A Pinch of Social Media Makes a Helluva Broth
- December 16th, 2009 | Written By: Scott Severson
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Guest post by Scott Severson (@scottseverson), President of ARAnet, Inc. in Minneapolis. He is widely published on the subject of digital marketing, and has been a driving force in the development of Adfusion, an article-based advertising solution that utilizes a two-click model to drive qualified and motivated consumers to its clients’ Web destinations.
Do you have [...]
Tagged as: adfusion, media mix, media recipe, scott severson, social media, social media integration, Social Media Marketing, social media ROI
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Let’s Stop Swooning Over Social Media
- June 25th, 2009 | Written By: Jay Baer
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Are you overdoing it on social media? Just a little?
I’m a proponent of social media. In fact, I’m a proponent that gets paid to convince others that social media is valuable. But, like in the early days of Web design, SEO, PPC, email, and banners before it, there’s too much swooning and not enough thinking [...]
Tagged as: integrated marketing, media mix, social media, Social Media Marketing, social media strategy, twitter
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Think Bottom Line, Not Top Line, on Social Media ROI
- December 3rd, 2008 | Written By: Jay Baer
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There’s been a lot of conversation lately about social media ROI but the hand-wringing about it is totally misplaced.
True ROI (return on investment) calculations are possible in cause/effect marketing scenarios where you can isolate tactics and variables to determine incremental revenue generated. Today, the only marketing programs that can semi-reliably generate “real” ROI calculations are SEO, PPC, [...]
Tagged as: marketing tactics, media mix, ROI, social media, Social Media Marketing, social media ROI, web site KPI, web site metrics
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NHL Misses Net in New Campaign – Where’s Social Media?
- October 1st, 2008 | Written By: Jay Baer
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The National Hockey League has rolled out a series of compelling TV spots featuring some of the game’s biggest stars.
And while the new commercials – with a theme of “Is This The Year?” will run nationally on Canadian broadcast and U.S. cable television, like so many campaigns, it’s being forced to go it alone.
How About Some [...]
Tagged as: digital marketing, integrated marketing, marketing tactics, media mix, national hockey league, nhl, search marketing, social media
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5 Reasons Why Digital Marketing Will Thrive in the Recession
- September 30th, 2008 | Written By: Jay Baer
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From Dot Bomb to Dot Boom
Let’s face it. The economy is taking on the distinctive, sickly pallor of a post Mardi Gras Keith Richards.
Generally, recessions hit the advertising business with the ferocity of a rabid wolverine, and the last one trimmed overall ad spending by 9% according to market researchers Veronis Suhler Stevenson. The wolverine [...]
Tagged as: behavioral targeting, email marketing, integrated marketing, media mix, online media, ppc, recession proof marketing, search marketing, web site analytics and testing, web site KPI
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The Alarming Truth About Digital Marketing’s Imperfections
- September 8th, 2008 | Written By: Jay Baer
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A One Legged Stool
There’s no question the Internet has been good to me. The last two jobs I had before getting involved in Internet marketing in 1994 were spokesman for the Arizona Department of Juvenile Corrections (prison tours), and marketing director for Waste Management (landfill tours). I prefer this gig as it is smell and [...]
Tagged as: digital marketing, integrated marketing, Internet Advertising, internet media buying, media mix, online media, ROI, search volume, traditional advertising
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Internet Advertising to Grow 20% in 2008
- August 13th, 2008 | Written By: Jay Baer
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A new report from Bernstein Research says online advertising in the U.S. will grow by 20% in 2008, despite weakness in travel, auto, and financials.
Top categories for online advertising spend include:
Finance, insurance, real estate – 29.6% of overall spend
Media and entertainment – 25.2%
Retail – 13.8%
Other – 12.9%
Auto – 8.6%
Despite big cuts in auto marketing in [...]
Tagged as: ad agencies, advertising agencies, digital marketing, integrated marketing, Internet Advertising, internet media buying, media mix, online media, recession proof marketing, traditional agencies
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3 New Features for Google’s Ad Planner
- August 5th, 2008 | Written By: Jay Baer
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Google announced on Friday via one of their blogs that they have added 3 new features to Ad Planner.
(note: for more about Ad Planner, and Google’s long-term plan to totally change the ad agency business, read this post from Convince & Convert’s greatest hits)
Impressive that Google has made pretty significant upgrades to Ad Planner only [...]
Tagged as: google, Google ad planner, integrated marketing, Internet Advertising, internet media buying, media mix, online media, online media planning, usability
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Automakers Increase Internet Ads – Why It Will Work
- July 30th, 2008 | Written By: Jay Baer
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AdAge reports that GM has moved approximately 25% of its total media budget online over the past three years. That’s 25% of a $2 billion+ annual media spend.
A current focus for GM’s online initiatives is the new Used Car Ambush program, a microsite and online campaign intended to convince used car shoppers to purchase [...]
Tagged as: automakers, banner ads, car shoppers, integrated marketing, Internet Advertising, internet media buying, media mix, online media, online media planning
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3 Reasons Why Social Networks Are Bad Ad Buys
- July 25th, 2008 | Written By: Jay Baer
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A recent article by Michael Estrin in iMediaConnection asks whether social media has lost its luster from an advertising standpoint.
Traffic and usage of the major social networks continues to soar, with traffic to Facebook and Linked In up considerably in the past 30 days. In fact, LinkedIn which is considered to be the least [...]
Tagged as: banner ads, Internet Advertising, internet media buying, media mix, online media, online media planning, social media
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