Samsung Puts Its New Phone To the Ultimate Test: An Underwater Selfie Challenge
Imagine you’re lounging on the banks of Lake Zurich and a person in a scuba gear pops out of the water with a ringing cell phone. Would you answer? Samsung tried this stunt with their new #underwaterselfie campaign and had surprising results.
3 Steps for Getting Your Brand on the Back-to-School Shopping List
For big players and up-and-coming brands alike, it doesn’t matter how creative your advertising is. If you don’t take the time to tailor your message to the right consumer, it will get lost in the noise. To get on this year’s lucrative back-to-school shopping list, you need to tap into the power of flawlessly targeted social media campaigns and customer-specific messaging.
Could #BuyMyBarina Be The Best Used Car Ad Ever?
It’s rare to find a used car ad with a slick video, website, and dedicated social media campaign. With the help of his colleagues, David Johns launched a tongue-in-cheek campaign to “Buy My Barina” and the video has over 522,000 views and counting.
How to Be Visual (Even When You’re not an Artist)
Visuals are now the most important element of content marketing, but this can be terrifying if you’re “artistically challenged.” Here are three ways to create compelling visuals regardless of your artistic talent.
Google Embraces Real-Time Data and Visuals To Share Search Trends Around The World Cup
Google is now leveraging real-time search data to curate sharable facts and visuals to help fuel online conversations around the World Cup. Created in partnership with R/GA London, this marks the company’s first-ever newsroom based on Google Trends search results.
How Nokia and Volkswagen Are Embracing 360 Storytelling In New Video Campaigns
The level of video quality found through smartphone cameras and specialty cameras like GoPro, have ushered in a wave of inspiring videos produced by brands and consumers alike. These brands are using video to tell a 360 degree story.
A PSA From The TSA On Instagram: #TSACatch Shows Photos Of What Not To Pack
Think you can sneak that bejeweled lipstick taser past the TSA? Think again. The TSA is nearing its one year anniversary of using Instagram to educate travelers on what not to pack by featuring photos of real items confiscated from airports across the country.
Why visuals are the most important element of content marketing
Johnny Don’t Read. In every social network and content marketing outpost, photos and visuals now dominate. What impact does this have on content? Jay Baer weighs in.
Amsterdam’s Schiphol Airport Launches Interactive Game Powered By Instagram Photos
The Amsterdam Airport has embarked on a new kind of social media content which features beautiful user-generated images from Instagram users all over the world. Find out how this creative campaign is driving engagement and increasing tourism.
General Electric Teams Up With Jimmy Fallon To Launch #SomeoneShouldInvent Campaign
As if Jimmy Fallon’s shows weren’t enough fun already, GE has partnered with the show to offer some creative Fallonventions as part of their #SomeoneShouldInvent social media campaign.
3 Trends in Digital Marketing Creative
New observations from the best of the best in digital marketing prove that consumers are moving to mobile and require a higher level of visual creativity to keep them engaged. These three trends help guide where the industry is heading.
What Fresh Statistics Tell Us About Twitter’s Decline
Is Twitter’s stagnating growth really an issue for the network that is already being used by 16% of the population? It’s possible that visual marketing may take the center stage, though Twitter likely isn’t going anywhere.
Seven Tips For Jumpstarting Your Visual Storytelling Strategy
We’ve all heard marketers proclaim that, “content is king,” but the rise in popularity of visual social media platforms like Facebook, Twitter, Instagram, Pinterest, SlideShare and Vine, have ushered in an era welcoming visual storytelling as a breakout marketing trend for 2014. Similar to how people grow relationships with each other, visual storytelling offers companies […]
A Public Service Announcement From The Dublin Airport
St. Patrick’s Day may have passed, but this public service announcement from the Dublin Airport is too good not to share. Leading up to St. Patrick’s Day, the airport went on a mission to ensure the country’s beloved holiday was being referred to correctly. Why, you ask? Turns out, some folks outside of Ireland have […]
The Power to Connect Through Visual Storytelling
While you may know me from my social image of the week columns on Convince & Convert, I’m excited to share a new book I co-authored with Ekaterina Walter called The Power of Visual Storytelling. The concept of the book emerged when one of Ekaterina’s posts on the rise of visual social media went viral. […]
How to Use Presentations for Content Marketing
Let’s face it. When you think content marketing, your brain immediately thinks blogs, eBooks, and whitepapers. But, what about presentations? If you neglected this medium in 2013, I want to encourage you to take another look at presentations in 2014. Here are few reasons why: You Have a Story Worth Sharing Let’s first establish that […]