How Chris Ducker Grew His Community With Periscope

Chris Ducker, Founder and Virtual CEO of Live2Sell Group, joins Social Pros to discuss how Periscope is changing the game of content creation by embracing and promoting the unadulterated world of live-streaming video.

In This Episode:

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Full Episode Details

The Allure of Raw Video

The evolution of social media professionals and the ability to schedule blogs/podcasts/tweets/etc. has created the opportunity for a high level of scripting in one’s social presence. While this makes for a safe and controlled front to an audience, it also removes what makes social media unique from other interactions… the feeling of personal connection and communication.

Enter stage right: Live-streaming apps such as Periscope.

For Chris Ducker, Periscope has opened up new avenues of consumer engagement. Not only has it livened up his preexisting audience, but it has brought in brand new clients for his Live2Sell businesses making its unadulterated, unfiltered conversations a very worthwhile risk.

But not just anybody can make an account and expect these positive results immediately. Chris shares his successful approach to Periscope—and entrepreneurship in general—that has resulted in an extremely prosperous professional and personal life.

In This Episode

  • How planned content creation can lead to a stagnant presence online and ultimately cause audience attrition
  • Why conditioning your audience means greater engagement success on all social channels
  • How the meaning of “entrepreneur” has evolved and why it’s more important than ever to quantify the experiences of others
  • Why being a success does not have to mean forgetting to use the bathroom

 

Quotes From This Episode

“Everything you do must have some level of consistency online. It’s not just about timing.” —@ChrisDucker

“Live-streaming as a whole is going to change the way that a lot of content creators online are truly seen.” —@ChrisDucker

“What you do becomes your reputation.” —@ChrisDucker

“It’s one thing to reply to a tweet, but it’s a whole different ball game to actually get somebody to take action.” —@ChrisDucker

“People want to do business with other people more so than anything else.” —@ChrisDucker

“Entrepreneurs are looking for mentors. They’re looking for people to follow. They’re looking for people to learn from. I think they’re way smarter than we’re giving them credit.” —@ChrisDucker

“People make faster decisions today than they ever have done before.” —@ChrisDucker

“Time is our most valuable commodity.” —@ChrisDucker

Resources

 

See you next week!

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