7 Critical Elements of Your Social Media Strategy
(Originally written for MarketingProfs Daily Fix) It’s fantastic that interest in social media is so high, but I’m alarmed at the number of brands and agencies that are ready to jump into social media to take “advantage” of audience concentration in Facebook, Twitter, and other fast-growth outposts. What’s lacking in most social media programs is […]
Find Your ONE THING Before Launching in Social Media
(originally written for MarketingProfs Daily Fix) The history of marketing has been an unending stream of “biggest sale ever,” “now with extra raisins,” and “easy financing available.” The power of social media is that it allows consumers to peek behind the curtain of brands that have historically been stoic, pushy, and unresponsive. Successful social media […]
The Ultimate Social Media Quote
As I go dark for a few days to enjoy some family (and snow shoveling) time, I wanted to give you this quintessential social media quote – which I believe is suitable for cutting out and taping to your desk. Think about it as you consider your plan for 2009, which will be the Year […]
The Incredible Efficiency of Social Media
(originally written for TalentZoo) The explosion in marketing and message conveyance opportunities is simply breathtaking. We’ve gone from 3 TV stations to 500+. Satellite radio. Hundreds of new magazines. Out-of-home advertising on every available surface. And a little something called online advertising that’s now larger than radio in ad dollars spent. As a result, audiences […]
Build Your Brand by Marketing Sideways
Marketers have been told for years to focus on benefits, not features. In this new era of marketing, you can toss both out the window. I wrote a post recently on Marketing Profs Daily Fix about finding your one thing in social media, and building your outreach efforts around it. The one thing isn’t something […]
Ann Handley – The Twitter 20 Interview about Social Media, Content and Journalism
Ann Handley is kinda busy. She’s the Chief Content Officer of Marketing Profs, crack editorial overlord of Marketing Profs’ Daily Fix blog, contributor to the Huffington Post, author of the Annarchy blog, and a mother. She also co-founded the digital marketing portal ClickZ. In addition to her lengthy resume, she’s truly one of the best […]
7 Ingredients in the Perfect Twitter Profile
People are drinking the Twitter Kool-Aid like it’s the last day before Prohibition. It’s fantastic that so many are finding value in something so simple that can be so powerful. But many in the latest wave (more like a tsunami) of Twitterers seem to be overlooking a fundamental premise of the Twitter follower/following paradigm, which […]
Seven Things About Jason Baer
I didn’t really want to do this. You read the Convince & Convert blog for reasons that are no doubt unrelated to my personal proclivities and back story. But, I was tagged by Amber Naslund as part of a “blogger chain letter” type thing, and she asked me to participate. So, in the spirit of […]
4 Critical Steps for Marketing in a Recession (video)
Greetings. I’ve put together another video blog post, this time on a subject that’s on everyone’s mind: How to Market in a Recession. Do you believe?
3 Absurdly Simple Ways to Tie Together Social Media and Email
Increasingly, active email marketers are wondering how they can engage with their subscribers in social media. It’s a bit scary, because most email is still of the “batch and blast” variety, and that dog will not hunt in social media, where the marketing is conversational and the name of the game is relevance. But, assuming […]
BL Ochman – The Twitter 20 Interview about Social Media and Blogging
BL Ochman, author of the What’s Next blog, and a veteran of digital marketing since 1996 and a public relations powerhouse before that, agreed to withstand the crucible of a Twitter 20 interview (20 questions live on Twitter). Here are BL’s thoughts on blogging, email, social media, and getting the job done right online. 1. […]
Think Bottom Line, Not Top Line, on Social Media ROI
There’s been a lot of conversation lately about social media ROI but the hand-wringing about it is totally misplaced. True ROI (return on investment) calculations are possible in cause/effect marketing scenarios where you can isolate tactics and variables to determine incremental revenue generated. Today, the only marketing programs that can semi-reliably generate “real” ROI calculations are SEO, […]
The Power of Truth, Woot-Style
On a recent trip to New York, I was pondering the future of the in-flight magazine and bemoaning its general editorial shoddiness when I stumbled upon an extraordinary interview with Matt Rutledge from Woot about their policy of telling the truth and acknowledging mistakes. (hat tip to US Airways Magazine) Since the first caveman painted […]