This Clever Mobile Campaign Activates With a Kiss
A new mobile campaign from cosmetic company Shiseido serves up personalized visuals to users brave enough to give their phone a smooch.
What Key & Peele Can Teach Marketers About Contagious Content
Marketers can learn a lot about business storytelling, content, and brand messaging from beloved comedy duo Key & Peele.
Why a Little Social Banter Goes a Long Way
Invictus Games’ latest social media campaign features clever, personal video messages from a few surprising heads of state.
7 Companies That Almost Tricked Us This April Fools’ Day
Brands showed us their lighthearted side once again this April Fools’ Day. Here are seven companies that almost tricked us—in a good way.
How Top Companies Use GIFs on Twitter
Twitter’s #GIFParty produced great examples of how clever brands can use GIFs to drive social media engagement.
How to Use Customer Service to Turn Hate Into Hilarity
Pret a Manger transformed one customer’s complaint into an opportunity to create a positive (and hilarious) experience.
Why Conservative Doesn’t Mean Boring in Financial Content Marketing
Even financial firms can use a little levity. Your business’ conservative voice shouldn’t bar you from creating fun, humanized content.
How to Cut Through the Clutter With Your Holiday Content
With so much competition for consumer attention during the holidays, how can you cut through the clutter? Take a cue from these brands.
How to Engage the Crap Out of Your Audience
Don’t shy away from using humor to engage your audience. Benign Violation Theory can guide you toward striking just the right tone.
What You Can Learn from a Tweeting Chicken
One Aussie restaurant chain is amassing fans as they rally around an unlikely mascot: a live-tweeting chicken named Betty.
5 Ways to Keep Your Content Playful and Fun
Humor can breathe life into your video marketing, at little cost to your team. Here are five ways to brainstorm fun and playful content.
How to Keep a Campaign Relevant
Ever launched a clever campaign, only to watch it grow irrelevant over time? Consider taking a bite out of Snickers’ playbook.
How to Leverage the Power of Trending Topics
4 years after its conception, and the #EdBallsDay meme is still going strong. Here’s how UK brands leveraged the trend for fun and exposure.
How to Bring Humor to Community Management
Community managers have a tough job. Why not let them have a little fun? IKEA’s latest hilarious campaign tried it, with hilarious results.
5 April Fools’ Pranks So Fun They Should Be Real
Ah, April Fools’ Day—when brands flex their creativity, all in the name of a good “gotcha.” These five brands managed to steal the show.
How Organic Valley Plans to Save the Bros
Organic Valley departs from it’s usual approach to marketing in its hilarious and unexpected “Save the Bros” campaign.