Content Marketing

The 4 Types of Content Metrics That Matter

4 buckets of content metrics

Calling all content marketers! We would LOVE your ideas and insights on this new content production survey from our friends at Rundown. It should only take a few minutes, and you’ll get a copy of the report when it’s been analyzed in August. Thank you for your time and brilliance! In a post last week, […]

Community Management, Social Media Measurement, Social Media Research, Brand Communities, Social Media Research, Social Media ROI

Don’t Ignore Social Media’s Research Value

Domino_s Pizza Free Photo Contest – ShowUsYourPizza.com

Co-written with Kyle Mensing, an economics grad with a creative bent who is trying to merge business and social. Our intrinsic understanding of opportunity cost is what defines us as people. Our preference of city to country, work to play, beer to wine, restaurant to home cooking, video games to books, television to the outdoors, […]

Social Business, Social Media Measurement, Social Media Research, Social Media Tools, Campaign Testing and Optimization, Social Media Research, Social Media Staffing and Operations

6 Timely Tips for Twitter Success

Replies and Retweets on Twitter, a Report by Sysomos

New research from Sysomos shows that 92.4% of all retweets happen within the first hour after the tweet has been sent. This demonstrates that Twitter users are not browsing the public stream (or even their own lists) to find and interact with tweets from earlier in the day. Consequently, WHEN you send your tweets has […]

Social Business, Social Media Measurement, Social Media Strategy, Social Media ROI, Social Media Staffing and Operations

Do You Have the Guts to Expect Social Media Failure

social media failure

The fastest way to get your company to be on the social media sidelines is to get your company involved in social media. There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand […]

Social Business, Social Media Measurement, Social Media Strategy, Social Media ROI, Social Media Staffing and Operations

Social Media is the Servant of Strategy, Not the Master

whip

Guest post by Mike Cassidy, a non-profit Senior Executive Director specializing in membership development, engagement and retention. His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “Why You’re the Key to Social Media Success” in which he succinctly describes one of the biggest obstacles facing […]

Digital Marketing, Social Business, Social Media Measurement, Social Media ROI, Social Media Staffing and Operations

Are You Suffering From Premature Calculation?

cheeto

Originally, he was called Machaca. Two problems arose. First, very few people (even here in Arizona) knew what Machaca meant, so we were constantly having to explain it. Second, he just didn’t “seem” like a Machaca. So, in a flash of four year-old inspiration, my son switched our dog’s name to “Cheeto”, and it fit […]