Invitation Avalanches, Attention Infidelity, and the Science of the Social Break-Up
Is the golden goose poisoned before it’s even an adult? The current relationship between companies and consumers via social media and email is unsustainable. The backlash has begun, and abuse of any one channel has a spillover effect on consumer attitudes toward other channels. That’s one of my main takeaways from fascinating new research from […]
Can Courtney Love be Sued for Tweeting
Guest post from Gary Kibel, a Partner with the law firm of Davis & Gilbert LLP in New York who practices in the areas of advertising/marketing, new media/technology and privacy law. What do you call a Twitter user? This is not the opening of an off-color joke, but a key question that may arise in […]
The 4 Marketing Metrics Mandates
There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs. I recently gave a presentation to the Measured Marketing Roundtable at Techpoint, Indiana’s technology and economic development association, that outlines these new metric must-dos. The 4 Modern Metrics Mandates View more […]
Is Twitter Advertising a Threat to PPC?
Guest post by Shannon Suetos, an expert writer on phone systems based in San Diego, California. She writes extensively at Resource Nation. Back in February of 1998, Jeffrey Brewer of Goto.com first presented the concept of pay-per-click advertising (PPC) at the TED conference. Google started implementing search engine ads in December of 1999, and by […]
6 Timely Tips for Twitter Success
New research from Sysomos shows that 92.4% of all retweets happen within the first hour after the tweet has been sent. This demonstrates that Twitter users are not browsing the public stream (or even their own lists) to find and interact with tweets from earlier in the day. Consequently, WHEN you send your tweets has […]
Why Social Supports Email in the Interactive Marketing Hub
A big distinction between email marketing and social media marketing is the difference between actual audience and potential audience. Email is all about actual audience. If someone signs up for your email updates when you send one out, that person will receive it in almost every case. Will that open it? Approximately 25% of the […]
Is Twitter for Business Even Worth the Trouble?
We built our own Frankenstein. We are spending countless employee hours tweeting, retweeting, responding to tweets, figuring out whom to follow, secretly following celebs and athletes, and designing custom Twitter backgrounds. Nobody forced companies to get involved with their customers in this way. There was no law, edict, or pitchfork-wielding band of angry citizens. We […]
Is Your Twitter Addiction Paying Off
Twitter can suck you in to a vortex of counter-productivity like one bite of that KFC Double Down sandwich. I love the Twitter culture and community, and I spend quite a bit of time using Twitter. It also continues to be a reliable conduit for new visitors here at Convince & Convert. Maybe you found […]
14 Things I Think I Think About Social Media
This is a video interview that my friend Mike Stelzner of Social Media Examiner did with me a few weeks ago. Other than the extraordinarily unflattering camera angle, it turned out pretty well (especially the super cool SME opening animation) 14 key points are below: Jay Baer Interview from Michael A. Stelzner on Vimeo. What […]
Kurrently Revolutionizes Real-Time Search With Twitter + Facebook Results
Editor’s Note: Kurrently is no longer available, however, we recommend using Social Searcher which has much of the functionality that Kurrently used to have. Check it out at http://www.social-searcher.com. The future of real-time data didn’t come from Google. Or Microsoft. Or IBM. It came from a Canadian computer sciences student who uses his free time pretty […]
Ignore Foursquare at Your Peril – An Analysis of Potential
Are you too dismissive of Foursquare (as well as Gowalla and the other geo-location apps)? I’m starting to hear a lot of smart people scoff at these services, primarily along these lines “Why do I care where someone is eating for lunch?” The last time I heard that line of reasoning en mass was when […]
7 Reasons Not to Put All Your Eggs in the Twitter Basket
Are you too Twitter-obsessed in your social media approach? Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. But, it’s the online equivalent of HBO – important more because of who uses it and the media’s infatuation with it, […]
Staggering Social Media Insights – The Best of Twitter 20 eBook
I’m very proud to launch my new ebook that chronicles the best moments from my Twitter 20 series of live interviews on Twitter. You can download it free below. AND, you can win a hard copy (only 50 exist) FedExed to you. Just Retweet this post, and 5 retweeters will be randomly selected this Saturday […]
4 Reasons the Social Business Evolution Starts Now
Is today the day we start thinking about social media as part of an integrated program? My friends at ExactTarget announced a moment ago that they have acquired CoTweet, the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social […]
Is Your Social Strategy Proactive or Reactive?
Is your social media program about asking, or answering? Like Sonny divorcing Cher (or was it the other way around?) there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Thus, one of the first questions I recommend you ask about your social […]
The 39 Social Media Tools I’ll Use Today
Subscribe to our new Definitive newsletter: High grade digital marketing guidance, topically sorted, and curated to the max. You pick the categories, we deliver the content. The best content from around the web, on topics you care about and need to be an expert in. Amazingly, it seems like there’s more social media tools than […]