BL Ochman, author of the What’s Next blog, and a veteran of digital marketing since 1996 and a public relations powerhouse before that, agreed to withstand the crucible of a Twitter 20 interview (20 questions live on Twitter). Here are BL’s thoughts on blogging, email, social media, and getting the job done right online. 1. [...]
Video Blog Post – 7 Deadly Sins of Social Media
My first video blog. Apologies for the audio quality. I’ll work on that for next time. Comments most welcomed on this first effort. Thanks as always, j Download the sins as a PDF>>
Jason Falls – The Twitter 20 Interview about Social Media and Public Relations
Featuring Jason Falls, the head of social media at branding agency Doe-Anderson, author of the Social Media Explorer blog, and all-around social media nice guy genius. Jason submitted himself to the rigors of the Twitter 20 interview (20 questions live on Twitter) on November 14, 2008. Excellent questions and comments from viewers throughout, too. Thanks to [...]
The Paradox of Social Media Control
As discussed recently in “Why Are We So Scared of Our Customers?” and “Presto, How Social Media Makes Bad News Good” I’m seeing the fear of negativity preventing more companies from embracing social media. The typical social media objection is that if the company has a conversation with consumers in a public forum, the company [...]
Scott Monty – The Twitter 20 Twinterview about Social Media at Ford
Live from Marketing Profs Digital Mixer Scott Monty, the head of social media for Ford, participated in a Twitter 20 interview on October 23 and answered a wide range of questions about social media at big companies, and his ideas for the future of conversation marketing. Scott and myself and 248 other lucky folks were [...]
The 6 Dangerous Fallacies of Social Media
(Amazing Gangsta Chimp image by the talented Matt Cioffi) You may have heard of social media. There’s been a bit of news about it recently. However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. 1. Social Media is Inexpensive False. As Charlene Li said recently, [...]
Why Twitter Is the Anchor of the Social Media Team
Because of its simplicity and immediacy, Twitter enables brands to win the 1:1 battle with customers and potential customers in ways that even other social media constructs cannot. The density of Eureka! moments on Twitter is quite high, and if brands use it right, it’s the ultimate weapon for turning lemons into lemonade. Let’s examine [...]
A Conversation, Not a Monologue – Digital Marketing for Colleges
I just finished giving a speech at the western region meeting of the National Council for Marketing & Public Relations in Sedona, Arizona. NCMPR is the association of community and technical college marketers. A really interesting group that needs to harness social media and work with prospective students on an individual, relevant, highly personal basis. [...]
The Official Toothpaste of Social Media
Will the Crest Weekly Toothpaste Launch Work? In a sign that the guys who control ad budgets are getting the value of interactive advertising faster than the agencies that place it, P&G announced recently that they are introducing their new Crest Weekly toothpaste almost entirely through the blogosphere. Samples of Crest Weekly were sent to [...]
3 Secrets Rock Stars Can Teach the PR Biz
R&B star Jonelle Monae has burst on the scene recently, with guest spots in the Outkast movie Idlewyld and new tracks co-produced by Sean “Diddy” Combs, who says Monae may be the most important new artist signing of his career. In addition to loads of raw talent, Monae (who has self-directed much of her career [...]
