Community Management, Content Marketing, Convince and Convert, Social Media Strategy, Blogging and Content Creation, Conferences and Events, Social Media Marketing

Build Thought Leadership Through Social Networking


Remember, social media is about people, not logos. That’s why the most powerful form of social capital is personal, not corporate. That was the theme of my day-long workshop for the Association of Management Consulting Firms last week in New York. My friend and client Elizabeth Sosnow of BlissPR co-presented with me. Titled “You’re a […]

Digital Marketing, Social Business, Social Media Strategy, PR 20, Social Media Marketing, Social Media Staffing and Operations

Delegation Equals Death in Social Media


Are you just a social media cheerleader? Almost every time I work with a public relations firm or corporation on social media, I hear a version of this statement: “Us old dogs don’t really understand all this new social media stuff, but we’ve got this brilliant young guy right out of school, and he’s getting […]

Community Management, Social Media Strategy, Social CRM, Social Media Marketing, Social Media Monitoring

4 Ways to Increase Share of Voice

share of voice

The concept of “listening to the conversation” which is at the core of most social media programs, and is the foundation for many companies that sell listening tools, is really just a pseudonym for tracking content your customers create based on their satisfaction, or dissatisfaction. It’s often described as “share of voice” – the percentage […]

Social Media Case Studies, Social Media Strategy, Social Media Tools, Book Reviews, Facebook, Social Media Marketing

Advice for Facebook Marketing – ebook Showdown


Is your company appropriately serious about Facebook? Facebook’s sweeping changes to the “Pages” function last March has made the popular social network much more viable as an interactive, satellite online presence for brands. Some companies are even using Facebook as the core of their social media strategy, and Vitamin Water and others are tagging their […]

Community Management, Convince and Convert, Digital Marketing, Social Media Strategy, Conferences and Events, Integrated Marketing and Media, Social Media Marketing

19 Top Takeaways from B2B Forum


Earlier this week, I had the pleasure of attending and speaking at the MarketingProfs B2B Marketing Forum in Boston. As usual for MarketingProfs‘ events, it was a superlative, intimate mixture of excellent speakers and smart, eager attendees. For me, the highlights were the presentation by Sandy Carter of IBM on their use of social media, […]

Email, Social Media Strategy, Social Media Tools, Email Marketing Advice, Facebook, Social Media Marketing

Twitterati Says Email Isn’t Dead Yet – 6 Findings


Every conference I’ve been at, and at least 10 blog posts I’ve read this year have proclaimed the death of email. Social network messaging, and its 1:1 relevancy and real-time immediacy will inexorably make email the Edsel of digital communication, goes the theory. It’s not true. Firstly, this isn’t a zero sum game. The notion […]

Content Marketing, Social Media Case Studies, Social Media Strategy, Blogging and Content Creation, Social Media Marketing, Twitter Top 20 Interviews

CC Chapman – The Twitter 20 Interview on Telling Stories and Humanizing Brands


CC Chapman is a lot of desirable things. A legendary podcaster that embraced that medium from its very earliest days. A grizzled blogger, with entries dating back to 2001. A co-founder of the buzzlicious non-traditional marketing agency The Advance Guard. A devoted father that doesn’t let the digital tsunami swamp his boat. Between conference speaking […]

Community Management, Convince and Convert, Digital Marketing, Social Media Strategy, Conferences and Events, PR 20, Social Media Marketing

Why Can’t PR Do Digital?


Why aren’t PR firms offering digital marketing services to their clients? On Sunday, David Anderson from Off Madison Ave and I presented this roundtable at the PRSA Counselor’s Academy conference in Palm Desert. The title is: Launching Digital Marketing Services to Grow Retainers. Note we only had ~30 minutes, so this isn’t as comprehensive […]