Online Conversation | Convince and Convert Blog: Social Media Strategy and Social Media Consulting

BL Ochman – The Twitter 20 Interview about Social Media and Blogging

December 4th, 2008 | Written By: Jay Baer
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BL Ochman, author of the What’s Next blog, and a veteran of digital marketing since 1996 and a public relations powerhouse before that, agreed to withstand the crucible of a Twitter 20 interview (20 questions live on Twitter).
Here are BL’s thoughts on blogging, email, social media, and getting the job done right online.
1. @jaybaer: You [...]

Tagged as: BL Ochman, blogs, conversation marketing, corporate blogging, online conversation, online reputation management, pr agencies, PR firms, pr strategy, public relations, social media, Social Media Marketing, twinterview, Twitter 20, Whats Next Blog

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Jason Falls – The Twitter 20 Interview about Social Media and Public Relations

November 14th, 2008 | Written By: Jay Baer
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Featuring Jason Falls, the head of social media at branding agency Doe-Anderson, author of the Social Media Explorer blog, and all-around social media nice guy genius. Jason submitted himself to the rigors of the Twitter 20 interview (20 questions live on Twitter) on November 14, 2008. Excellent questions and comments from viewers throughout, too. Thanks to [...]

Tagged as: blogs, conversation marketing, corporate blogging, Jason Falls, online conversation, online reputation management, pr agencies, PR firms, pr strategy, public relations, social media, Social Media Marketing, twinterview, Twitter 20

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The Paradox of Social Media Control

November 11th, 2008 | Written By: Jay Baer
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As discussed recently in “Why Are We So Scared of Our Customers?” and “Presto, How Social Media Makes Bad News Good” I’m seeing the fear of negativity preventing more companies from embracing social media.
The typical social media objection is that if the company has a conversation with consumers in a public forum, the company will [...]

Tagged as: blog, bloggers, comcast, conversation marketing, corporate blogging, dell, facebook, online conversation, online reputation management, social media, social networking, twitter, word of mouth

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Scott Monty – The Twitter 20 Twinterview about Social Media at Ford

October 24th, 2008 | Written By: Jay Baer
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Live from Marketing Profs Digital Mixer
Scott Monty, the head of social media for Ford, participated in a Twitter 20 interview on October 23 and answered a wide range of questions about social media at big companies, and his ideas for the future of conversation marketing.
Scott and myself and 248 other lucky folks were in Scottsdale [...]

Tagged as: automakers, blogs, car shoppers, conversation marketing, corporate blogging, marketing profs, marketing tactics, online conversation, online reputation management, social media, social networking, twinterview, Twitter 20, word of mouth

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A Conversation, Not a Monologue – Digital Marketing for Colleges

September 26th, 2008 | Written By: Jay Baer
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I just finished giving a speech at the western region meeting of the National Council for Marketing & Public Relations in Sedona, Arizona.
NCMPR is the association of community and technical college marketers. A really interesting group that needs to harness social media and work with prospective students on an individual, relevant, highly personal basis.
While this [...]

Tagged as: blogs, digital marketing, marketing tactics, multi-variate testing, online conversation, social media, social networking, triggered email, usability, Web Site Strategy, Web site testing and optimization

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The Official Toothpaste of Social Media

September 5th, 2008 | Written By: Jay Baer
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Will the Crest Weekly Toothpaste Launch Work?
In a sign that the guys who control ad budgets are getting the value of interactive advertising faster than the agencies that place it, P&G announced recently that they are introducing their new Crest Weekly toothpaste almost entirely through the blogosphere.
Samples of Crest Weekly were sent to prominent bloggers [...]

Tagged as: blog, bloggers, crest, digital marketing, marketing tactics, online conversation, pr 2, pr agencies, PR firms, pr strategy, product launch, ROI, social media, word of mouth