With 23 million albums sold, five Grammy Awards, and Forbes’ distinction as one of the world’s most powerful celebrities, Lady Gaga is one of the most well-known pop artists in the world. Known as much for her voice as for her over-the-top wardrobe, few recognize Lady Gaga for her stunning business acumen, giving her legions [...]
Spike Jones – The Twitter 20 Interview on Word of Mouth Marketing
Marketing is about campaigns. Word of Mouth is about movements. So says Spike Jones, Firestarter at Brains on Fire, the Greenville, South Carolina agency that has been lauded in a shopping cart full of articles and books. A director of the Word of Mouth Marketing Association (WOMMA), Spike has an incredibly clear picture of how [...]
Disrobing Your Brand One Peanut at a Time
Consumers want to know that there are real people behind your logo. And while the speed and convenience of digital tools make them a natural choice for that type of communication, online isn’t the only available conduit for achieving humanization. I’m sitting on a Southwest Airlines flight, returning from Austin and the exhilarating and exhausting [...]
Yoda Was Wrong – Trying Counts
Are you too caught up in getting social media “right?” Yoda said “Do or Do Not. There is No Try.” When it comes to social media at least, the little green guy is full of it. If you accept the fundamental premise that social media’s power lies in its ability to change the nature of [...]
Presto! How Social Media Makes Bad News Good
In corporate conference rooms, a major complaint about social media is that it forces companies to get involved with dissatisfied customers in a public forum. The historic imperative has been to ignore complaints publicly, and deal with them privately via form letters and an occasional telephone call from a customer service representative. The rule of [...]
Joseph Jaffe – The Twitter 20 Twinterview about Social Media and Conversation Marketing
Joseph Jaffe of Jaffejuice and Crayon was the first interviewee in the Twitter 20 series from Jason Baer at Convince & Convert. 20 questions and answers live on Twitter. A twinterview. If you sat in, I’d love your feedback and ideas in the comments below. Who would you like to see interviewed in in a [...]
Announcing Twitter 20 – Interviews on Twitter
Starting Soon. Follow @jaybaer and @jaffejuice to see Questions and Answers. I’m happy to announce a new Convince and Convert initiative – Twitter 20. On a regular basis, I’ll be interviewing social media and digital marketing luminaries on Twitter and posting the interviews here for review, comment, and posterity. 140 character questions (x20). 140 character [...]
The 6 Dangerous Fallacies of Social Media
(Amazing Gangsta Chimp image by the talented Matt Cioffi) You may have heard of social media. There’s been a bit of news about it recently. However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. 1. Social Media is Inexpensive False. As Charlene Li said recently, [...]
The 7 Deadly Sins of Social Media
As part of my panel on social media at the Worldcom PR conference in Montreal recently (see post below), I created these “7 Deadly Sins of Social Media.” Are you willing to admit your sins in the comments? 1. Deafness Actively listening to what’s being said about your brand is at the core of social [...]
The Social Media Train: Catch It While You Can
Why, What, When & How to Implement Social Media Campaigns Just finished moderating a rousing panel discussion in Montreal at the Worldcom Americas conference. (Worldcom is the world’s largest collective of independent PR firms) Joined by Mike Corak from Off Madison Ave, Stefan Pollack from the Pollack PR Marketing Group, and Diego Biasi from Business [...]
