Hospital & Healthcare
From providers to patients, healthcare and hospital marketing is more challenging than ever.
With Scarce Resources & High Turnover Plus Regulation, You Need Support.
Strategic Digital Marketing Can Help You Cover More Audience Needs
Marketers and communications professionals in hospitals and healthcare are facing significant new challenges. Some of these challenges include a turnover in staff and providers, ever-escalating patient and caregiver expectations (and a corresponding focus on CX), a flurry of potential new marketing technologies, a big move from written content to video, and the huge impact of patient ratings/reviews and word of mouth.
We’ve Helped These Hospital & Healthcare Brands Connect to Their Audience
Is Your Marketing Delivering What Your Audience Needs?
We Align Your Strategy and Team To Propel You Forward
Not only are you living and working in one of the most strenuous times in healthcare, but the tough regulations on the industry make it difficult for marketers to express audience needs alongside service details required. With internal stakeholders and rampant changes in nearly every department, the marketing team is stretched to the limit and taking on more work than ever. We get it, you have a lot of competing priorities and we’re here to help you get answers and prioritize your plans.
Content Atomization Challenges
Governance and Process Confusion of Main Channels
Asset Creation To Keep Up With Demand and Changes
Long lead Times for Compliance Review & Risk Management
Staffing for & Measuring Digital Output
Industry Jargon and Precise Product Requirements on All Marketing
Our Solutions
Digital Marketing Strategy
A fully custom strategic marketing plan. We also break it all down in an executive overview that shows you the key strategic transformations necessary to meet your business goals.
Operational Playbooks
Learn how to precisely put that strategy into action with these operational guidebooks that outline the tactics that need to be done in exactly the right order to align your efforts with your digital marketing strategy.
Continued Counsel
Leverage our experienced team of writers, producers, and researchers to produce highly relevant, impactful content for your brand. Our opt-in list can also help you reach decision-making marketers.
Strategic Content Transformation for Healthcare Audiences
Stop churning and make healthcare content that drives results.
Sharpen Your Digital Marketing Strategy
Partner With Convince & Convert
See Our Results in Action
Hospital and Healthcare Case Studies
Phoenix Children’s
YouTube is the second-most used search engine in the world, behind Google. That means the Phoenix Children’s YouTube channel has massive potential to help the organization achieve its…
Benco Dental
How does an enterprise healthcare company effectively utilize social media to empower individuals and their families with critical information that will help them to make an informed decision…
Kindred Healthcare
How does an enterprise healthcare company effectively utilize social media to empower individuals and their families with critical information that will help them to make an informed decision…
University of Rochester Medical Center
How does a large medical system with vastly different communications needs, limited resources, and competing internal priorities create personal connections with patients, faculty and staff, medical students/residents, and…
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