In a Huge Company, Community Managers Become the Heroes

Lake Powell Resorts and Marinas

Amrita Sahasrabudhe, Director of Marketing at ARAMARK Parks and Destinations, and Brian Marks, Senior Manager of Digital and Social at ARAMARK Parks and Destinations, join the Social Pros Podcast this week to discuss how the community directs their social strategy, how their responsibilities differ depending on the destination they’re involved with, and how their community […]

Why Patron Tequila is Getting Serious About Social

Adrian Parker, Patron

Adrian Parker, Vice President of Digital Marketing at Patron Spirits Company, joins the Social Pros Podcast this week to discuss the hurdles in expanding a social presence of a well-established brand, navigating the highly regulated presence of alcohol in social media, and the impact measurement has on strategy and culture. Please Support Our Sponsors Huge thanks to […]

6 Success Tips From Experienced Social Pros

Social Pros Podcast | Real People Doing Real Work in Social Media

Part of what makes the Social Pros Podcast so interesting to produce is that we talk to a wide variety of guests from different industries, and each guest has unique insights and experiences into how best to be social, even though many of their job titles and descriptions are the same. January was a particularly […]

Social Media Case Studies, Social Media Strategy, Social Image of the Week

Three Innovative Uses of Instagram For Company Announcements and Product Launches

Instagram-Novak1

This week, The Office’s B.J. Novak generated headlines and attention for his new book, One More Thing: Stories and Other Stories, by announcing it on Instagram. While the effort may seem non-traditional to some, Instagram’s more than 150 million monthly active users and visual storytelling capabilities make it an effective social media channel to leverage […]

Do it Backwards: Creating a Business for Your Content

Gregory Ng, Freezerburns

Gregory Ng, CMO of Brooks Bell and host/producer of FreezerBurns, joins the Social Pros Podcast this week to discuss microwaving food on camera, Google+’s integration with YouTube comments, and how a single piece of content can become an entire business. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please […]

Social Media Strategy

When Analog Beats Digital Marketing

Power Branding Smoothie

You would have thought that with the advent of the compact disc and the clarity and consistency digital music provides, turntables and needles would by now have disappeared, making all those record albums stored in your garage worthless. But, you may want to think twice before you pitch them in the trash or trade a […]

Are You Keeping People Connected With Your Brand and Each Other?

Lauren Salazar, Weight Watchers

Lauren Salazar, Director of Social Media for Weight Watchers, joins the Social Pros Podcast this week to discuss empowering the customer service team to embrace social as a tool, gamification as a way to engage customers socially, and how Weight Watchers has already embraced wearable technology. Read on for some of the highlights and tweetable moments, or […]

3 Big Questions for Social in 2014: Celebrating 100 Episodes of Social Pros

Eric Boggs, RevBoss

Several esteemed former guests from the show join the Social Pros Podcast this week to celebrate the 100th episode and to discuss the current landscape of social, how it has changed over the past year, and what things look like going forward. Read on for some of the highlights and tweetable moments, or listen to the full podcast. […]

Social Media Strategy

Who Cares What Chris Brogan is Drinking?

bigstock-Pouring-Hot-Tea-From-Restauran-28475924

You know who Chris Brogan is, right? Skip the following paragraph. What?!? You don’t know the name? Chris is the publisher of Owner Magazine, CEO of Human Business Works, a publishing and media company, a keynote speaker, marketing consultant to major brands, and the bestselling author of six books. Marketers want a piece of Chris. […]

Why Human-Curated Content Outstrips Computers Every Time

Elias Roman, Songza

Elias Roman, Co-founder of Songza, joins the Social Pros Podcast this week (on the 99th episode!) to discuss the undeniable power of excellent curation, delivering content to users that is perfect for the moment, and what makes people hit the “share” button. Read on for some of the highlights and tweetable moments, or listen to the full […]