BL Ochman – The Twitter 20 Interview about Social Media and Blogging

BL Ochman, author of the What’s Next blog, and a veteran of digital marketing since 1996 and a public relations powerhouse before that, agreed to withstand the crucible of a Twitter 20 interview (20 questions live on Twitter). Here are BL’s thoughts on blogging, email, social media, and getting the job done right online. 1. [...]

Video Blog Post – 7 Deadly Sins of Social Media

My first video blog. Apologies for the audio quality. I’ll work on that for next time. Comments most welcomed on this first effort. Thanks as always, j Download the sins as a PDF>>

Jason Falls – The Twitter 20 Interview about Social Media and Public Relations

Featuring Jason Falls, the head of social media at branding agency Doe-Anderson, author of the Social Media Explorer blog, and all-around social media nice guy genius. Jason submitted himself to the rigors of the Twitter 20 interview (20 questions live on Twitter) on November 14, 2008. Excellent questions and comments from viewers throughout, too. Thanks to [...]

The Paradox of Social Media Control

As discussed recently in “Why Are We So Scared of Our Customers?” and “Presto, How Social Media Makes Bad News Good” I’m seeing the fear of negativity preventing more companies from embracing social media.  The typical social media objection is that if the company has a conversation with consumers in a public forum, the company [...]

Scott Monty – The Twitter 20 Twinterview about Social Media at Ford

Live from Marketing Profs Digital Mixer Scott Monty, the head of social media for Ford, participated in a Twitter 20 interview on October 23 and answered a wide range of questions about social media at big companies, and his ideas for the future of conversation marketing. Scott and myself and 248 other lucky folks were [...]