The latest campaign from retailer Harvey Nichols features a suspenseful bait-and-switch that showcases an unexpected side of their brand.
Learn how this children’s book went from zero to 600,000 copies sold in two years by leveraging the power of content personalization and human emotion.
Focusing on a mix of curated, influencer-driven, and user-generated pins can be the key to driving (and even tripling) your website traffic. Learn how to make it happen in this post from Jessica Gioglio.
This year’s Cannes Grand Prix honored several campaigns with honest messaging and smart targeting intent on inspiring women.
More than ever, brands are defined by the customer experience they deliver at every touchpoint. JetBlue’s latest campaign answered the call.
“Surprise and delight” experiences can make a lasting, positive impact on your fans. These strategies can help make those moments happen.
Product launches are a great opportunity to show off your brand’s creativity. One French brand made a splash using the element of surprise.
From endangered species awareness to ordering pizza, companies are getting creative with emoji-focused social media campaigns.
Ever launched a clever campaign, only to watch it grow irrelevant over time? Consider taking a bite out of Snickers’ playbook.
In their latest initiative, TOMS isn’t asking for a purchase. The brand is calling on their social community to help launch a movement.
4 years after its conception, and the #EdBallsDay meme is still going strong. Here’s how UK brands leveraged the trend for fun and exposure.
Community managers have a tough job. Why not let them have a little fun? IKEA’s latest hilarious campaign tried it, with hilarious results.
Luxury fashion brand Stuart Weitzman’s latest campaign pairs cinemagraphs and sequential storytelling to target customers on social media.
A stunning new interactive infographic from The Washington Post allows readers total freedom to explore the content in their own way.
Ah, April Fools’ Day—when brands flex their creativity, all in the name of a good “gotcha.” These five brands managed to steal the show.