Want to master word of mouth marketing? First, identify which of these three audiences is best-suited to spread the word about your brand.
With 23 million albums sold, five Grammy Awards, and Forbes’ distinction as one of the world’s most powerful celebrities, Lady Gaga is one of the […]
Marketing is about campaigns. Word of Mouth is about movements. So says Spike Jones, Firestarter at Brains on Fire, the Greenville, South Carolina agency that […]