Convince and Convert Blog: Social Media Strategy and Social Media Consulting

A Pinch of Social Media Makes a Helluva Broth

December 16th, 2009 | Written By: Scott Severson
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Guest post by Scott Severson (@scottseverson), President of ARAnet, Inc. in Minneapolis. He is widely published on the subject of digital marketing, and has been a driving force in the development of Adfusion, an article-based advertising solution that utilizes a two-click model to drive qualified and motivated consumers to its clients’ Web destinations. Do you [...]

Tagged as: adfusion, media mix, media recipe, scott severson, social media, social media integration, Social Media Marketing, social media ROI

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Think Bottom Line, Not Top Line, on Social Media ROI

December 3rd, 2008 | Written By: Jay Baer
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There’s been a lot of conversation lately about social media ROI but the hand-wringing about it is totally misplaced. True ROI (return on investment) calculations are possible in cause/effect marketing scenarios where you can isolate tactics and variables to determine incremental revenue generated. Today, the only marketing programs that can semi-reliably generate “real” ROI calculations are SEO, [...]

Tagged as: marketing tactics, media mix, ROI, social media, Social Media Marketing, social media ROI, web site KPI, web site metrics

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NHL Misses Net in New Campaign – Where’s Social Media?

October 1st, 2008 | Written By: Jay Baer
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The National Hockey League has rolled out a series of compelling TV spots featuring some of the game’s biggest stars. And while the new commercials – with a theme of “Is This The Year?” will run nationally on Canadian broadcast and U.S. cable television, like so many campaigns, it’s being forced to go it alone. How [...]

Tagged as: digital marketing, integrated marketing, marketing tactics, media mix, national hockey league, nhl, search marketing, social media

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5 Reasons Why Digital Marketing Will Thrive in the Recession

September 30th, 2008 | Written By: Jay Baer
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From Dot Bomb to Dot Boom Let’s face it. The economy is taking on the distinctive, sickly pallor of a post Mardi Gras Keith Richards. Generally, recessions hit the advertising business with the ferocity of a rabid wolverine, and the last one trimmed overall ad spending by 9% according to market researchers Veronis Suhler Stevenson. [...]

Tagged as: behavioral targeting, email marketing, integrated marketing, media mix, online media, ppc, recession proof marketing, search marketing, web site analytics and testing, web site KPI