YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com
Social Media Metrics 39  |  Add Yours

The Most Overrated Social Media Metric

Do you sell advertising on your website? No? Then why are you so excited about your website traffic? The most overrated social media metric is traffic from social outposts. This blog post is symptomatic of this problem, although there have been hundreds (thousands?) like it. Here’s the highlight: With only 1% of Facebook’s user count, [...]

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Agency Promotion 34  |  Add Yours

The Only 4 Reasons Agencies Should Care About Their Own Content Marketing

Mimicry is not a strategy. Compulsion is not a strategy. Yet, far too many agencies are devoting resources to content marketing and social media solely because they feel they have to do so. Other agencies have a blog, and Webinars, and an active Twitter feed, so we need some of that too! To what end? [...]

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Blogging and Content Creation 55  |  Add Yours

Calculate Your Blogging ROI in 9 Steps

Blogging isn’t free. Creating and sustaining a good blog for yourself or your company is a highly labor-intensive proposition. The people (maybe you) working on the blog could be doing something else that helps the company make money, save money, or both. Thus, blogging presents a serious opportunity cost to the company. Smart organizations methodically [...]

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social media ROI 317  |  Add Yours

A Social Media Scoreboard That Works

Clearly, there’s no shortage of data and possible social media success metrics. Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. At the most granular, day-to-day level, this necessitates visiting your various outposts and your social [...]

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Blogging and Content Creation 297  |  Add Yours

5 Ways to Make Friends with Strangers on Your Blog

Remember in high school, when someone would throw a party when their parents were out of town? At first, you knew everyone at the party. They were all friends of the host, nervously alternating between drinking Bartles & Jaymes wine coolers, and trying not to break anything. But then, it all changed. The party got [...]

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Blogging and Content Creation 155  |  Add Yours

How to Match 10 Key Success Metrics to Your Blogging Strategy

If you’re blogging for business, rather than blogging about your cat, baby, fashion addiction, or crush on Taylor Swift, you need to set some success metrics. Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. Is anyone out there? Does anyone [...]

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Blogging and Content Creation 23  |  Add Yours

Does Your Corporate Blog Measure Up

There’s a fair amount of agreement on principles on an effective blog, and even widespread head nodding regarding what success metrics are important. However, there’s very little available with regard to blog metrics benchmarking, and how your blog compares to others. I’m hoping to change that. And you can help by taking this short survey. [...]

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brand communities 113  |  Add Yours

Should Facebook Dominate Your Social Media Strategy?

Join me and 21 other speakers for Facebook Success Summit 2010, a Webinar series with everything you need to know about Facebook for business. Sessions start October 5. Go to http://bit.ly/facebooksuccess to save 50% for a limited time. Chris Brogan, Darren Rowse, and Kyle Lacy popularized the idea that companies in social media need a [...]

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Integrated Marketing and Media 6  |  Add Yours

4 Critical Steps for Marketing in a Recession (video)

Greetings. I’ve put together another video blog post, this time on a subject that’s on everyone’s mind: How to Market in a Recession. Do you believe?

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Email Marketing Advice 28  |  Add Yours

3 Absurdly Simple Ways to Tie Together Social Media and Email

Increasingly, active email marketers are wondering how they can engage with their subscribers in social media. It’s a bit scary, because most email is still of the “batch and blast” variety, and that dog will not hunt in social media, where the marketing is conversational and the name of the game is relevance. But, assuming [...]

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