Spike Jones – The Twitter 20 Interview on Word of Mouth Marketing
- September 4th, 2009 | Written By: Jay Baer
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Marketing is about campaigns. Word of Mouth is about movements. So says Spike Jones, Firestarter at Brains on Fire, the Greenville, South Carolina agency that has been lauded in a shopping cart full of articles and books.
A director of the Word of Mouth Marketing Association (WOMMA), Spike has an incredibly clear picture of how word [...]
Tagged as: brains on fire, Change This, conversation marketing, movements, social media, Spike Jones, twitter, Twitter 20, WOMMA, word of mouth, word of mouth marketing
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Disrobing Your Brand One Peanut at a Time
- March 18th, 2009 | Written By: Jay Baer
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Consumers want to know that there are real people behind your logo. And while the speed and convenience of digital tools make them a natural choice for that type of communication, online isn’t the only available conduit for achieving humanization.
I’m sitting on a Southwest Airlines flight, returning from Austin and the exhilarating and exhausting South [...]
Tagged as: conversation marketing, humanization, integrated marketing, social media, Social Media Marketing, southwest airlines, word of mouth marketing
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Yoda Was Wrong – Trying Counts
- March 10th, 2009 | Written By: Jay Baer
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Are you too caught up in getting social media “right?”
Yoda said “Do or Do Not. There is No Try.” When it comes to social media at least, the little green guy is full of it.
If you accept the fundamental premise that social media’s power lies in its ability to change the nature of relationships [...]
Tagged as: conversation marketing, online reputation management, social media, Social Media Marketing, social media ROI, word of mouth marketing
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Presto! How Social Media Makes Bad News Good
- October 29th, 2008 | Written By: Jay Baer
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In corporate conference rooms, a major complaint about social media is that it forces companies to get involved with dissatisfied customers in a public forum.
The historic imperative has been to ignore complaints publicly, and deal with them privately via form letters and an occasional telephone call from a customer service representative.
The rule of thumb has [...]
Tagged as: bloggers, blogs, conversation marketing, online reputation management, social media, word of mouth, word of mouth marketing
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Joseph Jaffe – The Twitter 20 Twinterview about Social Media and Conversation Marketing
- October 10th, 2008 | Written By: Jay Baer
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Joseph Jaffe of Jaffejuice and Crayon was the first interviewee in the Twitter 20 series from Jason Baer at Convince & Convert. 20 questions and answers live on Twitter. A twinterview.
If you sat in, I’d love your feedback and ideas in the comments below. Who would you like to see interviewed in in a future [...]
Tagged as: conversation marketing, Convince and Convert, digital marketing, Jaffe Juice, Joseph Jaffe, social media, twinterview, twitter, Twitter 20, word of mouth marketing
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Announcing Twitter 20 – Interviews on Twitter
- October 9th, 2008 | Written By: Jay Baer
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Starting Soon. Follow @jaybaer and @jaffejuice to see Questions and Answers.
I’m happy to announce a new Convince and Convert initiative – Twitter 20. On a regular basis, I’ll be interviewing social media and digital marketing luminaries on Twitter and posting the interviews here for review, comment, and posterity.
140 character questions (x20).
140 character answers.
In real-time.
On Twitter.
The [...]
Tagged as: conversation marketing, Convince and Convert, Jaffe Juice, Joseph Jaffe, social media, twitter, Twitter 20, word of mouth, word of mouth marketing
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The 6 Dangerous Fallacies of Social Media
- October 8th, 2008 | Written By: Jay Baer
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(Amazing Gangsta Chimp image by the talented Matt Cioffi)
You may have heard of social media. There’s been a bit of news about it recently. However, a lot of people making that news have created expectations and beliefs about social media that aren’t true.
1. Social Media is Inexpensive
False. As Charlene Li said recently, social media [...]
Tagged as: online conversation, online reputation management, social media, social networking, viral marketing, word of mouth marketing
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The 7 Deadly Sins of Social Media
- September 15th, 2008 | Written By: Jay Baer
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As part of my panel on social media at the Worldcom PR conference in Montreal recently (see post below), I created these “7 Deadly Sins of Social Media.”
Are you willing to admit your sins in the comments?
1. Deafness
Actively listening to what’s being said about your brand is at the core of social media.
2. Slowness
Social media is a [...]
Tagged as: bloggers, online reputation management, pr 2, pr firm, PR firms, pr strategy, public relations, social media, social networking, word of mouth, word of mouth marketing, worldcom
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The Social Media Train: Catch It While You Can
- September 12th, 2008 | Written By: Jay Baer
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Why, What, When & How to Implement Social Media Campaigns
Just finished moderating a rousing panel discussion in Montreal at the Worldcom Americas conference. (Worldcom is the world’s largest collective of independent PR firms) Joined by Mike Corak from Off Madison Ave, Stefan Pollack from the Pollack PR Marketing Group, and Diego Biasi from Business Press [...]
Tagged as: bloggers, online reputation management, pr 2, pr firm, PR firms, pr strategy, public relations, word of mouth, word of mouth marketing, worldcom
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3 Secrets Rock Stars Can Teach the PR Biz
- August 25th, 2008 | Written By: Jay Baer
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R&B star Jonelle Monae has burst on the scene recently, with guest spots in the Outkast movie Idlewyld and new tracks co-produced by Sean “Diddy” Combs, who says Monae may be the most important new artist signing of his career.
In addition to loads of raw talent, Monae (who has self-directed much of her career trajectory) [...]
Tagged as: jonelle monae, online conversation, online reputation management, pr 2, pr agencies, PR firms, pr strategy, public relations, word of mouth marketing
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