Spike Jones – The Twitter 20 Interview on Word of Mouth Marketing
- September 4th, 2009 | Written By: Jay Baer
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Marketing is about campaigns. Word of Mouth is about movements. So says Spike Jones, Firestarter at Brains on Fire, the Greenville, South Carolina agency that has been lauded in a shopping cart full of articles and books. A director of the Word of Mouth Marketing Association (WOMMA), Spike has an incredibly clear picture of how [...]
Tagged as: brains on fire, Change This, conversation marketing, movements, social media, Spike Jones, twitter, Twitter 20, WOMMA, word of mouth, word of mouth marketing
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Disrobing Your Brand One Peanut at a Time
- March 18th, 2009 | Written By: Jay Baer
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Consumers want to know that there are real people behind your logo. And while the speed and convenience of digital tools make them a natural choice for that type of communication, online isn’t the only available conduit for achieving humanization. I’m sitting on a Southwest Airlines flight, returning from Austin and the exhilarating and exhausting [...]
Tagged as: conversation marketing, humanization, integrated marketing, social media, Social Media Marketing, southwest airlines, word of mouth marketing
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Yoda Was Wrong – Trying Counts
- March 10th, 2009 | Written By: Jay Baer
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Are you too caught up in getting social media “right?” Yoda said “Do or Do Not. There is No Try.” When it comes to social media at least, the little green guy is full of it. If you accept the fundamental premise that social media’s power lies in its ability to change the nature of [...]
Tagged as: conversation marketing, online reputation management, social media, Social Media Marketing, social media ROI, word of mouth marketing
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Presto! How Social Media Makes Bad News Good
- October 29th, 2008 | Written By: Jay Baer
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In corporate conference rooms, a major complaint about social media is that it forces companies to get involved with dissatisfied customers in a public forum. The historic imperative has been to ignore complaints publicly, and deal with them privately via form letters and an occasional telephone call from a customer service representative. The rule of [...]
Tagged as: bloggers, blogs, conversation marketing, online reputation management, social media, word of mouth, word of mouth marketing
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Joseph Jaffe – The Twitter 20 Twinterview about Social Media and Conversation Marketing
- October 10th, 2008 | Written By: Jay Baer
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Joseph Jaffe of Jaffejuice and Crayon was the first interviewee in the Twitter 20 series from Jason Baer at Convince & Convert. 20 questions and answers live on Twitter. A twinterview. If you sat in, I’d love your feedback and ideas in the comments below. Who would you like to see interviewed in in a [...]
Tagged as: conversation marketing, Convince and Convert, digital marketing, Jaffe Juice, Joseph Jaffe, social media, twinterview, twitter, Twitter 20, word of mouth marketing
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