Dr. Trey Pennington has a full plate. He has an active consulting practice, a forthcoming book called “Spitball Marketing”, a blog, an online radio show (the must-listen “Social Media Professor“), and a Facebook page. He’s also founded several Social Media Clubs world-wide, and is active in a bunch of local and South Carolina organizations. (He’s […]
The World Really is Flat – Crowd Sourced Design Rules
I’ve finally collected enough of my Twitter 20 interviews (live interviews with social media luminaries, conducted on Twitter) to create an ebook. I re-read every interview, and picked out the highlights. The best, most intriguing answers. I then categorized the answers topically: brand communities, PR, content creation, social CRM, etc. The next big challenge was […]
Dan Zarrella – The Twitter 20 Interview About Viral Marketing
In an era where much of the information and resources about social media is of the squishy “care about your customer and converse with them” variety, Dan Zarrella is an incredibly important counter-balance. Social media is online. That makes it measurable. And trackable. And testable. Through his excellent blog, his work at Hubspot, and now […]
Diane Hessan – The Twitter 20 Interview About Brand Communities
Diane Hessan knows the wisdom of crowds first-hand. As the CEO of Communispace, a fast-growing major player in the brand community creation and management industry, she’s helped drive consumer insight and product innovation for dozens of Fortune 100 companies. Co-author of the book Customer Centered Growth, Diane was recently named Entrepreneur of the Year by […]
Dave Fleet – The Twitter 20 Interview About PR and Social Media
If you’re in public relations or social media (preferably both), and you aren’t following the thinking of Dave Fleet, you’re resource-deficient. A Brit living in Toronto and working as an Account Director at social PR powerhouse agency Thornley Fallis, Dave takes a lucid, common-sense approach to the upheaval that social media has brought to the […]
Gary Vaynerchuk – The Twitter 20 Interview About Wine, Social Media, and Crushing It
Gary Vaynerchuk wants to take over the world, one person at a time. From a youth spent watching professional wrestling and selling baseball cards, he’s converted his enthusiasm and savvy into a phenomenon. Using a daily Web video show (Wine Library TV) to communicate directly to consumers, Gary geometrically increased the size of his family’s wine […]
Win Gary Vaynerchuk’s Crush It!
I’m giving away 15 copies of Crush It! the forthcoming new book from Gary Vaynerchuk. Will one of them go to you? I’m interviewing Gary live on Twitter on Thursday, October 8 at 11am eastern. It’s part of my Twitter 20 series of interviews of social media luminaries. Previous interviews of Jason Falls, Scott Monty, […]
Olivier Blanchard – The Twitter 20 Interview on Social Media ROI
A passionate advocate for the ability of social media to fundamentally transform brands, Olivier Blanchard is on a mission. Based (like @spikejones also a Twitter 20 subject) in Greenville, South Carolina, Olivier has moved his Brand Builder consultancy into the social media realm, with a focus on smart strategies and sharp measurement. His series of […]
Spike Jones – The Twitter 20 Interview on Word of Mouth Marketing
Marketing is about campaigns. Word of Mouth is about movements. So says Spike Jones, Firestarter at Brains on Fire, the Greenville, South Carolina agency that has been lauded in a shopping cart full of articles and books. A director of the Word of Mouth Marketing Association (WOMMA), Spike has an incredibly clear picture of how […]
Danny Brown – The Twitter 20 Interview on Social Media Authenticity
Social media is a means to an end, it’s not the end. That’s the philosophy of Danny Brown, the Scotland-born social media and PR consultant living in Canada. His blog, http://www.dannybrown.me is a must-read, full of timely, practical advice for marketers looking to successfully incorporate social media into the communications mix. Danny is one of […]
Beth Kanter – The Twitter 20 Interview on Social Media and Social Change
Beth Kanter is perhaps the best-known, most-respected voice in the world on the subject of using technology in a non-profit setting. A consultant to non-profits since 1993, her blog is consistently ranked as one of the best in marketing – and for good reason. It’s full of the kind of practical, tangible, viable advice that […]
Valeria Maltoni – The Twitter 20 Interview on Conversation and Community
Valeria Maltoni is one of the most widely respected marketing voices in the world. And for good reason. Her extensive background spans marketing, public relations, and social media. If it exists in the realm of communications, she’s done it. Valeria was also an integral nucleus of the Fast Company Company of Friends, a business intelligence […]
Observations on Day 365
This week makes it one year since I started writing this blog, and I wanted to take a moment to say a sincere thanks to every one of you that occupies even a minute of their increasingly precious time by reading Convince & Convert. The volume of high quality, free, online content (especially about marketing) […]
CC Chapman – The Twitter 20 Interview on Telling Stories and Humanizing Brands
CC Chapman is a lot of desirable things. A legendary podcaster that embraced that medium from its very earliest days. A grizzled blogger, with entries dating back to 2001. A co-founder of the buzzlicious non-traditional marketing agency The Advance Guard. A devoted father that doesn’t let the digital tsunami swamp his boat. Between conference speaking […]
Amber Naslund – The Twitter 20 Interview on Making Friends and Listening to People
Amber Naslund is like the post-modern, social media version of that girl in high school that everyone loved. The geeks. the stoners. The jocks. The auto-shop dudes. The home economics apron-wearers. The goths. The teachers. Social media is about people and connections, and like Chris Brogan and Gary Vaynerchuk, Amber’s passion for people shines through […]