If something were happening at a physical location, and that something was important to your organization, how would you go about monitoring the social conversation and content coming from that event? Learn how to use location-based social media monitoring, and why it’s so important.
Jay Cooney, E-Commerce Social Media Manager at Omni Hotels & Resorts, joins the Social Pros Podcast this week to uncover Omni’s unique approach to social media management, how their social media efforts are directly tied to sales, and how Omni creates a personalized experience for all of its guests.
Insights require effort. If you really want to measure your social media, you have to do more than simply hit the print button. Here’s the solution, from Jay Baer.
The 4 ways to find online influencers, and the 8 things you can ask influencers to do for your brand. Includes slides and free Webinar recording, from Jay Baer.
Siobhan Fitzpatrick, Director of Multi Channel at Homebase, joins the Social Pros Podcast this week to discuss integrating new marketing techniques into the traditional sales funnel, working with third parties to share great content, and how to unlock the knowledge that’s inherent in her team members.
This outreach marketing campaign scored epic brand recognition with a brilliant marketing plan. Explore the process of what made this campaign so successful through the eyes of one of the thought leaders in the influencer marketing world, Mark Fidelman.
Online and offline, consumers are turning away from bloated, multi-purpose apps (and retailers), and embracing single purpose apps and speciality retailers.
W. Ryan Dodge, Social Media Coordinator at the Royal Ontario Museum, joins the Social Pros Podcast this week to discuss how he harnesses the power of the staff within the museum for social media, the museum’s program to foster user-generated content from social followers, and how he negotiates a world that has no budget for social media.
The Social Pros Podcast brings together great minds in social media every week to learn about their successes and struggles. July brought us guests from research IT company Forrester; Expion, the content marketing experts and Social Pros sponsors; the Beancast marketing podcast; and financial services company Discover.
Every page is a homepage. If you have some sort of amazing secret sauce that only exists on your homepage, half of the people coming to your site will never see it.
Assuming that writing is “leadership at scale,” a writer’s greatest ally is re-publishing; previously written words can often find a whole new audience. With that in mind, from June 2nd – July 2nd I started a little experiment. I put LinkedIn’s publishing platform to the test. The execution was simple: Monday through Friday, I […]
Reliable reach is a unicorn in social media. Businesses must now shift their social media strategy and build a touchpoint corral around their customers, says Jay Baer.
Dan Gingiss, Director of Digital Customer Experience & Social Media at Discover, joins the Social Pros Podcast this week to discuss what it’s like to lead the way in social customer service, how his social team forms partnerships with other businesses, and how their content strategy has changed over the years.
From the Jay Today video podcast: If you’re going to walk into somebody’s office and try and get permission, you must talk in the language that they care about. Here’s how:
Bob Knorpp, Host of the Beancast Marketing Podcast and President of The Cool Beans Group, joins the Social Pros Podcast this week to discuss how he got started in podcasting back when it was unpopular, how he has achieved such success with a simple podcasting model, and why podcasting continues to be one of the best ways to build an audience with content.