How to Gather Fan Feedback on Social Media
Customers are turning to social media as their go-to channel for feedback. It’s never been more important for brands to listen in.
Why Mercedes-Benz Tapped Social for Seasonal Surprise and Delight
Fans who sent a direct message to Mercedes-Benz on social this holiday season were surprised with a special gift.
4 Retailer Tips for Marketing to Consumers
How can retailers keep customers coming back? Here are four marketing tips for turning first-time customers into loyal fans.
How Oscar Meyer is Cooking Up Customer Connections
Savvy brands are on the hunt for new ways to spark customer connections online. Oscar Meyer went whole-hog—with a bacon-themed dating app.
10 Content Promotion Opportunities You Might Be Missing
Are you emails truly maximizing engagement? Here’s how an email signature campaign can spark even more audience interaction.
4 Adjectives That Should Dominate Your Email Subject Lines
You’re a seasoned pro at email marketing best practices, but do your subject lines stand out from the crowd? Try these four fresh ideas.
What Would You Do for a Free Flight Upgrade?
Virgin Atlantic cashes in on their customers’ cheekiest requests for flight upgrades in their latest social media contest.
What Bill Gates Predicted About Content Marketing
Back in ’96, Bill Gates declared “content is king.” 20 years later, the reign of content is here. Here’s how companies are getting on board.
Meet Your New Customers: Generation C
Meet your new consumers: Generation C, a group defined not by age, but by lifestyle, and heralds of a more personal era of business.
3 Ways People-Powered Marketing Can Make Your Brand Stronger
Thought leadership, or people-powered marketing, isn’t just a PR strategy. It can also be a way to engage customers and grow your influence.
What Marketers Need to Learn from the Entertainment Industry
With record numbers of consumers tuning out and turning off, our strategy must shift from “what’s in it for us” to “what’s in it for them.”
Marketing and Email Signatures: A Love Story
Annoyed by inconsistent employee email signatures? Turn them into unified marketing opportunities, and beautiful things can happen.
Winning the Marketing Battle Between Help and Hype
In almost every presentation I work up, there is one line that invariably finds its way onto a slide: “Adding value through the timely publishing of useful content is the best way to generate goodwill in the communities you operate in.” A blogger who I really respect a lot, Jay Baer, has just published a […]
The Five Reasons Why Most Facebook Brand Pages Aren’t True Communities
Jessica Malnik is a PR/marketing coordinator, social media specialist, videographer and an avid blogger. Visit her blog for social media, technology, public relations and marketing ramblings. What are the defining characteristics of a community? It’s a topic I’ve been pondering more and more lately. Is it about geography, common interests, socio-economic similarities, or similar viewpoints? […]
6 Degrees of Influence – The Value of Customer-to-Customer Connections
Guest post by Yael Davidowitz-Neu, a Sales Strategy Analyst at Google responsible for analyzing consumer behavior, search trends and market dynamics. She is deeply curious, loves all things marketing and blogs less frequently than she would like at Stickystimuli.com. While many businesses are excited about opportunities to reach their customers on the social web, few […]
Why You Never Had Control
Do you have control issues? Even now, with social media being hotter than the brow of a teppanyaki chef, companies of all sizes and descriptions are still using “loss of control” as a reason to not get involved. Sure, there’s a possibility that your brand will have to use your social media crisis plan eventually. […]