5 Important Facebook Metrics and How to Improve Them
Determining the success of your Facebook activity isn’t hard—you just need to know where to look, and what your metrics are telling you.
Why you are unsure how to advertise on Twitter
Interest in Twitter among social media marketers remains high. But increase in paid Twitter advertising is much lower. New research shows why it’s hard to advertise on Twitter.
4 Tips for Sharing Videos On Facebook
Facebook video is hotter than ever, with more uploads than YouTube. Make the most of your next Facebook campaign with these 4 sharing tips.
How Facebook Ruined Christmas
It’s hard to tell the C-Suite that the Facebook game has totally changed. But take solace in the fact that many corporate marketers are singing the same carol.
Facebook Just Told Us How to Do Facebook Marketing
Facebook marketing now requires business to publish useful, Youtility content that fans genuinely care about, says Mark Zuckerberg.
4 Ways To Fix Your Facebook Problem
There has been a ton of conversation around Facebook’s declining organic reach for businesses. I wrote about it recently in a very popular post on this blog. Continuing the conversation, my brilliant friend and collaborator Robert Rose from Content Marketing Institute wanted to get some thinking about Facebook from a few colleagues, so he asked […]
How A Simple Ask Garnered a 50% Increase in Facebook Page Likes in 48 Hours
When it comes to expanding your the reach of your Facebook page sometimes all you have to do is ask. How did the Czech Olympic Team increase their Facebook following (page likes) by more than 50% (47,000+ Page Likes) in 48 hours? By asking for a like along with a great team photo. The request, […]
Why Facebook Should Stop Judging Content Quality
TechCrunch put an article out on August 23, 2013 reporting that Facebook will soon begin to punish “LOLCats-style memes” in the Facebook newsfeed. Facebook believes memes are low quality, but did not explain why, and I completely disagree. This post is entirely my opinion. Facebook Shouldn’t Be Judging Content Quality This action is a huge […]
New Research: Do Pictures of People Increase Facebook Engagement?
Marketers often spend hours selecting and producing visual content to post on Facebook brand pages. Creatives, strategists, and managers can go round-and-around debating which images work and which don’t for a brand. Sometimes they debate over whether or not the brand should show people in brand images, and everyone has their differing opinions. At Taggs, […]
Grey Poupon Celebrates National Pride Month
In celebration of National Pride Month, Grey Poupon is generating conversation and debate around its simple yet powerful reinvention of a classic ad on the brand’s Facebook page. A nod to the famous Grey Poupon commercial “Pardon Me” from 1981, the Facebook post features an image of two men holding hands across two cars with […]
JetBlue Proves That April is No Fool
Ah, April Fools’ Day. April 1st is a day where not much is as it seems and a good ‘gotcha’ is the ultimate reward. While there were many good brand generated April Fools’ jokes, JetBlue stood out for its unique and rewarding approach to the holiday. Proclaiming that, “April’s No Fool,” JetBlue gave back to […]
Busting Facebook’s Most Widespread Myth
For over a year, rumor has had it on the web that Facebook Page posts reach an average of only 16% of fans. Actually, Facebook itself started this rumor in February of 2012 at the Facebook Marketing Conference in New York. This famous figure of 16% has been repeated on all social media blogs so that […]
Abusing the Facebook Attention Chain for Negligible Brand Gain
It’s now accepted wisdom that successfully getting fans to engage with your brand’s missives on the Facebook platform has a linear impact on impressions due to the EdgeRank algorithm. When you accumulate disproportionately numerous likes, comments and shares on a post, Facebook shows that post to a larger percentage of your fans. Further, because the […]
How to Track Facebook Success Or Failure with Real-Time Stats
There’s been lots of gnashing of teeth and wringing of hands and pounding of keyboards about Facebook’s Edgrerank lately. “How dare they!” pontificate the social pure bloods. “We put forth the effort to get fans to ‘like’ our page, and now we have to PAY Facebook to reach them? It’s an outrage!” It’s not. Facebook […]
How to Know When to Promote a Facebook Post
Social media has never been inexpensive, just different expensive. But now, the last vestiges of false assumptions about the true cost of social marketing are being wiped away. Facebook’s changes to EdgeRank essentially require that Pages pay a fee to reach more than 12 out of every 100 of their fans. Other social networks (Instagram, Twitter) […]
Multiple Photo Posts Increased Clicks 1290% – Facebook Case Study
MTV Roadies, one of our customers at Pagelever, discovered a hot new Facebook marketing tactic and gave us permission to share. (While we hear a fair number of juicy tactics, we never share without client permission.) From the beginning, photos were a key part of the MTV Roadies Facebook strategy. But they recently figured out […]