4 years after its conception, and the #EdBallsDay meme is still going strong. Here’s how UK brands leveraged the trend for fun and exposure.
Community managers have a tough job. Why not let them have a little fun? IKEA’s latest hilarious campaign tried it, with hilarious results.
Luxury fashion brand Stuart Weitzman’s latest campaign pairs cinemagraphs and sequential storytelling to target customers on social media.
A stunning new interactive infographic from The Washington Post allows readers total freedom to explore the content in their own way.
Ah, April Fools’ Day—when brands flex their creativity, all in the name of a good “gotcha.” These five brands managed to steal the show.
When the solar eclipse hit Europe last week, Oreo shone bright with a clever campaign that integrated print, social, and even billboards.
With the help of a team of St. Bernard dogs and some smart social media, mophie hatched a plan to rescue dying smartphones at SXSW.
Organic Valley departs from it’s usual approach to marketing in its hilarious and unexpected “Save the Bros” campaign.
Converse is celebrating the 100th anniversary of its most iconic shoe with a powerful campaign that puts community at its center.
Social media was abuzz this weekend as millions tuned into the Oscars. A few brands in particular stood out on the social media red carpet.
More and more companies are using cinemagraphs (GIF/video hybrids) to spice up their visual content and spark social media engagement.
Newcastle made good on their promise of a crowdfunded, 37-brand Super Bowl spot. How did they do with the final result? You be the judge.
Nike may be no stranger to celebrating milestones, but “Your Year With Nike” speaks volumes to the value of strategically using data to reward and inspire your community.
Newcastle’s innovative use of crowdfunding could mean 30 brands will share Super Bowl air time… and its notoriously high cost.
The BBC has re-branded its program for sharing 15-second news clips via social media and expanded to new channels. The result is powerful.