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How to Match 10 Key Success Metrics to Your Blogging Strategy

March 4th, 2010 | Written By: Jay Baer
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If you’re blogging for business, rather than blogging about your cat, baby, fashion addiction, or crush on Taylor Swift, you need to set some success metrics.
Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. Is anyone out there? Does anyone care?
However, [...]

Tagged as: blog, blog strategy, blogging, content creation, corporate blogging, social media, social media ROI, success metrics, web analytics

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4 Critical Steps for Marketing in a Recession (video)

December 11th, 2008 | Written By: Jay Baer
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Greetings. I’ve put together another video blog post, this time on a subject that’s on everyone’s mind: How to Market in a Recession. Do you believe?

Tagged as: conversion rate, customer service, email testing and optimization, integrated marketing, marketing tactics, multi-variate testing, ppc copywriting, web analytics, web analytics and testing, Web site analytics, Web site testing and optimization

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Digital Agency Toolkit – Use CrazyEgg to Test Web Layouts

September 22nd, 2008 | Written By: Jay Baer
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Do you need to know whether people on a Web page are clicking on the navigation, the logo, photos, or links in the text? Of course you do. And ideally, you should be tweaking your pages and testing often to maximize results. (that’s why we’re on version 3.2 of the Convince & Convert Web site [...]

Tagged as: crazy egg, web analytics, Web site analytics, Web site Analytics and Metrics, web site analytics and testing, web site KPI, web site metrics, web site statistics, Web site testing and optimization

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Jay Baer
Greetings. I'm Jay Baer. I'm a tequila-loving, hype-free social media strategy consultant that works with major corporations and PR firms to harness the awesome power of the social Web. I've founded 5 companies, and spent 15 years running digital marketing agencies. I've worked with more than 700 brands since then, including 25 of the Fortune 1000. I'm a frequent social media conference speaker, and interview social media luminaries for my Twitter 20 series. I live in the forest in Flagstaff, AZ where I review restaurants. How can I help you?
Email
jay@convinceandconvert.com
Ear
+1 602.616.1895
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Ebook – The Best of Twitter 20 (104 Social Media FAQs)
The Best of Twitter 20
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Upcoming Social Media Speaking Gigs
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- Arizona Interactive Marketing Association - Feb 9 - Phoenix
- University of Southern California - Feb 18 - Los Angeles
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- Arizona Office of Tourism - March 10 - Flagstaff
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- Private corporate training - April 5-6 - Rochester, NY
- Arizona Office of Tourism - April 9 - Webinar
- SocialFresh - April 19-20 - St. Louis
- American Automobile Association (AAA) National Conference - May 3 - Scottsdale
- Social Media Success Summit - May 18 - Webinar
- PRSA Counselor's Academy - May 21-23 - Asheville, NC
- PCBC - June 9 -11 - San Francisco
Blog Posts
- The 39 Social Media Tools I'll Use Today
  February 17, 2010 (786)
- Are You Taking Social Media Shortcuts?
  March 09, 2010 (533)
- 13 Observations From South by Southwest (SXSW)
  March 16, 2010 (446)
- Crushing the Myth of B2B Social Media
  December 27, 2009 (297)
- The 6 Dangerous Fallacies of Social Media
  October 08, 2008 (277)
- 6 Critical Services Agencies Must Provide to Stay Relevant in Social Media
  March 03, 2010 (270)
- Develop a Social Media Strategy in 7 Steps
  August 20, 2009 (245)
- Your Customers Don't Want to be Your Friend
  November 10, 2009 (235)
- Getting Serious About Social Media
  March 18th, 2010
- 13 Observations From South by Southwest (SXSW)
  March 16th, 2010
- 7 Reasons Not to Put All Your Eggs in the Twitter Basket
  March 16th, 2010
- Staggering Social Media Insights – The Best of Twitter 20 eBook
  March 10th, 2010
- Are You Taking Social Media Shortcuts?
  March 9th, 2010
- How to Match 10 Key Success Metrics to Your Blogging Strategy
  March 4th, 2010
- 6 Critical Services Agencies Must Provide to Stay Relevant in Social Media
  March 3rd, 2010
- 4 Reasons the Social Business Evolution Starts Now
  March 2nd, 2010
People I Read & Admire
- Amber Naslund | Ari Herzog | Beth Harte | Brian Solis | Chris Brogan | Chris Penn | Dan Zarrella | Danny Brown | Dave Fleet | David Armano | David Mullen | Gary Vaynerchuk | Greg Verdino | Jacob Morgan | Jason Falls | Jeremiah Owyang | Lee Odden | Mack Collier | Michael Gass | Olivier Blanchard | Scott Monty | Shannon Paul | Sonny Gill | Spike Jones | Todd Defren | Valeria Maltoni